Led end-to-end development of 2 net-new SKUs as sole product owner, managing whitespace identification, formulation strategy, ODM partnerships, COGS targets, and packaging. Drove a strategic product turnaround by realigning PDP messaging with core formula benefits, achieving 2x ROAS increase and >2x MoM new customer acquisition without increasing ad spend. Developed FDA/FTC-compliant product claims, scoped clinical testing, and secured a retail pop-up with a premium Korean grocer ahead of launch.

Assessed AI model's ability to distinguish complex shade nuances and map tone attributes to personal color classification using PCCS Color System. Provided expert annotations on product finish, color payoff, and texture from INCI data to generate training inputs and strengthen competitive benchmark analysis.

Project Management | Client: Hyundai Asan Nanum Foundation (Apr 2025 - Aug 2025) (Hyundai-backed NGO for startups) ・Orchestrated a global accelerator program for 20+ startups, facilitating 100+ expert sessions while implementing Al-driven workflows (Notion, Gemini) that boosted operational reporting efficiency by 60%. Product Innovation Strategy | Client: Klleon (Aug 2023 - Dec 2023) (AI avatar company, backed by NVIDIA and AWS) ・Spearheaded US market entry strategies by cultivating high-level relationships with key tech partners (NVIDIA, Al Fund) and refining B2B product core features and go-to-market pitch narratives to align with local market needs.

・Managed ~$1M budget for an accelerator program by developing budget models to optimize resource allocation and coordinating timelines with cross-functional stakeholders; delivered 8% cost savings without compromising program quality (NPS 87). ・Evaluated K-beauty startups across beauty tech (e.g., AI manufacturing, Beauty IoT device, oral care) by analyzing consumer insights, regional trends, and their technological moats, recommending high-potential startups to VC partners for review.