Led end-to-end development of 2 net-new SKUs as sole product owner, managing whitespace identification, formulation strategy, ODM partnerships, COGS targets, and packaging. Drove a strategic product turnaround by realigning PDP messaging with core formula benefits, achieving 2x ROAS increase and >2x MoM new customer acquisition without increasing ad spend. Developed FDA/FTC-compliant product claims, scoped clinical testing, and secured a retail pop-up with a premium Korean grocer ahead of launch.

Assessed AI model's ability to distinguish complex shade nuances and map tone attributes to personal color classification using PCCS Color System. Provided expert annotations on product finish, color payoff, and texture from INCI data to generate training inputs and strengthen competitive benchmark analysis.

Project Management | Client: Hyundai Asan Nanum Foundation (Apr 2025 - Aug 2025) (Hyundai-backed NGO for startups) ・Orchestrated a global accelerator program for 20+ startups, facilitating 100+ expert sessions while implementing Al-driven workflows (Notion, Gemini) that boosted operational reporting efficiency by 60%. Product Innovation Strategy | Client: Klleon (Aug 2023 - Dec 2023) (AI avatar company, backed by NVIDIA and AWS) ・Spearheaded US market entry strategies by cultivating high-level relationships with key tech partners (NVIDIA, Al Fund) and refining B2B product core features and go-to-market pitch narratives to align with local market needs.

・Managed ~$1M budget for an accelerator program by developing budget models to optimize resource allocation and coordinating timelines with cross-functional stakeholders; delivered 8% cost savings without compromising program quality (NPS 87). ・Evaluated K-beauty startups across beauty tech (e.g., AI manufacturing, Beauty IoT device, oral care) by analyzing consumer insights, regional trends, and their technological moats, recommending high-potential startups to VC partners for review.

Leveraged Bandsintown API to analyze touring activity alongside streaming metrics, identifying cross-channel growth patterns integrated into the client-facing touring analytics dashboard. Developed audio-clip-level sound ID filtering that accelerated viral track discovery and delivered granular trend insights valued by enterprise clients for A&R decision-making.

Co-founded a startup learning community, partnering with the Hyundai Asan Nanum Foundation to secure funding and infrastructure during the pandemic; grew it 0-to-1 to ~$90k in first-year membership revenue through community-led monetization.

Led comprehensive research on emerging tech, specifically NFTs, using social listening tools and trend analytics to inform a strategic 'No-Go' decision for new ventures. Conducted competitive benchmarking of entertainment apps to develop a data-driven pricing strategy for the world's first VR concert app, establishing a viable monetization model for a new product category.

Devised and deployed a targeted paid media buy on Disney+ Hotstar to address gender imbalance among dating app users in India, resulting in a 3% increase in female user acquisition. Leveraged SQL and A/B testing to analyze user behavior and optimize ad creatives across Meta, Snapchat, and Google Ads, reducing CPI by 38%.

Supported product development for MAC Powder Kiss Liquid Lipstick by partnering with a Korean ODM to refine prototypes across texture, payoff, and shade through to global and APAC approval. Analyzed consumer research and trend data to define region-specific shade assortments for multiple prestige makeup launches including Tom Ford, Too Faced, and Becca. Managed pilot batch validation for Cream Compact Foundation and flagged critical scale-up failures that substantiated the decision to cancel the launch.

• Adapted product descriptions for a womenswear brand’s Southeast Asian e-commerce marketplace launch, transforming literal Korean-to-English translations into natural, concise copy while ensuring a consistent brand tone and identity. • Implemented an automation tool to bulk-convert product image titles into platform-compliant formats, reducing manual work and streamlining product uploads.