{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Guillermo Ginesta","label":"Managing Director, Asia Pacific","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/f7349b35-63e9-44a8-8b13-014d39d5755d/linkedin-1791266337895.jpg","summary":"Ecosystem builder and accelerator operator driving innovation programs across APAC and MENA, with expertise in AI, emerging technologies, and public-private partnerships.","location":{"city":"Hong Kong, Hong Kong"},"profiles":[{"network":"LinkedIn","username":"gginesta","url":"https://linkedin.com/in/gginesta"},{"network":"Twitter","username":"gginesta","url":"http://twitter.com/gginesta"},{"network":"Brinc","username":"brinc.io","url":"http://brinc.io"}]},"meta":{"canonical":"https://saywise.com/member8260","version":"v1.0.0","lastModified":"2026-10-06T05:59:35.337Z"},"x_saywise":{"handle":"member8260","pronouns":null,"availability":null,"oneLiner":"Ecosystem builder and accelerator operator driving innovation programs across APAC and MENA, with expertise in AI, emerging technologies, and public-private partnerships.","profileUrl":"https://saywise.com/member8260","markdownUrl":"https://saywise.com/member8260/profile.md","pdfUrl":"https://saywise.com/member8260/resume.pdf","archetype":{"code":"RS-DX","name":"Frontier Summiteer","url":"https://saywise.com/sca/4e3ab3d47b5f","rarity":"One of the first Frontier Summiteers on Saywise"}},"work":[{"name":"Brinc","position":"Managing Director, Greater Bay Area (Hong Kong)","location":"Hong Kong","url":"https://brincdrones.com","startDate":"2019-07-01","summary":"Lead APAC operations, P&L, and capital allocation across a global venture accelerator. Scaled regional footprint from launch, established AI and Web3 verticals alongside existing climate and health programs, and supported US$30m Series B fundraising with c.US$100m earmarked for accelerator investments. Curated flagship events including the Asia Health Innovation Summit 2024 during StartmeupHK Festival, connecting investors, corporates, and founders around healthcare innovation."},{"name":"General Assembly","position":"Digital Innovation - Instructor","location":"Hong Kong","url":"https://ga.co","startDate":"2016-07-01","endDate":"2019-01-01","summary":"Instructor for the Digital Marketing Course at the Hong Kong Campus Topics covered: - Helping students develop Skills & Tools and tp gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behaviour. - Production Standard: Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators. - The Big Picture. Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users."},{"name":"Startup Weekend","position":"Startup Mentor","startDate":"2016-03-01","endDate":"2024-07-01","summary":"Providing mentorship and guidance to budding entrepreneurs and startup teams at Startup Weekend events in Hong Kong Latest event: http://www.up.co/communities/china/hong-kong/startup-weekend/9216#event-coaches"},{"name":"INFINITI Motor Company (Nissan)","position":"Manager, INFINITI LAB, Global Business Transformation and Brand","location":"Hong Kong","url":"https://infiniti.com","startDate":"2016-01-01","endDate":"2019-07-01","summary":"Built and scaled INFINITI LAB across six major cities spanning Singapore, Dubai, Taiwan, Toronto, Beijing and Hong Kong. Sourced and supported 50+ startups while driving global brand-linked innovation initiatives and corporate venture partnerships."},{"name":"Seamaster Global Forwarding","position":"Digital Strategic Consultant","location":"Hong Kong","startDate":"2015-09-01","endDate":"2016-03-01","summary":"Advisor to the CEO and Board in Advisory Capacity • Responsible for the development of the group's online strategy for launch, growth and development including: American Retail Shippers Association (ARSA), Seamaster Global Forwarding, Sherry’s Supply-Chain Management and Financing. • Research, select and coordinate all outside vendors and third-parties and partners • Develop and implement digital marketing and strategic guidelines • Train and develop the teams for each organisation"},{"name":"Sherry Logistics","position":"Senior Advisor to CEO & Board","location":"Hong Kong","startDate":"2015-01-01","endDate":"2018-01-01","summary":"Advised executive leadership on commercial and digital programs, growth strategy, and financing initiatives to drive business expansion and modernization."},{"name":"Cosme De Net Company Limited","position":"E-commerce/Innovation roles","location":"Hong Kong SAR","url":"https://cosme-de.net","startDate":"2014-06-01","endDate":"2015-09-01","summary":"Led digital growth and new-market expansion initiatives with direct P&L impact across e-commerce operations."},{"name":"Oregon Scientific","position":"Assistant Manager, Digital Strategy","location":"Hong Kong SAR","url":"https://oregonscientific.com","startDate":"2012-06-01","endDate":"2014-06-01","summary":"Responsible for assisting the eCommerce team and developing and executing a Digital Marketing strategy. Accountable for leading cross function developments, business strategies, management and implementation of innovative and digital marketing campaigns. Additionally, providing support in the European E-Commerce efforts for the company’s e-commerce business and growing the activities in the market and develop opportunities across markets."},{"name":"The Chilean Business Association of Hong Kong and Macau","position":"Director","location":"Hong Kong SAR","startDate":"2012-03-01","endDate":"2015-11-01","summary":"Non-Profit Organization Representative body of the Chilean private business sector in Hong Kong and Macau"},{"name":"Mirae Asset Global Investments (Hong Kong) Ltd","position":"Senior Officer","url":"https://miraeasset.com.hk","startDate":"2009-11-01","endDate":"2011-12-01","summary":"Responsible for developing marketing strategies and researching ways to promote the brand more effectively and efficiently. Also, directed efforts aimed at raising brand awareness, both externally and internally, through the management and organisation of promotions and events. In charge of analyzing market trends and brand perception with a focus on sales opportunities while supporting the sales team with due diligence, RFIs and RFPs. Able to raise over USD6 million from institutional clients."},{"name":"Pentland Brands","position":"Academic Consultant","url":"https://pentlandbrands.com","startDate":"2009-05-01","endDate":"2009-07-01","summary":"Responsible for a consultancy project aimed to assessed the company’s potential in South America, with focus in Argentina, Brazil and Chile. Project looked at a range of brands, creating consumer behaviour profiles and specific recommendations on how to develop, grow and expand successfully."},{"name":"Hongkong International Terminals","position":"Commercial Development","startDate":"2006-06-01","endDate":"2006-08-01","summary":"Summer Internship for Hong Kong International Terminals, working independently on a market study in the entire region of South and Central America."},{"name":"One World Week","position":"Deputy Coordinator","url":"https://oneworldweek.org","startDate":"2006-02-01","endDate":"2008-03-01","summary":"Responsible for coordinating the World’s Largest Student-run international event. In charge for a team of over 250 people and an event that attracted over 33,000 participants, where tasks range from financial, to overseeing operations, from motivation to planning and many other managerial responsibilities. Dedication was a must due to the long working hours and commitment required."}],"education":[{"institution":"University of Warwick - Warwick Business School","studyType":"MSc Marketing & Strategy in Marketing, Strategy","startDate":"2008-01-01","endDate":"2009-01-01"},{"institution":"University of Warwick - Warwick Business School","studyType":"BSc Management (Hons)","startDate":"2005-01-01","endDate":"2008-01-01"},{"institution":"University of Warwick","url":"https://warwick.ac.uk","studyType":"BSc Management in Business Studies, Management","startDate":"2005-01-01","endDate":"2008-01-01"},{"institution":"French International School","url":"https://fis.edu.hk","studyType":"International Baccalaureate Diploma","startDate":"2002-01-01","endDate":"2005-01-01"}],"skills":[{"name":"Innovation Management"},{"name":"Strategic Partnerships"},{"name":"Project Delivery"},{"name":"Business Transformation"},{"name":"Start-ups"},{"name":"Marketing Strategy"},{"name":"Online Marketing"},{"name":"Social Media Marketing"},{"name":"Digital Marketing"},{"name":"E-commerce"},{"name":"Social Networking"},{"name":"Foreign Languages"},{"name":"Public Relations"},{"name":"Brand Development"},{"name":"Marketing"},{"name":"Email Marketing"},{"name":"Project Management"},{"name":"Strategy"},{"name":"Project Coordination"},{"name":"Event Management"},{"name":"Social Media"},{"name":"Market Research"},{"name":"SEM"},{"name":"Corporate Branding"},{"name":"Branding Development"},{"name":"Social Networking Sites"},{"name":"Direct Marketing"},{"name":"Copywriting"},{"name":"Business Strategy"},{"name":"Business Development"},{"name":"Program Management"},{"name":"MS Office Suite"},{"name":"Management"},{"name":"Leadership"},{"name":"Team Management"},{"name":"Marketing Communications"},{"name":"Group Presentations"},{"name":"Open Innovation"},{"name":"Process Optimization"},{"name":"Early-stage Startups"},{"name":"Decision-Making"},{"name":"Board governance"},{"name":"Risk management"},{"name":"Policy alignment"},{"name":"Public-sector collaboration"},{"name":"Accelerator program design"},{"name":"Operator training"},{"name":"Founder selection"},{"name":"Outcomes tracking"},{"name":"AI"}],"certificates":[{"name":"Advertising and Society","date":"2014-12-01","issuer":"Coursera"},{"name":"Content Strategy for Professionals: Engaging Audiences for Your Organization","date":"2014-02-01","issuer":"Coursera"},{"name":"Developing Innovative Ideas for New Companies","date":"2013-11-01","issuer":"Coursera"},{"name":"Google Adwords","issuer":"Google"},{"name":"Google Analytics","issuer":"Google"}]}