# Ariana Harjani

**Media and Event Freelancer** — New York, USA

> Event production and branding professional with expertise in luxury activations, PR, and media strategy. Currently building Flow&Friends' event portfolio while managing brand partnerships for high-impact experiences.

Career Archetype: **All-Terrain Navigator** (HB-DG) — One of the first All-Terrain Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/arianaharjani

## Experience

### Media and Event Freelancer, Flow&Friends (2025-09 – present)
Hong Kong, SAR / New York, USA · Own end-to-end production for 10+ monthly brand activations with luxury partners including Fortnum & Mason, Soho House, and Lululemon. Direct swag and gifting strategy from sourcing through fulfillment. Scaled Instagram from 0 to 6,000+ followers in under a year using Excel-based performance tracking to inform programming decisions.

### Branding and PR Intern, OC Consulting (2025-06 – 2025-08)
New York, USA · Led market-expansion strategy for fine jewelry brand Peracas and closed a retail partnership with Scorpios Bodrum through cold outreach. Secured celebrity product placement for Sauer at the We Were Liars global premiere, managing vendor and stylist relationships to deliver earned media coverage.

### PR and Communications Intern, Proenza Schouler (2025-02 – 2025-05)
New York, USA · Owned logistics and inventory for 100–200 runway and press samples using Launchmetrics, coordinating traffic across 10–20 vendor, editor, and stylist relationships. Built weekly Excel-based media-coverage reporting using formulas and pivot tables to quantify placement volume and trends across Vogue, WWD, and 15+ outlets.

### Brand and VIP Events Intern, Slate PR LLC (2024-09 – 2024-12)
New York, USA · Owned end-to-end delivery of 50+ high-profile events over four months, including Glamour Women of the Year, WWD Honors, and the Tony Awards. Directed vendor and production partnerships with broadcast teams, coordinating shot lists, lighting, and scripting. Pitched journalists via Muck Rack and built Excel reporting on print, broadcast, radio, and social performance.

### Media Coordinator Intern, Bellani's Ltd (2024-06 – 2024-08)
Hong Kong, SAR · Represented Bellani's at 3 major textile and garment trade fairs, staffing booths and generating leads through buyer engagement. Gained exposure to supplier and client negotiations covering pricing, MOQs, and lead times. Built the brand's Instagram and TikTok presence from scratch, turning trade show attendance into ongoing content.

## Education

### Dual Degree: Bachelor of Fine Arts in Art History, Communications and PR & Bachelor of Arts in Culture and Media, Screen Studies, Parsons School of Design & Eugene Lang College, The New School (2022-08 – 2026-05)
GPA: 3.9

## Skills

Event Production, Event Logistics, Trade Show Management, Activation Management, On-Site Execution, Vendor Management, Budget Ownership, Guest Experience, Sponsorship Coordination, Swag Management, Registration Management, Speaker Coordination, Excel, Pivot Tables, Media Coverage Analysis, KPI Tracking, Performance Tracking, Data Reporting, Trend Analysis, Brand Strategy, Media Relations, Press Relations, Social Media Strategy, Editorial Coverage, Launchmetrics, Muck Rack, Mailchimp, Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, WGSN, Stylus, English, Mandarin, Spanish

---
Source: https://saywise.com/member6139 (last modified 2026-10-06T00:15:39.946Z)