Well, that was also leaving Widen at the time. So that sort of was the impetus then. And I really wanted to focus on coaching again because I I wanted to just get myself embedded in it again. You know, you can sometimes be really involved in something, and then you end up sort of on the periphery a little bit because you get pulled into a different direction. And I I really wanted to immerse myself in coaching again to hone my skills and make sure that they were just staying sharp and current and, yeah, and also to, like, build up my practice again. So it was a combination of that, like, having then the time and then also location being remote. You know, it's something that can be done remotely. And, also, it really is my passion, and I thought, alright. This is a chance now. I'm gonna, like, double down on my passion again and just go fully into it. And, you know, fast forward almost now two years later, I am still doing probably 80% coaching or maybe 70 and, like, 20% talent management, you know, recruiting for some smaller agencies. So it's a nice mix, but it's weighted more on the coaching side, where at Widen, it was probably weighted a little bit more on talent just by nature of the growth at the time. For me, it's like a coming together of all things that I love. And I I think I might have mentioned this to you before when we chatted, but I have a degree in counseling and social work, and I initially wanted to become a therapist. I've been in recruiting almost my whole career. And so then the coaching piece was kind of a a little bit of, you know, but still focused around career and growth. And it just felt like it was the perfect mix for me touching on all the things that I like about people. So it was going a bit deeper, not just where's your next role or gig gonna be and, like, quick, put this person in this, you know, bums on seats kinda thing, but being really thoughtful with each person about, does this even make sense for you as a piece in your next step, you know, as opposed to, like, just do this for now kinda thing. Yeah. So for me, was a coming together of, like, all the things that I that I love and also a space, especially in the in the advertising space, where people didn't really talk about it. You know? You kinda just got in, and you were like, cool. Cool. I got this job. I should just be grateful. I got this job. I should just, you know, like, keep my head down and do it, and they'll see if I'm doing a good job. And, you know, for a long time, the trajectory in advertising was really weird, and there wasn't a proper matrix of growth. You know? And I think in the last years, it's become much more dialed in. But, you know, it was kind of random and ad hoc, and it I think the coaching piece just really helped maybe myself too, but just others, like, kind of, again, explain what it is that you actually wanted and were looking for and, like, wanted to get more of. Yes. Yeah. And I again, I'm a huge fan of internal mobility. I feel like that sometimes I'm seeing, like, a missing talent and recruiting source that a lot of companies miss. You know what I mean? They look outside, and it's like, well, let's look internal first and really, like, look at that talent pool before you start looking externally. But, again, it's in it's, I guess, individual to to some companies more for there's Yep. Yeah. Yeah. Yeah. Yeah. It's it's like giving them tools and and confidence and and, you know, just giving them, like, more resources in their backpack kinda, you know, that they can keep taking with them along their jour Yeah. Yeah. Yeah. And there's cool organizations, you know, in advertising too, you know, that give opportunities and, you know, kind of entry points in. But and there still needs to be continued support, you know, and an ongoing and may you know, maybe not just a one off, but I know I have a some MAIP fellows that I've been working with. I'm still talking to one five years later. Like, we still talk every month, you know, and just check-in and keep going. It's so you know? Yeah. One

Being said, back in 2023, you make the shift full time into coaching. What drove you to make that jump? Yep. Got it. Yeah. And it it is a really, like, beautiful type of freedom to be able to build out to your point what you truly feel you're passionate about, especially even within, like, the people in, like, talent space already. I'm curious. What do you think makes coaching versus some of that talent building, like, your really your true calling? Yeah. Yeah. Yeah. That matrix of growth, as you put it, is super interesting to me. I've had some experience in industries like gaming and sports as well as advertising. And I don't think it's unique to why that I think it really comes in at those industries where, to your point, people just feel grateful to be there. They feel grateful to land a role at an industry that everyone's, like, really interested in, and they focus on, like, the agency or the company. So it's kind of hard to advocate for yourself as much as you otherwise would, you know, once you get in there. So that's kind of the internal mobility piece we were talking about before. Yeah. Yeah. Absolutely. And on the coaching side, I totally hear you on kind of the influence your degree had there and it kind of being a perfect combination of things. On my end, I've done some career coaching. I'd rather, like, call it, like, mentorship, I guess, because it is folks' early career, maybe from, like, an alma mater of some sorts. Try to help them build out their career. And the most rewarding piece of it to me was kinda having people that I was helping out and seeing them kinda procrastinate outreach or some of the things you advise, like, early on. I'm in their career, but after kinda holding their hand for one interview cycle and seeing them kinda understand the game, seeing that some of that procrastination or, like, resistance to doing some of these techniques came from, like, insecurity or, like, a lack of confidence. So you, like, see them get that first offer, and it's so rewarding to then see them kinda jump on every opportunity after them because they kinda feel like they're more in control of of their own you know? Yeah. Yeah. Absolutely. And it's a really special feeling. Like, I mean, I come from a first generation household. I thankfully had an uncle who was, like, the finance bro in the fine family, you know, who, like, knew all about networking and all the things of these sorts. But if it wasn't for him, who who do you really get answers from, like, nowadays when it comes to stuff like that? You know? So it's great to have someone like that on your side for sure. Mhmm. Yeah. Totally. We're becoming the best in their stories as well.