{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Michael B.","label":"Chief Marketing Officer","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/b60a3c9d-b656-42ec-bec4-bba5f02fd351/linkedin-1791233884498.jpg","summary":"Revenue leader and AI-native builder who sells, partners, and ships. Closed KnowBe4's largest contract ($500K+ ARR) and rebuilt MoneyShow's B2B sponsor GTM to $3M+ revenue in 7 months.","location":{"city":"Tampa, FL, United States"},"profiles":[{"network":"LinkedIn","username":"mebfl","url":"https://linkedin.com/in/mebfl"},{"network":"Website","username":"michaelberger.dev","url":"https://michaelberger.dev"},{"network":"Breaking into AI","username":"breakinginai","url":"https://breakinginai.substack.com"}]},"meta":{"canonical":"https://saywise.com/member8129","version":"v1.0.0","lastModified":"2026-10-05T21:33:13.770Z"},"x_saywise":{"handle":"member8129","pronouns":null,"availability":null,"oneLiner":"Revenue leader and AI-native builder who sells, partners, and ships. Closed KnowBe4's largest contract ($500K+ ARR) and rebuilt MoneyShow's B2B sponsor GTM to $3M+ revenue in 7 months.","profileUrl":"https://saywise.com/member8129","markdownUrl":"https://saywise.com/member8129/profile.md","pdfUrl":"https://saywise.com/member8129/resume.pdf","archetype":{"code":"RS-DG","name":"Frontier Navigator","url":"https://saywise.com/sca/602154fdcf77","rarity":"One of the first Frontier Navigators on Saywise"},"aiStack":[{"name":"Claude Code","description":"My daily driver for agentic coding — I ship SaaS products and design agentic workflows with it.","url":"https://claude.com","storyCount":0},{"name":"Claude MCP","description":"Model Context Protocol servers that extend Claude with custom integrations and data sources.","url":null,"storyCount":0},{"name":"Cursor","description":"Day-to-day AI coding editor for faster shipping.","url":"https://cursor.com","storyCount":0},{"name":"ChatGPT","description":"Quick research, brainstorming, and first drafts.","url":"https://chatgpt.com","storyCount":0},{"name":"Gamma","description":"AI-generated presentations and decks.","url":"https://gamma.app","storyCount":0},{"name":"Canva","description":"AI-assisted design and marketing creatives.","url":"https://canva.com","storyCount":0},{"name":"Hermes Agent","description":"My self-hosted AI agent setup — runs automations like a daily executive briefing.","url":null,"storyCount":0}]},"work":[{"name":"MoneyShow","position":"Chief Marketing Officer","url":"https://moneyshow.com","startDate":"2026-05-01","summary":"CMO owning pipeline end to end for 16 annual investor conferences. Lead a team of 8, reporting directly to the CEO, across paid media, lifecycle marketing, and attribution. Deploy AI across the org: agentic workflows and Claude Code in daily marketing operations."},{"name":"MoneyShow","position":"Head of Marketing and Data","location":"Sarasota, FL (Remote)","url":"https://moneyshow.com","startDate":"2026-02-01","endDate":"2026-04-30","summary":"Rebuilt MoneyShow's B2B sponsor go-to-market and sales systems from the ground up, driving $3M+ in sponsor revenue in 7 months through multi-channel cold outbound and pipeline visibility systems."},{"name":"Scale IR / GenRevv","position":"Marketing Director","location":"Remote","url":"https://scaleir.com","startDate":"2025-06-01","endDate":"2026-02-28","summary":"Led marketing strategy and execution for an investor-relations marketing platform serving GPs raising capital. Developed GTM plans, content frameworks, and demand generation programs. Produced capital-raising content and fundraising benchmarks distributed across the firm's channels. Held as a dual engagement alongside GenRevv (revenue growth consulting)."},{"name":"GenRevv","position":"Marketing Director","url":"https://genrevv.com","startDate":"2025-06-01","endDate":"2026-02-01","summary":"Led marketing strategy and execution for a revenue growth consultancy. Developed GTM plans, content frameworks, and demand generation programs for B2B clients. Built outbound infrastructure and campaign assets to drive pipeline. Held as a dual engagement alongside Scale IR (investor-relations marketing)."},{"name":"InvestNext","position":"Director of Marketing And Business Development","location":"Tampa, FL","url":"https://investnext.com","startDate":"2024-11-01","endDate":"2025-06-30","summary":"Drove new business and expanded client partnerships for an investment SaaS platform (fund managers: investor relations, fundraising, reporting). Ran multi-channel outbound (cold calls, email, LinkedIn) generating ARR pipeline. Fastest ramp in company history — set record pipeline benchmarks; top-performing BDR."},{"name":"PRIME VACATIONS","position":"Growth Marketing Manager","location":"Greater Tampa Bay Area","url":"https://primevacations.com","startDate":"2024-05-01","endDate":"2025-01-31","summary":"Led growth and property acquisition for a luxury short-term rental portfolio in Greater Tampa Bay. Drove 25%+ revenue growth; built owner partnerships and negotiated revenue-sharing agreements; secured the company's largest exclusive condo association partnership to date."},{"name":"Corporate Visions","position":"Director of Partnerships","location":"Remote","url":"https://corporatevisions.com","startDate":"2021-03-01","endDate":"2024-03-31","summary":"Built and scaled the partnerships program for enterprise SaaS sales enablement: hit 150% of target and grew partner-sourced revenue 30% through co-sell execution, joint marketing programs, and partner sales enablement. Owned partner acquisition, retention, and high-value contract negotiations."},{"name":"KnowBe4","position":"Enterprise - Account Executive","location":"Tampa, FL","url":"https://knowbe4.com","startDate":"2019-10-01","endDate":"2021-03-31","summary":"Closed multi-year contracts with Fortune 500 companies through consultative, C-level engagements. Promoted from SMB after closing the largest multi-year contract in company history — $500K+ ARR. Managed complex enterprise deals and strategic accounts."},{"name":"KnowBe4","position":"SMB - Account Executive","location":"Greater Tampa Bay Area","url":"https://knowbe4.com","startDate":"2018-03-01","endDate":"2019-09-30","summary":"Surpassed SMB quota 14 out of 16 months, averaging 160% to target. Built strong foundations in full-cycle sales before promotion to Enterprise within 18 months."},{"name":"Mavenlink","position":"Manager, Business Develpment- EMEA - Mid Market","location":"Greater Tampa Bay Area","startDate":"2017-02-01","endDate":"2018-03-31","summary":"Led the EMEA mid-market BDR team; built the outbound engine from scratch (multi-channel sequences, lead-to-opportunity conversion +15%). Set the company record at 4x the first-month sales target."},{"name":"Mercedes Scientific","position":"Marketing Logistics/ Operations Manager","location":"Sarasota, Florida Area","url":"https://mercedesscientific.com","startDate":"2013-02-01","endDate":"2017-02-28","summary":"Managed national accounts generating $2M+ in annual revenue; ranked among top performers in call volume and new-account acquisition; exceeded new customer acquisition goals by 150%."}],"education":[{"institution":"Florida Gulf Coast University","studyType":"Bachelor of Science (B.S.) in Business Administration","startDate":"2010-09-01","endDate":"2014-05-31"},{"institution":"The Out-of-Door Academy"}],"projects":[{"name":"Slynq","description":"AI-native booking and business management SaaS for wellness studios. Built the complete stack in Next.js, TypeScript, Supabase, Prisma, Stripe, and Twilio. Integrated payment processing and SMS messaging for studio management workflows."},{"name":"Hermes","description":"Self-hosted agent with agentic automations including a daily executive briefing workflow built with Claude Code and MCP. Designed to automate custom business processes and information delivery."},{"name":"Breaking into AI","description":"Daily AI newsletter with paid subscription tiers launched. Publishes technical explainers for developers entering the AI field. Available at breakinginai.substack.com."},{"name":"michaelberger.dev","description":"Personal site designed and built in Next.js. Showcases projects, writing, and technical work."}],"skills":[{"name":"Demand Generation"},{"name":"Go-to-Market Strategy"},{"name":"B2B Marketing"},{"name":"SaaS Sales"},{"name":"CRE Technology"},{"name":"Investor Relations"},{"name":"Public Speaking"},{"name":"Social Media"},{"name":"Leadership"},{"name":"Management"},{"name":"Strategic Planning"},{"name":"Claude Code"},{"name":"Claude MCP"},{"name":"Cursor"},{"name":"ChatGPT"},{"name":"Gamma"},{"name":"Canva AI"},{"name":"Hermes Agent"},{"name":"Next.js"},{"name":"TypeScript"},{"name":"Supabase"},{"name":"Prisma"},{"name":"Stripe"},{"name":"Twilio"},{"name":"Vitest"},{"name":"GitHub"},{"name":"Docker"},{"name":"Clay"},{"name":"Apollo.io"},{"name":"Pipedrive"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"SalesLoft"},{"name":"Outreach"},{"name":"LinkedIn Sales Navigator"},{"name":"ZoomInfo"},{"name":"GA4"},{"name":"Windsor.ai"},{"name":"Tableau"},{"name":"Gong"},{"name":"Fireflies"},{"name":"Granola"},{"name":"Full-cycle SaaS sales"},{"name":"Quota attainment"},{"name":"Consultative selling"},{"name":"C-level selling"},{"name":"Outbound pipeline generation"},{"name":"Multi-year contract negotiation"},{"name":"Partner program strategy"},{"name":"Co-sell execution"}]}