# Francisco Bustos Fernandez

**Head of Growth (Advisor)** — Argentina

> Senior commercial leader with 12+ years building revenue across LATAM and US Hispanic markets. Founded AdGoat's commercial function from zero to $2.5M ARR in 8 months; spent 9 years at Google managing $10M-$50M regional books and landmark enterprise deals.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/francisco-bustos-fernandez-1263795

## Experience

### Head of Growth (Founding Commercial Hire), AdGoat (2023-03 – 2025-08)
Buenos Aires Province, Argentina · Built AdGoat's revenue function from scratch, defining ICP, pricing, sales motion, and CRM infrastructure. Designed partner-led GTM combining agency channels for LATAM expansion with outbound SDR efforts. Personally closed all 12 publisher clients, reaching $2.5M ARR with 3 anchors at ~$500K/month. Structured individualized agreements and built a team of 8 including SDRs, engineers, and specialists.

### Regional Sales Agency Manager — Traditional Agency Team, SPLATAM, Google (2014-02 – 2023-03)
Buenos Aires Province, Argentina · Took the Miami satellite from $140K/Q to $4M/Q in 4 quarters (~28x growth) as proof of concept for Google's LATAM commercial expansion via the Miami hub. Built the agency education program for local mid-tier shops while owning a growing enterprise book across Spanish-speaking LATAM. What scaled the pod beyond the initial breakout: - Trained planners and buyers across LATAM mid-tier agencies on Google's full ad stack (Search, Display, YouTube, Programmatic, App campaigns) — creating a flywheel where agency education converted directly into client investment - Brought brand-direct accounts (Mastercard, PlayStation, Kellogg's, Kimberly-Clark) into multi-quarter strategic plans tied to platform innovation and new product launches - Co-led regional product launches and pilots in partnership with Google's Product, Marketing, and Measurement teams - Built the operating model and account-planning process that informed how Google approached subsequent LATAM satellite expansions Track record in this role earned promotion to Regional Sales Agency Manager — SLATAM in 2020.

### Sales Operations Analyst, Ford Motor Company (2010-01 – 2011-12)
Argentina · Supported remote dealer-network sales operations, managing data and processes across Ford's sales infrastructure.

### Administrative Assistant, INSTITUTO Dr. BUSTOS FERNÁNDEZ (2006-01 – 2008-12)
Argentina · Asistance to the medical staff Spanish translation of medical protocols and reports received at the Medical Center. Tracking the commercial and operations aspects of the corporate accounts , Costs Analysis. Operational and commercial statistics.

### Co-founder & Operations, BARRUTI & BUSTOS PRODUCCIONES (2004-01 – 2009-12)
Argentina · Productions of videos and photographs for parties and events, budgeting and cost management. Sales and Customer Care.

## Education

### Bachelor's Degree in Business Administration and Management, General, UNIVERSIDAD CATOLICA (2004-01 – 2012-01)

### Bachillerato, San Martin Tours (1989-01 – 2003-12)

## Projects

### Album Virtual Mundial 2026
Digital companion to the 980-sticker Panini album for the 2026 FIFA World Cup. Built solo on Lovable in ~90 minutes as a proof of concept for how vibe-coding platforms let non-engineers ship full consumer products in hours. 48 teams, 12 groups (A-L), live countdown to June 11, three-state sticker model (Falta / La tengo / Pegada), Argentina's expected 2026 squad pre-populated. Roadmap toward two multiplayer modes (Modo Familia + Modo Club) shipping before the tournament starts.

## Skills

Artificial Intelligence (AI), Campaign Execution, Performance Metrics, Go-to-Market Strategy, YouTube Marketing, Programmatic Media Buying, Programmatic Advertising, Business-to-Business (B2B), Channel Sales, Team Building, International Relocations, Data Analytics, Revenue & Profit Growth, Google Ads, Team Alignment, Cross-functional Initiatives, Video, Business Administration, Revenue Forecasting, 360s, Identifying New Opportunities, Looker (Software), New Product Implementations, Campaign Analytics, Ad Tech, Ad Targeting, Relocation, Cross-functional Collaborations, Technology Platforms, Search Ads 360, Creación de relaciones, Métricas de rendimiento, Campañas de marketing, Gestión de campañas, Campañas, Ejecución de campañas, Business Growth, Growth Management, E-Commerce, Program Delivery Management, Sales Management, Team Management, Cross-functional Team Leadership, Microsoft Excel, Business Strategy, Vehicles, Excel, Data Analysis, Word, Microsoft Office, Full-cycle sales closing, MEDDIC/MEDDPICC, Outbound sales, SDR management, JBP/JTP, Salesforce, Apollo, Gong, Outreach, Claude, ChatGPT, Gemini, DV360, Regional revenue management, Enterprise deal-making, LLM workflows, A/B testing

## Credentials

- **Google Ads Certifications** — Google (issued 2015-01)

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Source: https://saywise.com/member8533 (last modified 2026-10-06T14:21:26.812Z)