{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Francisco Bustos Fernandez","label":"Head of Growth (Advisor)","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/0dc1739a-091a-4779-b321-798ac2bf2317/linkedin-1791296479327.jpg","summary":"Senior commercial leader with 12+ years building revenue across LATAM and US Hispanic markets. Founded AdGoat's commercial function from zero to $2.5M ARR in 8 months; spent 9 years at Google managing $10M-$50M regional books and landmark enterprise deals.","location":{"city":"Argentina"},"profiles":[{"network":"LinkedIn","username":"francisco-bustos-fernandez-1263795","url":"https://linkedin.com/in/francisco-bustos-fernandez-1263795"}]},"meta":{"canonical":"https://saywise.com/member8533","version":"v1.0.0","lastModified":"2026-10-06T14:21:26.812Z"},"x_saywise":{"handle":"member8533","pronouns":null,"availability":null,"oneLiner":"Senior commercial leader with 12+ years building revenue across LATAM and US Hispanic markets. Founded AdGoat's commercial function from zero to $2.5M ARR in 8 months; spent 9 years at Google managing $10M-$50M regional books and landmark enterprise deals.","profileUrl":"https://saywise.com/member8533","markdownUrl":"https://saywise.com/member8533/profile.md","pdfUrl":"https://saywise.com/member8533/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/44582be33e97","rarity":"One of the first Launchpad Navigators on Saywise"}},"work":[{"name":"AdGoat","position":"Head of Growth (Founding Commercial Hire)","location":"Buenos Aires Province, Argentina","url":"https://adgoat.io","startDate":"2023-03-01","endDate":"2025-08-01","summary":"Built AdGoat's revenue function from scratch, defining ICP, pricing, sales motion, and CRM infrastructure. Designed partner-led GTM combining agency channels for LATAM expansion with outbound SDR efforts. Personally closed all 12 publisher clients, reaching $2.5M ARR with 3 anchors at ~$500K/month. Structured individualized agreements and built a team of 8 including SDRs, engineers, and specialists."},{"name":"Google","position":"Regional Sales Agency Manager — Traditional Agency Team, SPLATAM","location":"Buenos Aires Province, Argentina","url":"https://google.com","startDate":"2014-02-01","endDate":"2023-03-01","summary":"Took the Miami satellite from $140K/Q to $4M/Q in 4 quarters (~28x growth) as proof of concept for Google's LATAM commercial expansion via the Miami hub. Built the agency education program for local mid-tier shops while owning a growing enterprise book across Spanish-speaking LATAM. What scaled the pod beyond the initial breakout: - Trained planners and buyers across LATAM mid-tier agencies on Google's full ad stack (Search, Display, YouTube, Programmatic, App campaigns) — creating a flywheel where agency education converted directly into client investment - Brought brand-direct accounts (Mastercard, PlayStation, Kellogg's, Kimberly-Clark) into multi-quarter strategic plans tied to platform innovation and new product launches - Co-led regional product launches and pilots in partnership with Google's Product, Marketing, and Measurement teams - Built the operating model and account-planning process that informed how Google approached subsequent LATAM satellite expansions Track record in this role earned promotion to Regional Sales Agency Manager — SLATAM in 2020."},{"name":"Ford Motor Company","position":"Sales Operations Analyst","location":"Argentina","startDate":"2010-01-01","endDate":"2011-12-01","summary":"Supported remote dealer-network sales operations, managing data and processes across Ford's sales infrastructure."},{"name":"INSTITUTO Dr. BUSTOS FERNÁNDEZ","position":"Administrative Assistant","location":"Argentina","startDate":"2006-01-01","endDate":"2008-12-01","summary":"Asistance to the medical staff Spanish translation of medical protocols and reports received at the Medical Center. Tracking the commercial and operations aspects of the corporate accounts , Costs Analysis. Operational and commercial statistics."},{"name":"BARRUTI & BUSTOS PRODUCCIONES","position":"Co-founder & Operations","location":"Argentina","startDate":"2004-01-01","endDate":"2009-12-01","summary":"Productions of videos and photographs for parties and events, budgeting and cost management. Sales and Customer Care."}],"education":[{"institution":"UNIVERSIDAD CATOLICA","url":"https://ucam.edu","studyType":"Bachelor's Degree in Business Administration and Management, General","startDate":"2004-01-01","endDate":"2012-01-01"},{"institution":"San Martin Tours","studyType":"Bachillerato","startDate":"1989-01-01","endDate":"2003-12-01"}],"projects":[{"name":"Album Virtual Mundial 2026","description":"Digital companion to the 980-sticker Panini album for the 2026 FIFA World Cup. Built solo on Lovable in ~90 minutes as a proof of concept for how vibe-coding platforms let non-engineers ship full consumer products in hours. 48 teams, 12 groups (A-L), live countdown to June 11, three-state sticker model (Falta / La tengo / Pegada), Argentina's expected 2026 squad pre-populated. Roadmap toward two multiplayer modes (Modo Familia + Modo Club) shipping before the tournament starts."}],"skills":[{"name":"Artificial Intelligence (AI)"},{"name":"Campaign Execution"},{"name":"Performance Metrics"},{"name":"Go-to-Market Strategy"},{"name":"YouTube Marketing"},{"name":"Programmatic Media Buying"},{"name":"Programmatic Advertising"},{"name":"Business-to-Business (B2B)"},{"name":"Channel Sales"},{"name":"Team Building"},{"name":"International Relocations"},{"name":"Data Analytics"},{"name":"Revenue & Profit Growth"},{"name":"Google Ads"},{"name":"Team Alignment"},{"name":"Cross-functional Initiatives"},{"name":"Video"},{"name":"Business Administration"},{"name":"Revenue Forecasting"},{"name":"360s"},{"name":"Identifying New Opportunities"},{"name":"Looker (Software)"},{"name":"New Product Implementations"},{"name":"Campaign Analytics"},{"name":"Ad Tech"},{"name":"Ad Targeting"},{"name":"Relocation"},{"name":"Cross-functional Collaborations"},{"name":"Technology Platforms"},{"name":"Search Ads 360"},{"name":"Creación de relaciones"},{"name":"Métricas de rendimiento"},{"name":"Campañas de marketing"},{"name":"Gestión de campañas"},{"name":"Campañas"},{"name":"Ejecución de campañas"},{"name":"Business Growth"},{"name":"Growth Management"},{"name":"E-Commerce"},{"name":"Program Delivery Management"},{"name":"Sales Management"},{"name":"Team Management"},{"name":"Cross-functional Team Leadership"},{"name":"Microsoft Excel"},{"name":"Business Strategy"},{"name":"Vehicles"},{"name":"Excel"},{"name":"Data Analysis"},{"name":"Word"},{"name":"Microsoft Office"}],"certificates":[{"name":"Google Ads Certifications","date":"2015-01-01","issuer":"Google"}]}