# Ankit Dixit **Performance Creative Strategist** — San Francisco, CA, United States > Performance creative strategist who builds AI-powered production workflows and structured testing roadmaps to drive fintech growth at scale. Career Archetype: **Junction Navigator** (HE-DG) — One of the first Junction Navigators on Saywise ## Links - LinkedIn: https://linkedin.com/in/ankitdixitmp4 - Portfolio: https://adxportfolio.netlify.app/ ## Experience ### Creative Strategist, Self Financial, Inc. (2025-01 – present) Austin, Texas, United States · Owns $100M+ revenue performance creative strategy across paid media (Social, YouTube, App Networks, Linear, CTV). Analyzes creative at asset level and converts performance reads into structured testing roadmaps to improve ROAS and hit record-low CPAs. Built agentic AI production workflows that cut creative costs 50% and scaled compliant asset output to 1000+, multiplying test velocity 5x. ### Growth Marketing Specialist (Contractor), Approvely (2024-08 – 2024-11) Led trade show marketing across email and social channels, securing full meeting bookings and driving $5M in direct payments revenue. ### Growth Marketing Specialist (Contractor), WeMove AI (2023-12 – 2024-09) Miami-Fort Lauderdale Area · Built organic social content strategy and SEO blog pipeline, executed cold email outreach to drive inbound traffic and brand awareness. ### Consultant (Contractor), Pareto.ai (2023-12 – 2024-05) Collaborated with Anthropic AI developing 3,000+ prompts for LLM training and model optimization, building foundational expertise in prompt engineering and AI system design. ### Social Media Manager, Tickertape (2021-07 – 2023-05) Bengaluru, Karnataka, India · Owned full UGC and creator-style video pipeline, growing Instagram from 0 to 100K+, Twitter to 150K+, and Telegram to 60K+ with highest engagement rates among competitors. Built social product roadmap and ran GTM/A/B testing for launches, driving 300% CTR increase, 36% early-adoption lift, and 40% revenue contribution. ### Organiser, TEDxVIPS (2020-10 – 2021-03) New Delhi, Delhi, India · • Organised the first-ever TEDx event in college • One video crossed 1.2+ million views on YouTube • Managed to sell out the venue in a day with a successful hype/awareness strategy on Social Media platforms ### Marketing Manager, GoTag (2020-03 – 2023-05) Delhi, India · • E-Mail Marketing campaigns • Creating travel content for all Social Media Platforms (Instagram, Facebook and LinkedIn) • Leading and executing corporate offsite trips to understand the client better as well as streamlining the process • Customer Expectation and Perception Analysis for Customer Satisfaction ### Vice President, Enactus VIPS (2019-08 – 2020-11) Delhi, India · • Created and managed 3 Social Projects ○ Project Kalpataru - Increased income of potters community by 47% ○ Project Upcycle - Recycled 2500kgs of paper to create products with profits of 240%+ ○ Project Nidaagh - Distributed warm clothes and blankets to 103 homeless families • Learnt how to manage large teams • Creating a digital marketing strategy to increase revenue ### Administrative Manager, Kind Beings (2019-03 – 2019-08) New Delhi Area, India · • Managed volunteers and inducted new recruits for the NGO • Managed projects such as StrongShe and Edushala • Hosted an event “Dance for Kindness” for 5000+ people • Organised a marathon in New Delhi ### Marketing Intern, Tata Consultancy Services (2017-06 – 2017-07) Al-Riyadh Governorate, Saudi Arabia · • Developed client acquisition presentations and gained practical hands-on experience in marketing processes ### Journalism Intern, Arab News (2017-03 – 2017-03) • Wrote articles for the most-read newspaper in the Middle East • Learnt the art of writing to appeal to a mass audience • Learnt how to write professionally within an organisation such as in reports and communication notices ### Development Intern, Embassy of India, Riyadh (2016-06 – 2016-06) • Helped trapped workers to leave the country and return back to their families • Optimised the liberation process by creating an App through which they could contact the embassy for amnesty ## Education ### Master of Science - MS in Business Analytics, Babson College (2022-09 – 2024-12) GPA: 3.52/4.0 ### Bachelor of Business Administration - BBA in Business Administration and Management, General, Vivekananda Institute of Professional Studies (2018-08 – 2021-07) Grade: 3.82/4 Activities and societies: TEDxVIPS, Finance and Investment Cell, Enactus ## Skills Artificial Intelligence (AI), Paid Social Media Advertising, Paid Media Strategy, Creative Strategy, Volunteer Management, Social Entrepreneurship, Setting up new businesses, Travel Planning, Email Marketing, Social Media Content Creation, Market Research, Corporate Events, Event Management, Budget Management, Speaker Selection, Team Leadership, Social Media Marketing, Social Media Analytics, Campaign Management, Go-to-Market Strategy, Influencer Marketing, Project Management, Office Administration, Presentation Skills, Administration, Corporate Communications, File Management, Corporate Social Responsibility, Digital Marketing, Search Engine Optimization (SEO), Report Writing, Marketing, Microsoft Office, Google Analytics, Communication, Organization Skills, Leadership, Management, Negotiation, Diplomacy, Critical Thinking, Conflict Resolution, Interpersonal Skills, Teamwork, Client Services, Creativity Skills, Presentations, Networking, Meeting Scheduling, Brief development, UGC scripting, Creator scripting, Direct-response formats, Hook rate diagnosis, Hold rate diagnosis, Structured creative testing, A/B testing, Full-funnel optimization, Ad concepting, Claude, Claude Code, Anthropic API, MCP, Higgsfield, ChatGPT, Gemini, Agentic workflows, Prompt engineering, VEO3, Sora, Runway, Midjourney, ElevenLabs, n8n, Zapier, Make, Meta Ads, TikTok Ads, Snapchat Ads, YouTube Ads, LinkedIn Ads, App Networks, CTV, Linear TV, Mixpanel, Amplitude, Singular, MMM, Hotjar, CleverTap, HubSpot, Marketo, Salesforce, RivalIQ, Airtable, Notion, Asana, Slack, Figma, Adobe Creative Suite, Final Cut Pro X, Canva, Python, SQL, Tableau, Power BI --- Source: https://saywise.com/member9696 (last modified 2026-10-05T23:47:08.855Z)