SEO/AEO Manager

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard

The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.

This is a high-leverage role where your decisions directly shape how Boulevard attracts and converts organic demand and creates organic content. You’ll blend hands-on execution – technical audits, content optimization, AI-based content creation, structured data – with strategic ownership of the roadmap, partnering closely with Content & Web, Marketing Operations, Product Marketing, and Analytics to turn search and AI-answer visibility into pipeline.

Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.

What you'll do

• Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building – in partnership with the Content & Web team
• Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health
• Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement to earn inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini – including modifying schema and structured data to help with crawl/capture
• Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent – ideally building search TAMs and keyword and content mapping documents to drive strategy
• Monitor performance regularly across traditional metrics (rankings, clicks, impressions) and next-gen metrics (citation frequency, share of voice, AI referral traffic) – spotting trends and making proactive recommendations
• Build and maintain dashboards and reports that clearly communicate organic performance, insights, and recommendations to stakeholders
• Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, tying organic activity to MQLs, SALs, and Demo Completes
• Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth to align the roadmap with business priorities

What you'll need to thrive

• 5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs
• Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing – with the ability to guide developers on technical implementation and to measure the impact of those changes
• Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines like ChatGPT, Perplexity, and Google AI Overviews
• Experience operating as a hands-on individual contributor, owning the SEO program end to end and partnering with content and web teams to execute
• Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis to inform the editorial roadmap, working with the content team
• Experience building and maintaining dashboards, reporting, and performance narratives for organic channels
• Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
• Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen
• Experience evaluating and implementing new AI tools for content production or SEO workflows to scale editorial content, including work with Claude Code and/or Codex
• Experience in B2B SaaS, vertical SaaS, or multi-location business models, Hands-on experience with AI visibility/citation tracking tools like Peec, Profound, Scrunch, or AirOps, Exposure to emerging AI crawling protocols and formats (llms.txt, plain-markdown pages built for LLM consumption, schema implementation), Experience with international or multi-region SEO, Experience with Sigma, Looker, and other reporting platforms

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle: $127,500 - $152,000 per year; for all other U.S. locations: $110,000 - $129,500 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

How we take care of our team

Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both.

Here’s how we support you:

• Competitive base pay and performance bonus eligibility because you deserve to be rewarded for your impact.
• Equity participation for all full-time employees because we believe the people helping build Boulevard should share in our long-term success.
• Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage to help take care of you and your loved ones.
• An annual $1,200 HSA employer contribution for eligible plans to help support healthcare costs and future planning.
• 100% covered dental, vision, life, and disability insurance, ensuring you stay healthy, protected, and ready for whatever life brings.
• 12 weeks of fully paid U.S. parental leave supporting all new parents equally as they take the time to bond, adjust, and be present when welcoming a new family member.
• Flexible paid time off, plus 10 U.S. company holidays, where you are encouraged to rest, recharge, and take the time you need, guilt-free.  
• Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement so your workspace is set up for success. 
• $200 quarterly Boulevard Bucks to prioritize your well-being and stay connected to the industry we serve.
• And other perks like One Medical membership and Employee Assistant Program.

To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Outside Employment Disclosure
Boulevard serves the beauty, wellness, and self-care industry, and many of our employees have access to our customers' business and client data. Because of that, we ask all candidates to disclose any concurrent employment, self-employment, ownership interest, or advisory role during the hiring process, including the company name and industry. Disclosure is a normal part of our process and is not by itself a barrier to being hired. Employees in Tier 1 Restricted Roles may not hold concurrent employment, ownership, or an advisory role with a beauty, wellness, self-care, or med-spa business, or with a company that competes with Boulevard. If you currently hold such a role, you are still welcome to apply — please raise it early with your recruiter so we can talk it through.