# Sophie Vu **Fractional Head of Marketing and Founding Marketer, AI Startups** — San Francisco, CA, United States > Three-time CMO and fractional marketing leader for B2B SaaS and AI companies with 15+ years of experience. Builds go-to-market engines, rebrands products for growth, creates categories, and takes companies from first marketing hire to global team scale. Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise ## Links - LinkedIn: https://linkedin.com/in/sophie-vu415 ## Experience ### Mentor and GTM Advisor, Vietnam AI Stars (2026-04 – 2026-08) San Francisco Bay Area ### Fractional Head of Marketing and Founding Marketer, AI Startups, Independent Practice (2026-03 – present) San Francisco Bay Area · Fractional marketing executive and founding marketer for early-stage AI and technology companies, owning positioning, category narrative, and first revenue-generating GTM programs. Serves as fractional Head of Consumer Growth Marketing for MemoryBox, an AI memory and personal context platform, covering product positioning, website and landing-page messaging, waitlist and acquisition, and launch campaigns. Led marketing for Multitude Insights, a public safety technology company, through its Series A and scale-up phase, supporting AI-powered intelligence launches and enterprise positioning for law enforcement agencies. Established GTM strategy for ParcelRights, an AI-powered property data platform, including positioning, ideal customer profile, founder-led sales enablement, and early customer acquisition. ### Vice President Marketing, Dovetail (2025-02 – 2026-01) San Francisco, California, United States · Recruited to lead global marketing and the rebrand of Dovetail from a SaaS research repository to an AI-native customer intelligence platform for enterprise and mid-market. Led the end-to-end repositioning and integrated launch across brand, website, product marketing, and customer communications. Owned the pipeline generation engine supporting six-figure ($100K+) enterprise deal cycles, working with sales on campaigns, messaging, and qualification. Built the customer marketing and community motion, including the company's first Customer Advisory Board and a flagship industry event with nearly 1,000 attendees. ### Cohort 12 Founder & GTM Advisor, Inception Studio (2024-07 – present) San Francisco Bay Area · Inception Studio is a non-profit AI accelerator built for the most experienced world-class entrepreneurs and builders at the earliest stages of starting their next AI company. ### GTM Advisor, Matchwise AI (2024-05 – 2025-05) San Francisco, California, United States ### Member & GTM Advisor, AI Link (2024-03 – present) San Francisco, California, United States · AI Link is a private, invitation-only community for entrepreneurs and technologists working to build great AI companies together. ### Co-Founder & Chief Growth Officer, Randevu, PBC. (2023-01 – 2024-03) San Francisco, California, United States · Founded Randevu, an AI-powered B2B SaaS platform for personalized networking and AI community engagement. Graduated from the Blue Startups program with a pipeline of 100+ organizations, 8 pilots, and angel funding. ### Chief Marketing Officer and GM of USA, Unbabel, Inc. (2020-04 – 2023-01) San Francisco Bay Area · Built U.S. operations and created the Language Operations category, which Gartner recognized. Introduced ABM and inbound programs, grew marketing contribution from 0 to 55%, built revenue operations, and managed a global team. ### Chief Marketing Officer and GM of West Coast Operations, Vibes, Inc. (2017-02 – 2020-04) San Francisco, California · Shifted the company toward a SaaS model and refreshed the brand and website. Created the product marketing function and grew pipeline contribution from 5% to 50% in 10 months. Grew revenue from $25M to $60M. ### Vice President, Marketing, Sparkcentral by Hootsuite (2014-06 – 2017-01) San Francisco Bay Area ### Vice President of Global Marketing & Communications, Kony, Inc. (2009-07 – 2014-06) San Mateo, CA · Oversees and manages Global Marketing Strategy, Communications and Operations - Lead Generation & Business Development - Field & Events Marketing - Corporate Communications - Web and creative services - Brand - PR and AR - Social Media - MarCom and product marketing - Sales Opps and enablement Acquired by Tenemos. ### Sr. Global Marketing Manager, Dexterra (2008-01 – 2009-05) Acquired by Antenna Software. ### Manager, Public Relations, Vontu, Inc., now a part of Symantec (2007-01 – 2007-12) Acquired by Symantec. ## Education ### MBA in Marketing and Strategic Management, UCLA Anderson School of Management ### B.S. in Marketing and International Business, San Francisco State University, Lam Family College of Business ### Lowell High School ## Projects ### Early Access to Randevu I’m excited to announce that we’ve launched our Early Access for Randevu (https://igg.me/at/randevu), a mindful way to use technology to create a future where everyone feels they belong. Randevu removes the high friction often introduced by technology that keeps us “too busy” or too distracted to meet in real life. Our mission is to create cultures of belonging using software that makes it easy for individuals, groups, community builders, and businesses to bring people together in meaningful ways. ## Skills Presentation Skills, Go-to-Market Strategy, Direct Sales, Strategic Communications, Start-up Ventures, New Product Release, Venture Capital, Google Ads, Annual Planning, Start-up Leadership, Strategic Marketing Management, Product Development, Machine Learning, Product Service, Business Process Improvement, Edtech, Budget Management, Retention Strategies, Resource Management, Creative Strategy, Marketing Qualified Lead (MQL), Analytical Skills, Earned Media, Customer Insight, Business Insights, On Deadline, Marketing Leadership, Brand Awareness, Regulatory Standards, Coaching, Driving Results, Business Relationship Management, Metrics Driven, Critical Thinking, Data-driven Decision Making, Customer Acquisition, Compensation, Atlassian Suite, Content Creation, Negotiation, Market Planning, Business Strategy, Business-to-Business (B2B), Building Connections, Mindfulness, Corporate Social Responsibility, Community Engagement, Community Building, Demand generation, ABM, Pipeline generation, Revenue operations, Marketing planning, Product marketing, Positioning, Messaging, Category creation, Sales enablement, Launches, Content marketing, Social media, Customer advocacy, General management, Team building, Cross-functional leadership, AI adoption, Change management ## AI Fluency - **Claude** (https://claude.ai) - **ChatGPT** (https://chatgpt.com) - **Gemini** (https://gemini.google.com) - **Hermes** - **Canva** (https://canva.com) --- Source: https://saywise.com/member6879 (last modified 2026-10-09T16:46:25.578Z)