Jaden Braxton

I serve as the primary point of contact for automotive dealership accounts, providing strategic consultation across paid search, SEO, programmatic display, OTT/CTV, and social media campaigns. I translate performance data into actionable insights, advising clients on budget allocation, ROI optimization, and growth opportunities aligned with dealership sales goals. I manage dealer ad planners, recommend reallocations toward higher-performing channels, monitor campaign accuracy and promotional alignment, and collaborate with internal media and creative teams to ensure seamless execution. Through consistent analysis of KPIs, inventory trends, and campaign metrics, I proactively identify underperforming assets and implement strategic optimizations to drive measurable results.

Serving as the Regional Director for the Central Region, overseeing chapter development across Baton Rouge, Alexandria, and Northshore. In this capacity, I act as the bridge between YDL state leadership and local chapters — providing strategic support, connecting chapters with organizational resources, and helping rebuild chapter capacity where engagement has lapsed. Key focus areas include revitalizing dormant and rebuilding chapters, equipping chapter presidents with the tools and guidance needed to grow their membership, and identifying emerging leaders for advancement within the organization. I also track municipal, school board, and parish-level elections across the region to surface volunteer and endorsement opportunities for chapters.

As employee of UCA, I have worked in multiple departments of the company such as; High School Cheer Camp instructor, College Cheer Camp Instructor, Cheerleader Routine Choreographer, Cheerleading Competition Judge, and Cheerleading Competition Administration. These jobs and positions encompass skills such as organizing events and camps to help run more efficiently on both managerial and employee role levels, creative thinking, leadership, teaching, and developing cheerleaders’ skills and abilities in the proper technique of cheerleader.