{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Vincent Koo","label":"Digital Product & Social Media Leader","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/de98abb2-f20e-44e1-9ab8-073ef54601ee/linkedin-1790652010850.png","summary":"I’ve spent my career at the intersection of social media, digital platforms, and product—building and scaling digital experiences for global brands and developing products from the ground up. At Cheil Worldwide, I led global digital and social media programs for Samsung across 80+ markets, including Samsung’s global social media operating model and the development and launch of Samsung Galaxy’s global website. I later co-founded two social commerce startups, where I worked hands-on across product strategy, roadmap development, user research, MVP development, go-to-market, and growth. At Monks, I led large-scale digital and marketing programs for global brands, including the global social media launch of CJ bibigo, while managing a ₩7B client portfolio. Across these experiences, I’ve developed a combination of deep digital marketing and social media expertise with firsthand product-building experience. That gives me a perspective on product that spans both the people building digital platforms and the marketers, brands, creators, and consumers using them. I’m always open to connecting with people working across product, MarTech, social media, and digital platforms. Feel free to contact me at vincentkkoo@gmail.com","location":{"city":"Seoul, South Korea"},"profiles":[{"network":"LinkedIn","username":"vincekoo","url":"https://linkedin.com/in/vincekoo"}]},"meta":{"canonical":"https://saywise.com/member8665","version":"v1.0.0","lastModified":"2026-09-29T03:37:05.202Z"},"x_saywise":{"handle":"member8665","pronouns":null,"availability":null,"oneLiner":"I’ve spent my career at the intersection of social media, digital platforms, and product—building and scaling digital experiences for global brands and developing products from the ground up. At Cheil Worldwide, I led global digital and social media programs for Samsung across 80+ markets, including Samsung’s global social media operating model and the development and launch of Samsung Galaxy’s global website. I later co-founded two social commerce startups, where I worked hands-on across product strategy, roadmap development, user research, MVP development, go-to-market, and growth. At Monks, I led large-scale digital and marketing programs for global brands, including the global social media launch of CJ bibigo, while managing a ₩7B client portfolio. Across these experiences, I’ve developed a combination of deep digital marketing and social media expertise with firsthand product-building experience. That gives me a perspective on product that spans both the people building digital platforms and the marketers, brands, creators, and consumers using them. I’m always open to connecting with people working across product, MarTech, social media, and digital platforms. Feel free to contact me at vincentkkoo@gmail.com","profileUrl":"https://saywise.com/member8665","markdownUrl":"https://saywise.com/member8665/profile.md","pdfUrl":"https://saywise.com/member8665/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/d461eb7bbf48","rarity":"One of the first Launchpad Navigators on Saywise"}},"work":[{"name":"Self Employed","position":"Independent Consultant | Digital Platforms & Social Media","startDate":"2026-03-01","summary":"Advising on global digital and social media initiatives, with a focus on influencer marketing, operating models, and scalable execution. • Developed global influencer campaign playbooks for Samsung, establishing governance, workflows, and execution guidelines to support consistency across regional teams. • Worked with stakeholders to translate global campaign objectives into practical operating frameworks for regional execution."},{"name":"LG CNS","position":"Director","location":"Seoul, South Korea","url":"https://lgcns.com","startDate":"2024-08-01","endDate":"2025-08-01","summary":"Worked on enterprise SaaS, digital platform, and business strategy initiatives across APAC, supporting market assessment, solution development, and go-to-market planning. • Partnered with global and regional stakeholders to identify strategic priorities, assess organizational gaps, and develop scalable solutions to address business needs. • Worked with global technology partners and internal stakeholders to shape platform propositions and market-entry strategies for regional adoption. • Evaluated market opportunities, business models, and go-to-market approaches for creator-focused platform initiatives."},{"name":"Monks","position":"Digital Account Director","location":"Seoul, South Korea","url":"https://monkstechservices.com","startDate":"2021-11-01","endDate":"2024-08-01","summary":"Led large-scale digital and marketing programs for global brands, combining client leadership, social media strategy, content operations, and cross-functional delivery. • Led the global social media launch of CJ bibigo, developing the launch strategy, content approach, and operating framework and delivering engagement results that exceeded KPIs by 65%. • Managed a ₩7B client portfolio and drove 95% year-over-year growth through expanded digital programs, new scopes of work, and stronger executive client relationships. • Led the redesign of LG Electronics’ 3D content production pilot, improving production speed by 33% and increasing content volume by 50%. • Directed cross-functional teams across strategy, creative, content, media, and production to deliver complex global digital programs."},{"name":"Startups (BUZZi + Sellebrity)","position":"Co-Founder - Product and Marketing Lead","location":"Seoul, South Korea","startDate":"2017-02-01","endDate":"2021-11-01","summary":"Co-founded and built two creator-led social commerce platforms, taking both products from concept through launch and early growth. • Led product strategy and roadmap development, defining MVP scope, feature priorities, and go-to-market plans based on user needs and market opportunities. • Conducted user research and translated customer feedback into product and lifecycle improvements that contributed to double-digit retention gains. • Developed market positioning and growth initiatives that drove approximately 50% growth in app downloads, helping grow both platforms to several thousand users each. • Used personalized push and engagement strategies to improve retention and repeat engagement across one of the platforms. • Worked across product, marketing, operations, and commercialization as a co-founder, gaining hands-on experience building and scaling early-stage digital products."},{"name":"Cheil Worldwide","position":"Account Director, Global Digital Marketing","location":"Seoul, Korea","url":"https://cheil.com","startDate":"2011-04-01","endDate":"2017-02-01","summary":"Led global digital and social media programs for Samsung, spanning digital platform development and global social media operations. • Led the global launch and ongoing development of Samsung Galaxy’s flagship website, working across business, creative, UX, technology, and regional teams to translate global requirements into a scalable digital experience. • Built Samsung Electronics’ first global social media operating model and governance framework across 80+ markets, establishing standardized workflows, roles, escalation processes, and execution guidelines for regional teams. • Oversaw the operational implementation of Sprinklr from Samsung Electronics HQ across regional markets as part of the global social media operating model, managing internal teams and helping drive consistent platform adoption and ways of working."},{"name":"The Woo","position":"Program Manager","location":"Los Angeles, California, United States","url":"https://thewoo.com","startDate":"2010-01-01","endDate":"2010-01-01","summary":"Managed programs, strategy, research, and client relations for a full service advertising agency that specializes in fully integrated marketing programs."},{"name":"Cisco","position":"Global 3.0 Strategic Accounts MBA Intern","location":"San Jose, California, United States","url":"https://cisco.com","startDate":"2008-06-01","endDate":"2008-08-01","summary":"Developed strategic marketing and client engagement plans for Global 3.0 Strategic Accounts Team."},{"name":"International Merchandising Services, Inc.","position":"Associate Marketing Manager","location":"Orange County, CA","startDate":"2005-12-01","endDate":"2007-08-01","summary":"Developed and managed the marketing strategy for a private tool manufacturing firm."},{"name":"Maxim Healthcare Services","position":"Accounts Manager","location":"Los Angeles, California, United States","url":"https://maximstaffing.com","startDate":"2002-09-01","endDate":"2005-11-01","summary":"Managed sales strategy, client accounts, budget, and P&L of $6M sales office for private healthcare provider."}],"education":[{"institution":"USC Marshall School of Business","studyType":"MBA in Marketing"},{"institution":"UCLA","studyType":"Bachelor of Arts in Political Science - International Politics"}],"projects":[{"name":"Samsung Social Media Centre Activation & Deployment","description":"Infrastructure, ERP, Program Mapping, Analytics Framework, SaaS Deployment, Playbook & Toolkit Development, and Local Market/Subsidiary Activation for a hub and spoke social media solution for Samsung Electronics Global Marketing Operations division & 48+ markets worldwide."}],"skills":[{"name":"Product Management"},{"name":"Product Strategy"},{"name":"Digital Product Strategy"},{"name":"Product Road Mapping"},{"name":"User Research & Customer Insights"},{"name":"Product Discovery"},{"name":"MVP Development"},{"name":"Product Launch"},{"name":"Digital Product Development"},{"name":"Digital Platforms"},{"name":"Go-to-Market Strategy"},{"name":"Social Media Strategy"},{"name":"Marketing Technology / MarTech"},{"name":"User Acquisition & Retention"},{"name":"A/B Testing & Experimentation"},{"name":"Cross-functional Team Leadership"},{"name":"Stakeholder Management"},{"name":"Global Program Management"},{"name":"Social Media Operations"},{"name":"Digital Marketing Strategy"}],"certificates":[{"name":"Product Discovery Micro-Certification (PDC)™️","date":"2025-09-01","issuer":"Product School"}]}