I landed on my content format by evolving my storytelling through dialogue, influenced by my past creative hobbies like making Vines in high school.
And so you just do the back end. So for me, it was just sort of like a a it's it is a very easy storytelling device because it's a lot more compelling in a lot of ways, one for one versus just, like, explaining, like, here are three tips to, like, level up your money. Like, hey. By telling you a story through dialogue, it's it's it's more intriguing. I wanted to take that to, like, the nth degree because I felt like, okay. Like, every other skit looks very bland. There's not much emphasis on, like, the actual speaking or the acting or anything like that, the the cinematography. Nothing. There was no emphasis on any of it. It was just sort of raw, like, hacks or tips or whatever you what what have you. And so I was like, man, like, I could just, like I don't know. What if I did, like, the suits or what if I did, like, the succession of, like, finance skits or something like that. Right? And I just started, like, messing around with it and just trying to iterate over and over, and and it it kinda manifested into its own sort of thing now. And while the dialogue, you know, while the format is very common, I I think the way I do it in particular is a little bit unique. And so yeah. That's basically what happened. It just really evolved over time, and I and I certainly think it'll evolve even more. I've even had videos now where there's actors that have come in and and we've done more just like a scene. So I could see that being, like, the new thing. But yeah. Like, that's that's very long winded, but that's that's exactly what happened. I don't know, man. So I I used to do a lot of, like, Vines in high school. Like, that was that was my thing. They were, like, really jokes, really dumb. But I I don't know. I just I had a knack for that. I remember I I started YouTube I started my YouTube page when I was, like, 10, and I remember I used to watch these, like, compilations. Not the current YouTube page, but my ever YouTube page was, like, when I was, like, 10. Because I would watch, like, Mario compilations or I don't know. I feel like 20 something every 20 something had their, like, YouTube kid days, and and so that was my thing. And I felt like I wanna be a YouTuber back then, and and it was always just in the back of my head. And and I and I think a lot of people could relate to that. So that there I was always kind of messing around and and the video curious, but I was never, like I never took it too seriously. Up until when I was doing the podcast, I didn't certainly until the video started to sort of take off. And then that's when I started to be like, oh, maybe I, you know, I enjoy video or maybe I gravitate towards it. But certainly along the way, was just sort of messing around. And other creative hobbies, like, I don't really I don't play, you know, the guitar, like, any instrument, or I don't really paint or, you know, I don't have, like, other creative outlets. I I this is pretty much it, which I'm more than happy with. Like, I I try to exercise, play sports, everything else, but that this is, like, my creativeness, in a nutshell. Yeah. I I think the that you stop blaming things on, like, getting shadow banned or, you know, performance or the algorithm doesn't make sense or whatever, and you just kind of say, like, hey. Like, there's a there's a formula here, and it's pretty scientific, and it just makes sense. That's when you'll really start to succeed because then you just if a video flops, like, you just put it on yourself. And there could be and there could be a million different reasons why it flops. But if you just have that, like, radical accountability, like, hey. Like, the watch time just wasn't there. Like, the people just weren't interested. Like, your audience just wasn't like, it's very there's there's no there's no secrets about it. Everybody kind of knows what it is, but I feel like a lot of creators even still now, like, I'll chat with them. There's I don't know, man. They did that new update. And, like, doing this, like, six, seven years, I've never noticed an update because I just don't think like that. Right? I'm just like, hey. Like, it's just not good enough, so, let's go. So I'm very performance oriented. Like, I like to keep my own creative aspect, and I certainly don't do things just for performance. But I'm very, like, aware of that because it is a business and, you know, viewership matters. But I would say, like, really being, like, hey. Did people watch this for longer than usual? Like, then it's gonna do well. And if they didn't, then it's not. And it's, like, that simple. So there's no other excuse that I would try to make for myself with these things. And when I really started to, like, hammer that in my head, like, I don't know. I saw my average viewership just grow and grow and grow. And you you just iterate iterate over time, and then your floor just becomes higher and higher. So I I just it it there's no secrets. There's no, like, randomness. Honestly, there's a bit of it, but there really is less than people think. Once you once you just practice and get the hang of it and just be really radically accountable, like, you'll just start to perform. That's just what'll happen. Yeah. Not not necessarily. A lot of that stuff's always been, like, pro bono, like, just, like, sort of, like, you know, one on ones, things like that. So nothing too formal now, but, I do some consulting for for some brands and companies to get their get them off and running. But it isn't something that's a big focus of mine. I've explored, like, agencies and all that kind of jazz, but it's not I don't know. It's just not that exciting for me. That's the only way I can put it. So so, yeah, I'm steady doing what I'm doing right now. Yeah. Man, I I'll say, like, I honestly think YouTube is probably the best thing out there. Like, it's so readily available. Everybody's so familiar with it. There's so much good content now around finance that's out there. Like, there's so many other wonderful creators that are doing that at a high level. Even career stuff, there's there's a lot of great stuff there. So you just a couple of good heat.
I gravitated towards finance content due to a personal gap I noticed in information. I also had creative hobbies that influenced my content style.
Mhmm. Yeah. Mhmm. Mhmm. Yeah. I love it. And it's it's really cool that you kinda naturally gravitate towards, like, that financial content. You talk a lot about identifying this this gap in that type of information. Is that something you kinda experienced yourself trying to educate yourself in this area, or how did you kinda come across that kinda space in the market? Mhmm. That's awesome. I love that. There's something really, like, genuine about being so excited about the impact in your life to wanna share it with other people. That's awesome. And so once you start creating content, like, you're really known for that, like, kind of back and like, interview, like, style that you tend to have in a lot of your content, kinda like a scene out of, like, either, like, a skit or, like, some type of, like, film. You know? So, like, how'd you kinda land there for your particular content style? Yeah. Sure. Yeah. Yeah. Yeah. Yep. Yeah. Mhmm. No. That's really cool because it seems like you intentionally went the extra mile to handle the pieces that you were talking about in terms of cinematography, even, like, the lighting having to be very dramatic in that sense, and that became kinda something that people recognize you for. You know? So it's pretty rewarding. Got it. Okay. Did you have any creative hobbies prior to creating content? Like, I know you kinda went that route, but was that self taught in the moment for content creation specifically? Yeah. Okay. Mhmm. Mhmm. Yeah. I I love that. It's it's kind of to the way you described it, like, an outlet for yourself too. You know? Because clearly, you've gravitated towards it from a young age. And with all of that experience that you have had over the years, one question we had from David was what insights about the social media algorithm specifically or even how that relates to your particular niche have have, like, the biggest impact on your career? Was that, like, an moment for you, like, when you try to kinda start understanding the platform itself?
I landed on my content format by gravitating towards financial content, driven by a genuine desire to share impactful insights. I had creative hobbies from a young age, which influenced my style.
Mhmm. Yeah. Mhmm. Mhmm. Yeah. I love it. And it's it's really cool that you kinda naturally gravitate towards, like, that financial content. You talk a lot about identifying this this gap in that type of information. Is that something you kinda experienced yourself trying to educate yourself in this area, or how did you kinda come across that kinda space in the market? Mhmm. That's awesome. I love that. There's something really, like, genuine about being so excited about the impact in your life to wanna share it with other people. That's awesome. And so once you start creating content, like, you're really known for that, like, kind of back and like, interview, like, style that you tend to have in a lot of your content, kinda like a scene out of, like, either, like, a skit or, like, some type of, like, film. You know? So, like, how'd you kinda land there for your particular content style? Yeah. Sure. Yeah. Yeah. Yeah. Yep. Yeah. Mhmm. No. That's really cool because it seems like you intentionally went the extra mile to handle the pieces that you were talking about in terms of cinematography, even, like, the lighting having to be very dramatic in that sense, and that became kinda something that people recognize you for. You know? So it's pretty rewarding. Got it. Okay. Did you have any creative hobbies prior to creating content? Like, I know you kinda went that route, but was that self taught in the moment for content creation specifically? Yeah. Okay. Mhmm. Mhmm. Yeah. I I love that. It's it's kind of to the way you described it, like, an outlet for yourself too. You know? Because clearly, you've gravitated towards it from a young age. And with all of that experience that you have had over the years, one question we had from David was what insights about the social media algorithm specifically or even how that relates to your particular niche have have, like, the biggest impact on your career? Was that, like, an moment for you, like, when you try to kinda start understanding the platform itself?