# Mary Ohanyan

**Project Lead** — New York

> Social media lead with 7+ years of experience in influencer marketing, PR, and SEO who brings design thinking and data-driven strategy to drive measurable growth in engagement, retention, and visibility.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/mary-o-ba3242199
- Website: https://maryohanyan.com/

## Experience

### Project Lead, UX, Unusual LA (2025-10 – present)
Los Angeles, CA · Led social media strategy, PR execution, and product design for a 10-client portfolio. Delivered monthly analytics reports and 30-day content campaigns while executing Adobe Summit's PR strategy, which drove a 15% increase in search visibility. Partnered with engineering to reduce UI defects by 60% and improved in-app engagement by 37% across client publications reaching 100k subscribers.

### Social Lead, Zankou Chicken (2025-01 – 2025-09)
New York · Managed social media strategy across Instagram, TikTok, and Meta, delivering a 26% increase in engagement. Led a full brand aesthetic refresh including visual identity, tone of voice, and copywriting guidelines that resulted in 30% higher audience engagement. Increased organic search visibility by 400% and moved brand ranking to #2 on Google through SEO audits and optimization.

### Senior Social Media Manager, Kara Content (2021-03 – 2025-01)
Los Angeles, CA · Managed day-to-day coordination of OOH campaigns for a 5-client portfolio by analyzing market trends and competitive positioning, resulting in full contract renewals. Coordinated with media vendors from inventory execution through delivery, achieving 45k+ monthly impressions. Improved ROAS by 30% and increased engagement through targeted paid advertising and A/B testing on creative assets.

### Social Media Manager, OHOSPICE INC (2020-08 – 2021-11)
-Led social media planning and content strategy to increase brand awareness and strengthen community engagement. -Monitored key performance metrics and translated data into actionable recommendations to improve campaign performance. -Managed editorial calendars and developed mission-driven content tailored to diverse audiences.

### Art Instructor, Modest Fly Art Studio Gallery (2018-09 – 2020-08)
Los Angeles, CA · -Provided academic tutoring alongside art instruction during the pandemic, and taught art to students ages 5–15, adapting lessons for a wide range of developmental and skill levels -Supported community art programs, contributing to public-facing initiatives and creative engagement.

### Receptionist, Tufenkian Fine Arts (2017-07 – 2018-06)
Los Angeles, CA

## Education

### Illustration and Graphic Design Program, ArtCenter College of Design

### Bachelor's degree in Cognitive Science, California State University, Northridge

### Burbank High School

### Glendale Community College

## Skills

Social Media Strategy, Content Calendar Planning, Community Management, Product Launch Content, Brand Voice & Messaging, Influencer Partnerships, B2B Brand Marketing, Product & UX Strategy, Video Production & Editing, Responsive Design, Social Media Metrics & Reporting, A/B Testing, Campaign & Launch Planning, Sprout Social, Figma, Sprinklr, Adobe Premiere, Adobe Creative Suite, Procreate, Notion, Angular, Digital Marketing Media, Community Marketing, Project Management, Media Planning, Microsoft Office, Graphic Design, Writing, Social Media Advertising, Digital Marketing, Facebook, Media Strategy, Digital Content, Social Media Optimization (SMO), Instagram, Social Media

## AI Fluency

- **Claude** — as a creative accelerator and are actively building fluency in the latest generation of generative video, image, and copy tools because you truly belie (https://claude.ai)
- **ChatGPT** (https://chatgpt.com)
- **Codex** (https://developers.openai.com)

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Source: https://saywise.com/member9450 (last modified 2026-10-05T21:21:14.699Z)