# Grace Wang

**Digital Transformation Advising Consultant** — Kuala Lumpur, Malaysia

> Ex-founder and cross-border business strategist with 10+ years building and scaling technology ventures across the US, Korea, Singapore, and Malaysia. Now advising startups on market entry, growth, and fundraising while consulting on digital transformation initiatives.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/graceguhanwang

## Experience

### Digital Transformation Advising Consultant, AirAsia Move (2025-04 – 2026-04)
Kuala Lumpur, Malaysia · Led strategic digital transformation initiatives for AirAsia MOVE, working directly with the CEO and shareholders to evolve the platform from airline-centric to a broader OTA and travel super-app. Conducted comprehensive product audits across customer journeys, drove improvements to AskBo (AI travel assistant), developed social commerce strategy, and introduced greater financial accountability to product prioritization.

### Founder, TABA (2023-06 – 2026-09)
Seoul, South Korea · Founded and scaled a foreigner-focused mobility and travel platform for international visitors to Korea. Built a lean cross-functional team, launched MVP, and scaled from 0 to 150K+ downloads and 40K MAU in one year. Established strategic partnerships with Seoul Metropolitan Government and Korea Tourism Organization, and developed B2B, B2C, and B2G growth strategies across Japan, Taiwan, China, and Southeast Asia. Received Korea Tourism Organization Special Recognition and Seoul Metropolitan Government Mayor's Award.

### Digital Product Manager, Prudential Financial, Inc. (2018-12 – 2020-10)
Sunnyvale, California, United States · Led digital product initiatives across CRM, customer data, marketing automation, and web experience. Designed and launched a marketing campaign tracking and synchronization platform improving operational efficiency. Developed Customer 360 data strategy that increased sales efficiency by 30% and built A/B testing platform enabling data-driven customer engagement optimization.

### Co-Founder (CPO/COO), Globaleur (2017-10 – 2025-01)
Santa Clara, USA / Seoul, Korea / Singapore · Co-founded B2B2C travel technology company helping airlines and travel companies improve digital customer experiences and unlock ancillary revenue. Raised $7.7M in institutional and strategic capital, led cross-border business development across US, Korea, Southeast Asia, Europe, and Middle East. Built multidisciplinary teams of 10-20 people from market identification through product development and commercial delivery. Achieved recognition including 1st Place Royal Air Maroc Open Innovation Challenge (2022) and 2nd Place Singapore Airlines AppChallenge Global (2020, 2022).

### Private Equity Analyst, Stonecutter Capital Management (2015-06 – 2016-06)
Atlanta, Georgia, United States · Conducted investment and acquisition analysis across real estate assets including financial modeling, valuation, and cash-flow projections. Managed investor relationships and developed comprehensive reporting packages for institutional stakeholders. Collaborated with portfolio operators to develop asset-level strategies optimizing operational efficiency and property profitability. Designed internal investment data management platform consolidating portfolio information and automating reporting.

### Research Analyst, Fortress Group, Inc. (2014-10 – 2015-06)
Atlanta, Georgia, United States

### Digital Research and Data Analytics, Turner (Turner Broadcasting System, Inc) (2014-06 – 2014-08)
Atlanta, Georgia

### Research Assistant, Goizueta Business School (2013-09 – 2015-01)
Atlanta, Georgia, United States

### Marketing Strategy Intern, Mobvoi 出门问问 (2013-05 – 2013-07)
Shanghai, China

## Education

### Master’s Degree in Industrial Engineering and Operations Reserach, University of California, Berkeley (2016-08 – 2017-05)
Scholarship of Excellence

### Bachelor of Business Administration (BBA) in Finance, General, Emory University - Goizueta Business School (2011-08 – 2015-05)
Focus: Business, Information Systems, Economics, Finance

## Skills

Data Analysis, Research, Social Media, Finance, Financial Analysis, Strategic Modeling, Market Research, Digital Marketing, Business Strategy, Product Strategy, Cross-Border Strategy, Strategic Partnerships, International Market Expansion, Venture Strategy, Startup Strategy, Investment Analysis, Digital Transformation, Data, AI, Travel Technology, Customer Experience, Business Law, Corporate Operations, US Operations, Singapore Operations, Korea Operations, Value Creation, Business Growth, Team Management, Operations, Business Negotiation, Product Design, Product Development, English, Mandarin, Korean

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Source: https://saywise.com/wangguhan (last modified 2026-09-23T05:20:41.739Z)