Led end-to-end development of 2 net-new SKUs as sole product owner, from whitespace analysis through formulation strategy, ODM management, and packaging. Drove a strategic product turnaround by realigning messaging with core formula benefits, achieving 2x ROAS increase and >2x month-over-month new customer acquisition without increased ad spend. Developed FDA/FTC-compliant product claims and scoped clinical testing needed to substantiate efficacy claims.

Designed evaluation rubrics grounded in the PCCS Color System to assess AI model performance in distinguishing shade nuances and mapping tone attributes to personal color classification. Provided expert annotations on product finish, color payoff, and texture from INCI data, generating training inputs that reduced reliance on physical swatching and strengthened competitive analysis.

Orchestrated a global accelerator program for 20+ startups, facilitating 100+ expert sessions while implementing AI-driven workflows in Notion and Gemini that boosted operational reporting efficiency by 60%.

Managed ~$1M budget for an accelerator program by developing budget models and coordinating timelines with cross-functional stakeholders, delivering 8% cost savings while maintaining NPS of 87. Evaluated K-beauty startups across beauty tech categories including AI manufacturing, IoT devices, and oral care by analyzing consumer insights, regional trends, and technological differentiation.