Led end-to-end development of 2 net-new SKUs as sole product owner, from whitespace analysis through formulation strategy, ODM management, and packaging. Drove a strategic product turnaround by realigning messaging with core formula benefits, achieving 2x ROAS increase and >2x month-over-month new customer acquisition without increased ad spend. Developed FDA/FTC-compliant product claims and scoped clinical testing needed to substantiate efficacy claims.

Designed evaluation rubrics grounded in the PCCS Color System to assess AI model performance in distinguishing shade nuances and mapping tone attributes to personal color classification. Provided expert annotations on product finish, color payoff, and texture from INCI data, generating training inputs that reduced reliance on physical swatching and strengthened competitive analysis.

Orchestrated a global accelerator program for 20+ startups, facilitating 100+ expert sessions while implementing AI-driven workflows in Notion and Gemini that boosted operational reporting efficiency by 60%.

Managed ~$1M budget for an accelerator program by developing budget models and coordinating timelines with cross-functional stakeholders, delivering 8% cost savings while maintaining NPS of 87. Evaluated K-beauty startups across beauty tech categories including AI manufacturing, IoT devices, and oral care by analyzing consumer insights, regional trends, and technological differentiation.

Leveraged Bandsintown API to analyze touring activity alongside streaming metrics, identifying cross-channel growth patterns integrated into the client-facing touring analytics dashboard. Developed audio-clip-level sound ID filtering that accelerated viral track discovery and delivered granular trend insights for A&R decision-making at UMG, Sony, and Warner.

Co-founded a startup learning community in partnership with the Hyundai Asan Nanum Foundation, securing funding and infrastructure during the pandemic. Grew the community from 0 to ~$90k in first-year membership revenue through community-led monetization.

Led comprehensive research on emerging tech (NFTs) using social listening tools and trend analytics, delivering insights that drove a strategic 'No-Go' decision to mitigate commercial risks. Conducted competitive benchmarking of entertainment apps to structure a data-driven pricing strategy for a VR concert platform, establishing a viable monetization model for a new product category.

Devised and deployed a targeted paid media buy on Disney+ Hotstar to address gender imbalance among dating app users in India, resulting in a 3% increase in female user acquisition. Leveraged SQL and A/B testing to analyze user behavior and optimize ad creatives across Meta, Snapchat, and Google Ads, reducing cost per install by 38%.

Supported product development on MAC Powder Kiss Liquid Lipstick by partnering with a leading Korean ODM to refine prototypes across texture, payoff, and shade through final Global and APAC approval. Analyzed consumer research to define region-specific shade assortments across multiple prestige makeup launches including Tom Ford, Too Faced, Becca, and Estée Lauder. Managed pilot batch validation for Cream Compact Foundation and flagged critical scale-up failures that substantiated the strategic decision to cancel the launch.

• Adapted product descriptions for a womenswear brand’s Southeast Asian e-commerce marketplace launch, transforming literal Korean-to-English translations into natural, concise copy while ensuring a consistent brand tone and identity. • Implemented an automation tool to bulk-convert product image titles into platform-compliant formats, reducing manual work and streamlining product uploads.

Spearheaded US market entry strategies for an AI avatar company by cultivating relationships with key tech partners including NVIDIA and AI Fund, and refining B2B product core features and go-to-market pitch narratives to align with local market needs.