{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Mary Ohanyan","label":"Project Lead","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/5c140875-b993-4bd0-b2b7-fcd85f35e4b8/linkedin-1791231266535.png","summary":"Social media lead with 7+ years of experience in influencer marketing, PR, and SEO who brings design thinking and data-driven strategy to drive measurable growth in engagement, retention, and visibility.","location":{"city":"New York"},"profiles":[{"network":"LinkedIn","username":"mary-o-ba3242199","url":"https://linkedin.com/in/mary-o-ba3242199"},{"network":"Website","username":"maryohanyan.com","url":"https://maryohanyan.com/"}]},"meta":{"canonical":"https://saywise.com/member9450","version":"v1.0.0","lastModified":"2026-10-05T21:21:14.699Z"},"x_saywise":{"handle":"member9450","pronouns":null,"availability":null,"oneLiner":"Social media lead with 7+ years of experience in influencer marketing, PR, and SEO who brings design thinking and data-driven strategy to drive measurable growth in engagement, retention, and visibility.","profileUrl":"https://saywise.com/member9450","markdownUrl":"https://saywise.com/member9450/profile.md","pdfUrl":"https://saywise.com/member9450/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/69a84fb85681","rarity":"One of the first Launchpad Navigators on Saywise"},"aiStack":[{"name":"Claude","description":"as a creative accelerator and are actively building fluency in the latest generation of generative video, image, and copy tools because you truly belie","url":"https://claude.ai","storyCount":0},{"name":"ChatGPT","description":null,"url":"https://chatgpt.com","storyCount":0},{"name":"Codex","description":null,"url":"https://developers.openai.com","storyCount":0}]},"work":[{"name":"Unusual LA","position":"Project Lead, UX","location":"Los Angeles, CA","startDate":"2025-10-01","summary":"Led social media strategy, PR execution, and product design for a 10-client portfolio. Delivered monthly analytics reports and 30-day content campaigns while executing Adobe Summit's PR strategy, which drove a 15% increase in search visibility. Partnered with engineering to reduce UI defects by 60% and improved in-app engagement by 37% across client publications reaching 100k subscribers."},{"name":"Zankou Chicken","position":"Social Lead","location":"New York","url":"https://zankouchicken.com","startDate":"2025-01-01","endDate":"2025-09-30","summary":"Managed social media strategy across Instagram, TikTok, and Meta, delivering a 26% increase in engagement. Led a full brand aesthetic refresh including visual identity, tone of voice, and copywriting guidelines that resulted in 30% higher audience engagement. Increased organic search visibility by 400% and moved brand ranking to #2 on Google through SEO audits and optimization."},{"name":"Kara Content","position":"Senior Social Media Manager","location":"Los Angeles, CA","url":"https://karacontent.com","startDate":"2021-03-01","endDate":"2025-01-31","summary":"Managed day-to-day coordination of OOH campaigns for a 5-client portfolio by analyzing market trends and competitive positioning, resulting in full contract renewals. Coordinated with media vendors from inventory execution through delivery, achieving 45k+ monthly impressions. Improved ROAS by 30% and increased engagement through targeted paid advertising and A/B testing on creative assets."},{"name":"OHOSPICE INC","position":"Social Media Manager","startDate":"2020-08-01","endDate":"2021-11-01","summary":"-Led social media planning and content strategy to increase brand awareness and strengthen community engagement. -Monitored key performance metrics and translated data into actionable recommendations to improve campaign performance. -Managed editorial calendars and developed mission-driven content tailored to diverse audiences."},{"name":"Modest Fly Art Studio Gallery","position":"Art Instructor","location":"Los Angeles, CA","startDate":"2018-09-01","endDate":"2020-08-01","summary":"-Provided academic tutoring alongside art instruction during the pandemic, and taught art to students ages 5–15, adapting lessons for a wide range of developmental and skill levels -Supported community art programs, contributing to public-facing initiatives and creative engagement."},{"name":"Tufenkian Fine Arts","position":"Receptionist","location":"Los Angeles, CA","startDate":"2017-07-01","endDate":"2018-06-01"}],"education":[{"institution":"ArtCenter College of Design","studyType":"Illustration and Graphic Design Program"},{"institution":"California State University, Northridge","studyType":"Bachelor's degree in Cognitive Science"},{"institution":"Burbank High School"},{"institution":"Glendale Community College"}],"skills":[{"name":"Social Media Strategy"},{"name":"Content Calendar Planning"},{"name":"Community Management"},{"name":"Product Launch Content"},{"name":"Brand Voice & Messaging"},{"name":"Influencer Partnerships"},{"name":"B2B Brand Marketing"},{"name":"Product & UX Strategy"},{"name":"Video Production & Editing"},{"name":"Responsive Design"},{"name":"Social Media Metrics & Reporting"},{"name":"A/B Testing"},{"name":"Campaign & Launch Planning"},{"name":"Sprout Social"},{"name":"Figma"},{"name":"Sprinklr"},{"name":"Adobe Premiere"},{"name":"Adobe Creative Suite"},{"name":"Procreate"},{"name":"Notion"},{"name":"Angular"},{"name":"Digital Marketing Media"},{"name":"Community Marketing"},{"name":"Project Management"},{"name":"Media Planning"},{"name":"Microsoft Office"},{"name":"Graphic Design"},{"name":"Writing"},{"name":"Social Media Advertising"},{"name":"Digital Marketing"},{"name":"Facebook"},{"name":"Media Strategy"},{"name":"Digital Content"},{"name":"Social Media Optimization (SMO)"},{"name":"Instagram"},{"name":"Social Media"}]}