{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Vera Goodman","label":"Director of Sales","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/4e7763b0-8fed-4ac0-8dec-9d946411c6a3/linkedin-1789145872912.jpg","summary":"Multi-million-dollar sales leader specializing in experiential marketing and event solutions, with proven expertise building high-performing teams and delivering innovative brand activations.","location":{"city":"New York City, NY, United States"},"profiles":[{"network":"LinkedIn","username":"vera-goodman","url":"https://linkedin.com/in/vera-goodman"}]},"meta":{"canonical":"https://saywise.com/veramelni","version":"v1.0.0","lastModified":"2026-09-11T17:00:29.354Z"},"x_saywise":{"handle":"veramelni","pronouns":null,"availability":null,"oneLiner":"Multi-million-dollar sales leader specializing in experiential marketing and event solutions, with proven expertise building high-performing teams and delivering innovative brand activations.","profileUrl":"https://saywise.com/veramelni","markdownUrl":"https://saywise.com/veramelni/profile.md","pdfUrl":"https://saywise.com/veramelni/resume.pdf","archetype":{"code":"HE-DX","name":"Junction Summiteer","url":"https://saywise.com/sca/b6f629e2bef7","rarity":"One of the first Junction Summiteers on Saywise"}},"work":[{"name":"IPME (International Port Management Enterprises)","position":"Director of New Business, Northeast","location":"Compton, CA","url":"https://goipme.com","startDate":"2024-04-01","summary":"Leading new business development across the Northeast, securing partnerships with Fortune 500 brands and agencies. Developed multi-million-dollar proposals for outdoor trade shows, roadshows, and custom pop-up activations using container solutions. Collaborates with design, estimating, and production teams to deliver tailored event structures while expanding awareness of container-based solutions within CPG, auto, tech, and entertainment industries."},{"name":"Precision Signs.com, Inc.","position":"Director of Sales and Marketing","location":"Amityville, NY","url":"https://precisionsigns.com","startDate":"2023-01-01","endDate":"2024-05-01","summary":"Delivered $8M in 2023 revenue by securing new contracts, accelerating project execution, and expanding trade show presence. Directed team of 4 sales professionals and 8 project managers while designing integrated marketing strategies across trade shows, digital, social, and industry events. Developed strategic market expansion plan and strengthened client retention through improved customer engagement."},{"name":"Apple Rock Displays","position":"Director of Sales","location":"New York City Metropolitan Area","url":"https://applerock.com","startDate":"2020-12-01","endDate":"2022-12-01","summary":"Revitalized revenue by re-engaging lapsed trade show clients and opening new branding opportunities in corporate facilities and briefing centers. Directed Customer Success and cross-functional teams through full project lifecycles, negotiating major contracts and deepening multi-year agreements. Elevated team performance to 120% of Q4 2021 sales quota."},{"name":"SmartSource Computer & AV Rentals","position":"National Account Executive, New Business Development","location":"Greater New York City Area","url":"https://thesmartsource.com","startDate":"2015-10-01","endDate":"2020-09-01","summary":"Consistently surpassed sales goals, generating $2M in personal sales by Year 2 while leading team to 115% of goal. Recognized with Customer Appreciation Award for executing high-profile programs for Mastercard, Central Park Conservancy, Aramark, and ABCO. Built strategic account plans for top-growth clients, increasing profitability and retention across technology and AV solutions."},{"name":"Cort Event Furnishings","position":"District Account Executive","location":"Secaucus, NJ","url":"https://cort.com","startDate":"2010-02-01","endDate":"2015-10-01","summary":"Achieved 50% revenue growth in first year by aggressively developing Manhattan territory. Executed multi-city nationwide tours for Google/Zagat, Mirrorball, and Live Nation. Designed innovative event layouts for high-profile activations including Project Runway, BET Awards, and Disney experiences. Received client recognition awards from Disney, Dow Chemical, and the Grammy Foundation."}],"education":[{"institution":"Fashion Institute of Technology","studyType":"Bachelor's degree in Integrated Marketing Communications"},{"institution":"Berkshire Hathaway","url":"https://berkshirehathaway.com","studyType":"Strategic Sales Intensive"}],"skills":[{"name":"Furniture"},{"name":"Furnishings"},{"name":"Trade Shows"},{"name":"Sales"},{"name":"Fashion"},{"name":"Account Management"},{"name":"Hospitality"},{"name":"Corporate Events"},{"name":"B2B"},{"name":"Event Management"},{"name":"Event Planning"},{"name":"Social Networking"},{"name":"Marketing"},{"name":"Marketing Communications"},{"name":"Advertising"},{"name":"Sponsorship"},{"name":"Social Media Marketing"},{"name":"Marketing Strategy"},{"name":"Online Advertising"},{"name":"New Business Development"},{"name":"Salesforce.com"},{"name":"Fundraising"},{"name":"Budgets"},{"name":"Contract Negotiation"},{"name":"Sales Management"},{"name":"Selling"},{"name":"Social Media"},{"name":"Integrated Marketing"},{"name":"Business Development"},{"name":"Meeting Planning"},{"name":"Leadership"},{"name":"Strategic Planning"},{"name":"Experiential Events"},{"name":"Management"},{"name":"Marketing Event Planning"},{"name":"Event Production"},{"name":"Live Event Producer"},{"name":"Budget Management"},{"name":"Forecasting"},{"name":"Vendor Management"},{"name":"Vendor Contracts"},{"name":"Negotiation"},{"name":"Event Technology"},{"name":"Microsoft PowerPoint"},{"name":"Microsoft Excel"},{"name":"Planning Budgeting & Forecasting"},{"name":"Microsoft Office"},{"name":"Presentation Skills"},{"name":"Lead Retrieval"},{"name":"Attendee Registration"}]}