{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Chad Etsell","label":"Head of Product, Engineering & Growth","summary":"AI product leader with 15+ years building consumer and platform products. Hands-on prototyper shipping agentic systems and generative AI features at scale.","location":{"city":"Denver, CO, United States"},"profiles":[{"network":"LinkedIn","username":"chadetsell","url":"https://linkedin.com/in/chadetsell"},{"network":"Website","username":"chadetsell.com","url":"https://chadetsell.com/"},{"network":"GitHub","username":"cetsell","url":"https://github.com/cetsell"}]},"meta":{"canonical":"https://saywise.com/member8249","version":"v1.0.0","lastModified":"2026-10-05T18:00:48.862Z"},"x_saywise":{"handle":"member8249","pronouns":null,"availability":null,"oneLiner":"AI product leader with 15+ years building consumer and platform products. Hands-on prototyper shipping agentic systems and generative AI features at scale.","profileUrl":"https://saywise.com/member8249","markdownUrl":"https://saywise.com/member8249/profile.md","pdfUrl":"https://saywise.com/member8249/resume.pdf","archetype":{"code":"HB-DG","name":"All-Terrain Navigator","url":"https://saywise.com/sca/45aeb23a3b35","rarity":"One of the first All-Terrain Navigators on Saywise"},"aiStack":[{"name":"Codex","description":null,"url":"https://developers.openai.com","storyCount":0},{"name":"Cursor","description":null,"url":"https://cursor.com","storyCount":0},{"name":"base44","description":null,"url":null,"storyCount":0},{"name":"Claude Code","description":null,"url":"https://claude.com","storyCount":0},{"name":"ElevenLabs","description":null,"url":"https://elevenlabs.io","storyCount":0}]},"work":[{"name":"Synthetic Turing Experience Technologies","position":"Head of Product","url":"https://syntheticturing.com","startDate":"2025-10-01","endDate":"2026-05-01"},{"name":"Oh","position":"Head of Product","url":"https://ohchat.com","startDate":"2023-12-01","endDate":"2024-12-01"},{"name":"TurnOn, LLC","position":"Head of Product, Engineering & Growth","location":"Remote","startDate":"2023-03-01","summary":"Built a portfolio of 3 AI-native consumer products spanning generative media, interactive experiences, and taste-based personalization. Designed and shipped end-to-end AI experiences including conversational agents, search, recommendations, and real-time 3D rendering using prompt design, tool/function calling, and RAG on frontier-model APIs. Implemented frontend and backend services in React, Python, and JavaScript, covering generation pipelines, payments, subscriptions, trust & compliance, and analytics. Drove growth across social, paid, and token-incentivized channels through data-informed prompt and guardrail iteration."},{"name":"Independent Consulting","position":"Fractional Product Lead","location":"Remote","startDate":"2023-03-01","summary":"Embedded as first product leader across 5 pre-PMF AI startups, partnering with founders and engineering teams to take ideas from concept through prototype to launched features reaching 70K+ active users. Built and open-sourced team-os, an AI-native team operating system with 32 Claude skills, 4 agents, and structured shared-context docs that scales prototyping across a 20+ person matrixed org."},{"name":"Hotline (SuperLayer Labs)","position":"Co-Founder, Product and Go To Market Lead","location":"Remote","url":"https://gethotline.com","startDate":"2021-10-01","endDate":"2023-06-01","summary":"Took a consumer social product from concept to launch with 20K users and 100+ creator partners. Raised $3.5M pre-seed from SuperLayer Fund, angels, syndicates, DAOs, and VCs. Built the engineering team, ran creator acquisition, and owned GTM end-to-end. Shipped consumer social features through direct user research and weekly experimentation cycles."},{"name":"Superlayer","position":"Entrepreneur in Residence","url":"https://superlayer.io","startDate":"2021-10-01","endDate":"2023-06-01"},{"name":"MindGeek, Inc.","position":"Director of Product / Senior Product Manager","location":"Montreal, Canada Area","url":"https://aylo.com","startDate":"2017-08-01","endDate":"2018-05-01","summary":"Built, led, and scaled a product team managing 5 product managers and 3 community managers across a consumer suite at 40M+ DAU and $40M revenue. Drove 20% revenue growth and 44% traffic growth through product velocity, A/B testing, and organic optimization. Established success metrics and experimentation cadence across 5 platforms. Defined long-term vision, quarterly OKRs, and financial planning; promoted to Director in 9 months."},{"name":"Booking.com (Buuteeq)","position":"Product Manager","location":"BookingSuite (formerly buuteeq)","url":"https://booking.com","startDate":"2014-07-01","endDate":"2017-02-01","summary":"Launched traffic-generation product and ran 20+ A/B testing and conversion experiments. Integrated onboarding systems into Booking.com's platform during the Buuteeq acquisition, scaling to 60,000+ subscribers (10x growth). Coordinated 3 engineering teams and trained 2 junior PMs."},{"name":"Vibes","position":"Product Manager","url":"https://vibes.com","startDate":"2013-08-01","endDate":"2014-07-01","summary":"Building custom mobile marketing programs for Mobile Solutions Group. Specializing in mobile wallet and API integration, location-enabled projects and iBeacon."},{"name":"Vibes (Lumata)","position":"Technical Product Manager","location":"Remote","url":"https://lumata.com","startDate":"2012-11-01","endDate":"2014-05-01","summary":"Managed $500K+ campaigns and SMS/mobile wallet API platform deployments. Drove 30% growth during acquisition. Owned requirements, system design, and roadmap across 3 carrier-grade integrations."},{"name":"Plantain Media","position":"Product & Business Development","url":"https://plantain-media.com","startDate":"2010-10-01","endDate":"2011-12-01","summary":"Customer development for mobile marketing agency."},{"name":"DataSphere Technologies Inc.","position":"Associate Product Manager / Senior Account Executive","location":"Remote","startDate":"2010-03-01","endDate":"2012-11-01","summary":"Managed product for web content tools and deployed news platform across 100+ markets. Achieved 125% of sales quota. Balanced product management and sales responsibilities."},{"name":"Urban.Ag","position":"Founder","startDate":"2010-02-01","endDate":"2014-03-01","summary":"Simple, sustainable food and energy on urban rooftops. Acquired March 2014."},{"name":"Parallels, Inc.","position":"Senior Account Executive / Team Lead","location":"Remote","url":"https://corel.com","startDate":"2007-08-01","endDate":"2008-12-01","summary":"Managed enterprise, SMB, and education software licensing. Consistently exceeded quota and managed and trained 5 account executives driving $1M+ annual revenue."}],"education":[{"institution":"University of Washington","studyType":"BA in Political Science","startDate":"2001-09-01","endDate":"2005-06-01"}],"projects":[{"name":"team-os","description":"An AI-native operating system with 32 Claude skills, 4 agents (router, roadmap-keeper, freshness-auditor, context-manager), structured shared-context docs, and GitHub Actions for weekly freshness checks. Built as a reusable framework for scaling prototyping and AI-first thinking across product, engineering, design, and GTM teams."},{"name":"pm-workflows","description":"Playbooks, weekly-cadence map for skill usage, prompt libraries, and cross-platform workflow patterns designed as a reference for AI-native product management."}],"skills":[{"name":"Product Vision"},{"name":"Product Strategy"},{"name":"Growth Strategies"},{"name":"Product Leadership"},{"name":"Large Language Models (LLM)"},{"name":"P&L Management"},{"name":"Design Thinking"},{"name":"User-centered Design"},{"name":"Cross-functional Team Leadership"},{"name":"Product Lifecycle Management"},{"name":"Go-to-market Strategy"},{"name":"Strategic Partnerships"},{"name":"Web3"},{"name":"Blockchain"},{"name":"Coaching"},{"name":"Market Analysis"},{"name":"Strategic Planning"},{"name":"Analytical Skills"},{"name":"Thought Leadership"},{"name":"Business Strategy"},{"name":"User Experience"},{"name":"Demos"},{"name":"Interpersonal Skills"},{"name":"Strategy"},{"name":"Marketing Strategy"},{"name":"User Interface Design"},{"name":"Team Building"},{"name":"Business Development"},{"name":"Team Leadership"},{"name":"Web Design"},{"name":"A/B Testing"},{"name":"Machine Learning"},{"name":"Training & Development"},{"name":"Forecasting"},{"name":"Data Science"},{"name":"System Deployment"},{"name":"Creative Problem Solving"},{"name":"Business Analysis"},{"name":"Customer Support"},{"name":"Inside Sales"},{"name":"Enterprise Software"},{"name":"Deployment"},{"name":"Analytics"},{"name":"Project Management"},{"name":"Mobile"},{"name":"Hands-On AI Prototyping"},{"name":"Prompt Design"},{"name":"Tool/Function Calling"},{"name":"Retrieval/RAG"},{"name":"Embeddings"}],"certificates":[{"name":"Certificate of Accomplishment with Highest Distinction","date":"2012-04-01","issuer":"Udacity"}]}