{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Adam Sandler","label":"Marketing AI Transformation Lead","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/20d518c9-b757-4103-a720-efde91123f0a/linkedin-1791233879961.jpg","summary":"Marketing leader with 20+ years at Nestlé, Mondelez, American Express and Edelman who now designs and deploys production AI systems for healthcare, insurance and SaaS teams, combining business strategy with hands-on builds in Claude and Supabase.","location":{"city":"New York City, NY, United States"},"profiles":[{"network":"LinkedIn","username":"adamsandler","url":"https://linkedin.com/in/adamsandler"}]},"meta":{"canonical":"https://saywise.com/member5954","version":"v1.0.0","lastModified":"2026-10-05T21:28:49.742Z"},"x_saywise":{"handle":"member5954","pronouns":null,"availability":null,"oneLiner":"Marketing leader with 20+ years at Nestlé, Mondelez, American Express and Edelman who now designs and deploys production AI systems for healthcare, insurance and SaaS teams, combining business strategy with hands-on builds in Claude and Supabase.","profileUrl":"https://saywise.com/member5954","markdownUrl":"https://saywise.com/member5954/profile.md","pdfUrl":"https://saywise.com/member5954/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/695e5322af80","rarity":"One of the first Launchpad Navigators on Saywise"},"aiStack":[{"name":"Claude","description":"Daily driver for all things, including Claude Code and Cowork","url":"https://claude.ai","storyCount":0},{"name":"Codex","description":"Number 2 Platform for building and knowledge work","url":"https://developers.openai.com","storyCount":0},{"name":"Hermes","description":"Personal assistant and project manager","url":null,"storyCount":0},{"name":"Claude Code","description":"I create orchestration workflows for marketing in Claude Code","url":"https://claude.com","storyCount":0}]},"work":[{"name":"The Viable Edge (Sandler Digital Advisory LLC)","position":"Founder & AI Transformation Lead, Marketing & GTM","location":"New York City Metropolitan Area","url":"https://viableedge.com","startDate":"2024-12-01","summary":"Founded an AI implementation and transformation practice serving healthcare, insurance, SaaS, agency and professional-services clients. Deployed HIPAA-compliant Claude Enterprise workspaces, built data pipelines and automated workflows, and trained 100+ practitioners. Led all 6 Claude Code sessions at a two-day AI mastermind in Nashville and delivered programs to 145-person companies. Built The Viable Edge newsletter (1,100+ subscribers, 51% open rate) and YouTube channel (2,500+ subscribers)."},{"name":"Mondelēz International","position":"Global Insights and Analytics - eCommerce / Digital Shelf","location":"New York City Metropolitan Area","url":"https://mondelezinternational.com","startDate":"2023-12-01","endDate":"2024-11-01","summary":"Led selection and global rollout of Digital Shelf platform across 33 markets supporting 150+ retail customers. Managed vendor performance against SLAs, advised on omnichannel eCommerce strategy integrating retail media, and delivered market insights that shaped PIM enhancements."},{"name":"The Shelf Influencer Marketing Agency","position":"Director, Strategy (Contract)","location":"New York City Metropolitan Area","url":"https://theshelf.com","startDate":"2023-07-01","endDate":"2023-10-01","summary":"Built strategic frameworks for influencer activations for enterprise clients including Sam's Club and Campbell's, contributing to $1M+ in new business. Managed vendor relationships, platform integration and project milestones."},{"name":"Nestlé Health Science (fka The Bountiful Company / Nature's Bounty)","position":"Senior Director, Digital Activation","location":"Hoboken, NJ","startDate":"2020-12-01","endDate":"2022-05-01","summary":"Directed Amazon, DTC and owned-channel strategy for the full brand portfolio, increasing Amazon sales 66%. Led vendor RFPs and negotiations with eCommerce and technology partners, saving $6M. Implemented Digital Shelf and catalog management systems for product content across online and brick-and-mortar retailers."},{"name":"Nestlé Health Science (fka The Bountiful Company / Nature's Bounty)","position":"Director, Digital Marketing (eCommerce, Amazon.com)","location":"New York City Metropolitan Area","url":"https://nestlehealthscience.com","startDate":"2015-11-01","endDate":"2023-07-01","summary":"Led digital brand strategy across social, retail media and eCommerce for a 12-brand portfolio. Built and managed a 16-person digital marketing team, managed a $10M budget optimizing against CAC, LTV and ROAS targets. Managed eCommerce platform integrations including Salesforce Commerce Cloud to improve scalability."},{"name":"Edelman","position":"Vice President, Director of Community Management","location":"New York, NY","url":"https://edelman.com","startDate":"2014-07-01","endDate":"2015-11-01","summary":"Led digital and social strategy for Verizon and Samsung, including real-time activations and platform optimization. Hired, coached and managed a team of 5 social media managers."},{"name":"American Express","position":"Senior Manager, Digital Marketing","location":"New York, NY","url":"https://americanexpress.com","startDate":"2012-06-01","endDate":"2014-07-01","summary":"Managed engagement for OPEN Forum, a community of 200,000+ small business owners. Launched an influencer-driven content program with well-known entrepreneurs, lifting engagement 18% year over year. Ran OPEN's first Tweet Chat and other cross-channel events, generating millions of impressions. Partnered with engineering on feature development, testing and user experience."},{"name":"Loeb.nyc","position":"Associate Director of Marketing","location":"New York, NY","url":"https://loeb.nyc","startDate":"2011-06-01","endDate":"2012-05-01","summary":"Developed marketing partnerships generating $7M+ in annual revenue. Led retention and loyalty programs and integrated campaigns across digital, email, direct mail and phone."},{"name":"Efficiency 2.0","position":"Marketing Manager","location":"New York City Metropolitan Area","startDate":"2009-02-01","endDate":"2011-06-01","summary":"Efficiency 2.0 was acquired by C3 AI -Developed and activated marketing campaigns through social media, direct mail, and SEM. -Launched, managed, and grew social media communities."},{"name":"RealNetworks","position":"Community Director","location":"New York City Metropolitan Area","url":"https://realnetworks.com","startDate":"2007-05-01","endDate":"2007-12-01","summary":"- Managed online communities used by over 10,000 active daily members across global gaming and social hubs. - Managed community ambassador program."},{"name":"ESRB","position":"Manager, Ratings Submissions","location":"New York, NY","url":"https://esrb.org","startDate":"2005-10-01","endDate":"2007-05-01"},{"name":"J. Walter Thompson","position":"Associate Producer, Broadcast","location":"New York, NY","startDate":"2003-02-01","endDate":"2005-10-01"}],"education":[{"institution":"Fordham Gabelli School of Business","studyType":"MBA","startDate":"2007-09-01","endDate":"2009-06-01"},{"institution":"Franklin & Marshall College","studyType":"B.A., English Literature","startDate":"1997-09-01","endDate":"2001-06-01"}],"projects":[{"name":"The Viable Edge","description":"I built The Viable Edge because every marketing leader I talk to has the same problem... too many disconnected tools, no system that actually learns. It's an AI marketing system that runs on specialized agents orchestrated around your brand context. Content, SEO, email, analytics, campaign execution, all connected, all improving with every result. You own and operate everything."},{"name":"AI Citation Agent (Claude Code Build)","description":"I built an AI-powered citation agent using Claude Code that automates SEO citation research and analysis. This walkthrough covers the full build process, from architecture to working demo, showing how non-developers can use Claude Code to create practical AI tools for marketing."}],"skills":[{"name":"Claude Skills"},{"name":"Anthropic Claude"},{"name":"vibe marketing"},{"name":"Strategic Marketing Consultancy"},{"name":"Positioning (Marketing)"},{"name":"Analytical Skills"},{"name":"AI Strategy"},{"name":"Prompt Engineering"},{"name":"No-Code Development"},{"name":"AI Fluency & Adoption"},{"name":"Artificial Intelligence (AI)"},{"name":"agentic aI"},{"name":"Customer Success"},{"name":"DTC"},{"name":"E-Commerce"},{"name":"Brand Management"},{"name":"Brand Strategy"},{"name":"Brand Marketing"},{"name":"Social Media Content Creation"},{"name":"User Experience (UX)"},{"name":"digital shelf"},{"name":"Paid Social Media Advertising"},{"name":"Strategic Partnerships"},{"name":"People Management"},{"name":"Social Commerce"},{"name":"Team Leadership"},{"name":"Influencer Marketing"},{"name":"Demand Generation"},{"name":"Search Engine Optimization (SEO)"},{"name":"Multi-Channel Marketing"},{"name":"Content Marketing"},{"name":"Brand Awareness"},{"name":"Creative Strategy"},{"name":"Business Development"},{"name":"Content Strategy"},{"name":"Digital Engagement"},{"name":"Product Management"},{"name":"Product Marketing"},{"name":"New Business Development"},{"name":"Partnership Marketing"},{"name":"Integrated Marketing"},{"name":"Digital Strategy"},{"name":"Customer Engagement"},{"name":"Building Customer Loyalty"},{"name":"CRM"},{"name":"AI readiness assessments"},{"name":"AI transformation roadmaps"},{"name":"Agent systems"},{"name":"Skills systems"},{"name":"Claude Code"}],"certificates":[{"name":"Inbound","issuer":"HubSpot Academy"},{"name":"Make Foundation","date":"2025-09-01","issuer":"Make"},{"name":"Community Management for Enterprise Communities","date":"2012-10-01","issuer":"Lithium Technologies"}]}