# Jason Martin

**Growth Marketing Leader** — Austin, TX, United States

> Growth leader and former founder with experience scaling venture-backed fintech startups from early stage through rapid growth. I've spent most of my career joining startups early, figuring out how to grow them and launching new products. I joined Branch as employee #5 and helped launch and scale Instant Pay from 0 to 1M+ users. Most recently I was one of the first employees at Abode Money, where I built the growth function from scratch, owned growth targets and helped drive double-digit month-over-month growth during key scaling periods.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/jasonkylemartin

## Experience

### VP of Growth, Abode Money (2024-05 – 2026-08)
Austin, Texas, United States · One of the first employees at Abode Money, a fintech platform for homeowners. Built the growth function from scratch. Owned growth targets across acquisition, lifecycle and GTM, helping drive double-digit month-over-month growth during key scaling periods. Worked on pricing, positioning, which markets to enter and launching new products. Built and led a growth function across paid, lifecycle and creative.

### Co-Founder & Head of Growth, NextGem (2021-03 – 2024-04)
Led the company across strategy, product, growth and fundraising for NextGem, an AI-driven marketplace and social platform for high-end trading card collectors.

### Director of Growth Marketing, Otis (2020-08 – 2021-03)
Led growth for an alternative investing platform across acquisition, lifecycle and referrals. Built new acquisition channels and worked closely with product on activation, engagement and new product launches. Otis was later acquired by Public.com.

### Director of Growth Marketing, Branch (2017-03 – 2020-08)
Minneapolis, Minnesota · Employee #5 at Branch, a fintech startup building banking and financial products for working Americans. Helped develop and launch Instant Pay from 0 to 1M+ users. Led growth across acquisition, lifecycle and activation. Later managed a 12-person consumer growth and enterprise marketing team.

### Growth Marketing, Leadpages (2014-06 – 2017-03)
Greater Minneapolis-St. Paul Area · Built acquisition, lifecycle and marketing automation programs for a fast-growing SaaS platform. Ran lifecycle across hundreds of thousands of subscribers and customers.

### Product Manager, Growth, INVESTyR (2012-07 – 2014-06)
Greater Minneapolis-St. Paul Area · Growth and GTM for an early-stage investment platform.

## Education

### Bachelor’s Degree in Entrepreneurship/Entrepreneurial Studies, University of North Dakota
Activities and societies: Sigma Nu Fraternity

## Skills

Startups, Growth Marketing, Consumer Marketing, Customer Acquisition, Team Leadership, Lifecycle marketing, Paid Social Media Advertising, Growth, Early-Stage Startups, Demand Generation, Positioning (Marketing), B2B Marketing, B2C Marketing, Inbound Lead Generation, Monetization, Mobile Marketing, Marketplace, Content Strategy, Product Launch, Referral Marketing, Performance Marketing, Growth Strategies, Start-ups, Entrepreneurship, Digital Marketing, Growth Hacking, Marketing Automation, Product Marketing, Marketing, Marketing Strategy, Product Management, Leadership, Social Media, Business Development, Strategic Partnerships, Digital Strategy, Fundraising

## Credentials

- **Advanced Growth Strategy** — Reforge (issued 2020-02)

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Source: https://saywise.com/member6048 (last modified 2026-10-05T20:56:30.754Z)