Creative Director, Performance Marketing

About Owner

Owner is the AI-native system local business owners use to succeed, starting with restaurants.

We’re building the system that replaces the many tools owners use to run their business.

It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.

Product philosophy

Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.

Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.

Using Owner should feel like having a team of great operators, engineers, and marketers working for you.

Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Our traction

Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

Why we’re looking for you

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels.

We’re increasingly noticing these worlds converging. Hook angles that engage organic audiences also convert on paid channels. And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas.

The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces.

This role is based in San Francisco, California.

The impact you’ll have

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year

• Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.

• Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience

• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.

• Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.

• Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa

• Work with the growth team on performance analytics to track what's working and iterate on best performers

Who you’ll work with

• Report directly to the to VP of Media and Chief of Staff to the CEO

• Partner closely with Growth Marketing Managers on media buying, channel strategy and execution

• Work with Design team on maintaining brand identity and consistency across all surfaces

• Manage relationships with contractors, agencies, and external creative partners

What we’re looking for

• 5+ years of experience in creative direction for performance marketing

• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)

• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction

• Experience building creative testing frameworks and production pipelines at scale

• Comfort with full-funnel creative: ads, landing pages, email, CRO

• Bias for clear systems and documentation

• Active use of AI-enabled tools, automation, and workflows

Interview Process

Recruiter Screen: 30-minute phone call to align on your background, what you're looking for, and answer any early questions
Hiring Manager Screen: 30-minute video interview with the hiring manager to go deeper on your experience, alignment with the company mission, and general approach to performance marketing
Technical Interview: 75-minute interview focused on performance creative, strategic thinking, channel expertise, and how you approach testing and iteration
Paid Project: A compensated project that gives you an opportunity to work through a performance marketing project including copywriting, creative briefing, and data set similar to what you’d tackle in the role
Marketing Leadership Interviews: Video interviews with senior marketing leaders covering your approach to structured problem solving, cross-functional collaboration, and business impact
Final Round: 30-minute conversation with a C-suite executive to discuss leadership style, culture fit, and long-term impact

Compensation and benefits

The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package.

Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!

Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.

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