# Daniel C.

**Sr. Director of Business Intelligence** — Los Angeles, CA, United States

> BI and data strategy leader with 17+ years in analytics and 9+ years building BI teams in ad-tech and media. Known for post-acquisition data integration, platform consolidation, and governed self-service analytics.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/chondaniel

## Experience

### Sr. Director of Business Intelligence, Infillion (2022-03 – 2024-05)
Los Angeles, CA · Built and staffed the BI team and set up an SLA-based intake model for stakeholder demand. Automated a multi-department invoicing process, cutting turnaround from three weeks to one day. Launched an enterprise self-service BI platform with governed definitions and access controls, reducing manual reporting workload by about 70%.

### Director of Business Intelligence, true[X] media (2016-11 – 2022-03)
West Los Angeles · Helped establish the BI function with the CTO and Product leadership, defining the data strategy and measurement framework for a growing ad-tech organization. Launched a real-time Tableau reporting environment used by 155 employees, replacing about 20 recurring reports. Redesigned ad-production workflows, raising throughput tenfold from five to 50 ads per minute.

### Ad Operations and Reporting Analyst, SocialVibe Inc. (2008-11 – 2016-11)
Los Angeles, CA · Managed delivery for more than 500 ad campaigns. Cut operating costs 5% year over year through publisher optimization and fewer bot-driven make-goods. Defined engagement KPIs for campaign performance and publisher traffic quality.

## Education

### Bachelor of Arts - BA in Philosophy, UCLA (2006-06)

## Skills

Artificial Intelligence (AI), Data Strategies, Data Governance, Business Intelligence (BI), SQL, Tableau, Agentic AI Development, Amazon Web Services (AWS), Google BigQuery, Data Visualization, Reporting & Analysis, Operational Efficiency, Business Strategy, Project Management, Key Performance Indicators, Critical Thinking, Attention to Detail, Analytics, Business Analysis, Root Cause Analysis, Social Media Marketing, Online Advertising, Amazon Athena, Cross-functional Collaborations, Start-ups, Campaign Management, Internet Research, Advertising, Social Media, Charities, redshift, Data Analysis, Business Requirements, PostgreSQL, Microsoft Office, Microsoft Excel, mysql, Blockchain, Amazon Redshift, Start-up Operations, User Behavior, DoubleClick, Viewability, brand safety, IVT, user behavior analytics, data reconciliation, StarRocks, Trino, Google Cloud, Python, Airflow, Cloud Composer, Databricks, Salesforce, NetSuite, Jira, Confluence, CM360, Flashtalking, Innovid, DoubleVerify, IAS, MediaMath, Claude Code, Gemini, GitHub, MCP, Salesforce Certified Tableau Data Analyst

## Credentials

- **Salesforce Certified Tableau Data Analyst** — Salesforce

## AI Fluency

- **Claude** — My go-to coding agent. (https://claude.ai)
- **Hermes** — My agentic assistant.
- **Perplexity** — My search and research agent. (https://perplexity.ai)
- **Claude Code** (https://claude.com)
- **Gemini** — My everyday coding agent for simple applications and troubleshooting. (https://gemini.google.com)

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Source: https://saywise.com/member6682 (last modified 2026-10-10T04:05:53.659Z)