{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Shannon Penrose","label":"Chief Revenue Officer","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/ec7ca0ef-cc93-41a6-a398-c455312c4295/linkedin-1790266005666.png","summary":"Chief revenue executive with 30 years in K-12 education, from classroom teacher to national EdTech leader. Built three commercial engines generating hundreds of millions in enterprise revenue through district partnerships, professional learning, and mission-aligned growth.","location":{"city":"Los Angeles, CA, United States"},"profiles":[{"network":"LinkedIn","username":"shannonepenrose","url":"https://linkedin.com/in/shannonepenrose"},{"network":"Website","username":"shannonpenrose.com","url":"https://shannonpenrose.com"}]},"meta":{"canonical":"https://saywise.com/shannonpenrose35","version":"v1.0.0","lastModified":"2026-09-24T16:16:49.539Z"},"x_saywise":{"handle":"shannonpenrose35","pronouns":null,"availability":null,"oneLiner":"Chief revenue executive with 30 years in K-12 education, from classroom teacher to national EdTech leader. Built three commercial engines generating hundreds of millions in enterprise revenue through district partnerships, professional learning, and mission-aligned growth.","profileUrl":"https://saywise.com/shannonpenrose35","markdownUrl":"https://saywise.com/shannonpenrose35/profile.md","pdfUrl":"https://saywise.com/shannonpenrose35/resume.pdf","archetype":{"code":"RB-DG","name":"Horizon Navigator","url":"https://saywise.com/sca/b06f62054318","rarity":"One of the first Horizon Navigators on Saywise"},"aiStack":[{"name":"Claude","description":null,"url":"https://claude.ai","storyCount":0},{"name":"ChatGPT","description":null,"url":"https://chatgpt.com","storyCount":0},{"name":"Gemini","description":null,"url":"https://gemini.google.com","storyCount":0}]},"work":[{"name":"Growing Brilliant","position":"Operating Partner and Chief Executive Officer","location":"United States","url":"https://growingbrilliant.com","startDate":"2025-09-01","summary":"Executed full P&L turnaround to profitability within two quarters by rebuilding go-to-market, customer profiles, messaging, and pricing. Reduced customer acquisition cost from $356 to $104 and improved LTV:CAC from 1.18x to 4.04x. Founded The Bridge Project, a national B2B hospital partnership targeting 9 million children, with UCSF Benioff and CHLA as anchor pilots."},{"name":"Rethink Learning Labs","position":"Member Board of Trustees","url":"https://rethinklearning.com","startDate":"2025-06-01","endDate":"2025-11-01","summary":"Board trustee advising executive leadership on growth strategy, early learning product direction, and strategic partnerships. Board Service · Growth Strategy · Educational Technology (EdTech)"},{"name":"Eduscape","position":"Chief Growth Officer","location":"Remote","url":"https://eduscape.com","startDate":"2025-01-01","endDate":"2025-09-30","summary":"Secured $660,000 in contracted revenue through statewide preferred-provider partnerships with Nevada Department of Education and National Catholic Education Association. Established Eduscape as Nevada's preferred online professional-learning provider and built full national sales pipeline with Salesforce governance and forecast discipline."},{"name":"American College of Education","position":"Senior Vice President and Head of Educational Solutions","location":"Remote","url":"https://ace.edu","startDate":"2023-06-01","endDate":"2025-12-31","summary":"Built the institution's first B2B revenue vertical from zero to $3M in net new contracted revenue in year one, scaled to $6M ARR year over year with 100 percent cohort retention. Designed multi-state stackable pathways aligning K-12 districts, community colleges, and degree programs. Created credit-transcription service converting professional learning into transcripted graduate credit."},{"name":"Learning Ally","position":"Managing Partner","location":"Orange County, CA","url":"https://learningally.org","startDate":"2018-06-01","endDate":"2023-12-31","summary":"Grew net new revenue from $4M to $32M over five-year tenure by architecting and closing eight-figure multi-year partnerships with LAUSD, Miami-Dade, Dallas ISD, Chicago, Boston, and Milwaukee. Built field sales organization from scratch hiring educators as sales professionals. Developed brain-based literacy professional-learning program for 11,000+ LAUSD educators anchoring eight-figure contract."},{"name":"Frog Street","position":"Regional Vice President","location":"Remote","url":"https://swoogo.com","startDate":"2017-06-01","endDate":"2018-12-31","summary":"Brought comprehensive PreK curriculum and professional development to districts, Head Start agencies, and early-learning centers. Built early childhood network relationships that informed institutional partnership strategy."},{"name":"Discovery Communications","position":"Director of Professional Development","location":"United States","startDate":"2016-06-01","endDate":"2018-12-31","summary":"Built and led Digital Leader Corps, a multi-year professional-learning model embedding digital curriculum into district practice. Structured tailored two-to-three-year consultancy and professional-learning engagements with Metro Nashville, Greenville, Fallbrook, and Pasadena USD, generating $1,879,000 in multi-year earned revenue."},{"name":"Teacher Created Materials","position":"Senior Director of Publishing","location":"Orange County, CA","url":"https://teachercreatedmaterials.com","startDate":"2013-06-01","endDate":"2016-12-31","summary":"Led Texas TEA state social studies adoption for Exploring Social Studies, securing an eight-figure contract. Built Mathematics division from inception, developing Focused Mathematics Intervention and Focused Reading Intervention as RTI supplements. Closed TCM's first seven-figure deal with LAUSD Office of Special Education."},{"name":"Lakeshore Learning Materials","position":"Senior Product Developer, Elementary Education Solutions","location":"Carson CA.","startDate":"2010-06-01","endDate":"2013-12-31","summary":"Led product development across early-childhood and elementary lines on $12M budget, generating $20M+ in new revenue. Created company's first RTI and differentiated-instruction catalog and STEM kits, opening new district and school-level sales channels."},{"name":"shannonpenrose.com","position":"Founder & Principal, Shannon Penrose, LLC","location":"Huntington Beach, CA","startDate":"2008-06-01","summary":"Independent professional platform built around three pillars: advisory, authorship, and speaking. The vehicle for my board work, keynote practice, publishing, and the Raising Unstoppable™ intellectual property.Through the advisory pillar I provide board and strategic counsel to education companies, EdTech founders, and institutional partners on category creation, multi-channel scaling across D2C, B2C, and B2B, Independent professional platform built around three pillars: advisory, authorship, and speaking. The vehicle for my board work, executive advisory, keynote practice, publishing, and the Raising Unstoppable™ intellectual property. Advisory: board and strategic counsel to education companies, EdTech founders, and institutional partners on category creation, multi-channel scaling across D2C, B2C, and B2B, and exit positioning. Past and current clients include Age of Learning, Eduscape, Orange County Department of Education, and Saddleback Valley USD. Authorship: Raising Unstoppable™, the trademarked Body. Mind. Heart. Will. framework for building resilient, curious, impossible-to-stop children ages 2 to 18, The flagship article is published. A book, speaker series, and parent community are in development. Speaking: keynotes and moderated conversations on early childhood, parent engagement, educational equity, virtual learning, and the future of early education. www.shannonpenrose.com Executive Advisory · Board Service · Public Speaking"},{"name":"Teacher Created Materials","position":"Senior Consultant","url":"https://teachercreatedmaterials.com","startDate":"2007-06-01","endDate":"2010-06-01","summary":"National consulting on curriculum, professional learning, and product strategy for K-12 and early childhood publishers. Curriculum Development · Professional Learning · Consulting"},{"name":"Newport-Mesa, Hacienda La Puente, and Rowland Unified School Districts","position":"Director of Curriculum and Instruction, Principal, Bilingual Educator","location":"Hacienda La Puente USD / Newport-Mesa USD","url":"https://nmusd.us","startDate":"1991-06-01","endDate":"2010-12-31","summary":"Twenty-year K-12 career spanning bilingual classroom teaching, principal leadership, and district-level curriculum and instruction oversight. Responsible for instructional program design, school operations, curriculum adoption, and teacher development. Built deep buyer-side expertise in district administration, operations, and procurement."},{"name":"Hacienda La Puente Unified School District","position":"Bilingual Educator","url":"https://hlpschools.org","startDate":"1990-06-01","endDate":"1991-06-01","summary":"Bilingual classroom educator delivering early elementary instruction. Bilingual Education · Early Childhood Education · Curriculum & Instruction"},{"name":"Unknown","position":"Director of Curriculum And Instruction","url":"https://currituck.k12.nc.us","startDate":"1990-01-01","endDate":"2010-01-01","summary":"Recruited as employee #1 to found Newport Coast Elementary School, building staff, operations, and governance from the ground up in a 10-month launch. 20 years of district and school leadership, providing first-hand insight into how superintendents, principals, and teachers evaluate and adopt instructional solutions."}],"education":[{"institution":"California State University, Fullerton","studyType":"M.S.Ed & M.A.Ed in Literacy / Numeracy / Administration"},{"institution":"California State University, Fullerton","studyType":"B.A. History and Economics"}],"projects":[{"name":"The Bridge Project","description":"Founded institutional B2B hospital-partnership initiative targeting 9 million children. Built multi-year contracted pricing model positioned as cost-avoidance against $100,000+ Education FTE equivalency, establishing scalable revenue model for early-learning services in medical settings."},{"name":"Digital Leader Corps","description":"Embedded Discovery's digital curriculum into district practice through structured professional learning. Drove adoption, engagement, and sustained platform renewal across national district partnerships, creating a replicable model for long-term customer retention."},{"name":"LAUSD Brain-Based Literacy Program","description":"Built and led multi-year brain-based literacy professional-learning program serving 11,000+ LAUSD educators. Created delivery infrastructure anchoring eight-figure contract and supporting subsequent major district partnerships. Informed by published MIT research on audiobook efficacy."},{"name":"Stackable Credential Architecture","description":"Designed credential-stacking architecture pairing professional learning with degree and certificate programs. Built credit-transcription service converting completed learning into transcripted graduate credit in partnership with Lexia. Created scalable, state-by-state partnership model with predictable recurring revenue, directly replicable for any organization."},{"name":"Focused Mathematics and Reading Intervention","description":"Developed and published Focused Mathematics Intervention and Focused Reading Intervention as targeted RTI (Response to Intervention) supplements. Built new product category that expanded company's reach into district and school-level sales channels serving students with intervention needs."}],"skills":[{"name":"Revenue Generation"},{"name":"Edtech"},{"name":"Nonprofit Leadership"},{"name":"Early Childhood Literacy"},{"name":"strategic parrtnerships"},{"name":"Earned Revenue"},{"name":"Professional Learning Communities"},{"name":"Revenue & Profit Growth"},{"name":"Business-to-Business (B2B)"},{"name":"Board Advisory Services"},{"name":"Revenue Management"},{"name":"Executive Advisory"},{"name":"Go-to-Market Strategy"},{"name":"P&L Management"},{"name":"Business Growth Strategies"},{"name":"Leadership Management"},{"name":"Keynote Speaking"},{"name":"Early Childhood Education"},{"name":"Child Development"},{"name":"Revenue Operations"},{"name":"Sales Organization Leadership"},{"name":"District Partnerships"},{"name":"State Agency Partnerships"},{"name":"Salesforce CRM"},{"name":"Pipeline Management"},{"name":"Professional Learning Design"},{"name":"Curriculum Development"},{"name":"Bilingual Education"},{"name":"Instructional Leadership"},{"name":"Customer Success and Renewal"},{"name":"Contract Negotiation"},{"name":"Product Development"},{"name":"Affiliate and Channel Management"},{"name":"Literacy Instruction"},{"name":"Mathematics Education"},{"name":"Special Education"},{"name":"RTI and Intervention"},{"name":"STEM Education"},{"name":"Board Governance"},{"name":"School Operations"},{"name":"Teacher Development"},{"name":"Research-Informed Practice"},{"name":"Healthcare Partnerships"}],"certificates":[{"name":"National Board Certification","issuer":"National Board for Professional Teaching Standards"},{"name":"Reading Specialist/Consultant (PK-12)","date":"2002-05-01","issuer":"California Department of Education"}],"publications":[{"name":"Focused Mathematics Intervention"}]}