# Dan Allard **Fractional CRO | Revenue Infrastructure Architect** — Boston, MA, United States > Fractional CRO with 20+ years building outbound programs and go-to-market strategy for B2B companies, driving $40M+ in revenue growth across SaaS and digital services. Today I help founder-led firms build a sales process that doesn't depend on the founder. Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise ## Links - LinkedIn: https://linkedin.com/in/danallard - DA Sales Consulting: http://www.dasalesconsulting.com/ ## Experience ### Co-Founder & CRO, Crawdad (2026-06 – present) Greater Boston · We help you give AI agents access without giving up control. ### Fractional CRO / Advisor (Partner Engagement), OUTBOUND SALES PRO (OSP) (2026-01 – present) Remote · Embedded as fractional CRO and advisor across active client accounts, building sales infrastructure and revenue playbooks from diagnostic through execution. Design and lead multi-workstream engagements combining sales engineering coaching, call-quality review, sales-process infrastructure, and pipeline systems for founder-led B2B companies. Partner on new-business pitches, extending the fractional CRO model to net-new client relationships. ### Strategic Advisor, IAM Health Cloud (2025-01 – 2025-01) Boston, Massachusetts, United States ### Revenue Architect (Consulting Engagement), Funsize (2023-04 – 2023-07) Greater Boston · Built a $500K+ pipeline within 60 days through targeted market expansion and multi-touch outbound motion. Designed prospecting email, phone, and social cadences that delivered consistent qualified meetings. ### Founder & Fractional CRO, DA SALES CONSULTING, INC. (2023-01 – present) Boston, Massachusetts, United States · Run a portfolio of concurrent fractional CRO and revenue infrastructure engagements for founder-led B2B agencies and SaaS companies ($500K–$20M revenue). Generated $1M+ in new revenue within 60 days for a digital agency client through rebuilt outbound systems and optimized sales playbooks. Built $1M+ qualified pipelines for multiple clients through systematic prospecting and sales-process documentation. ### Chief Revenue Officer (Contract), Metaspex (2022-12 – present) Greater Boston · Architected complete GTM strategy and market positioning for enterprise adoption of a SaaS backend development framework. Generated 250+ qualified demos through integrated outbound, content, and social outreach. Developed brand narratives and messaging that clarified technical value for C-suite stakeholders. ### Director of Business Development (Consulting Engagement), TrueVoice Growth Marketing™ (2022-09 – 2022-11) Greater Boston · Acquired 10 net new opportunities valued at $2.5M+ TCV during a 90-day engagement. Implemented coordinated outbound programs that improved lead volume and close rates across channels. ### Strategic Advisor, SuperEasy Video (2021-09 – 2022-11) ### Strategic Advisor, Earls Brand + Supply (2021-01 – present) ### Vice President Of Business Development, ADK GROUP, LLC (2019-11 – 2022-09) Greater Boston · Generated $5M+ in enterprise contracts with clients including Harvard Business School, MIT IDE, Chewy, Broadridge, and Measured. Maintained 95% client retention post-acquisition by aligning sales and delivery operations. Delivered executive-level discovery and solution proposals averaging $150K+ deal size. ### Strategic Advisor, OpenRounds (2019-08 – 2025-09) Greater Boston ### Advisor, IndieWhip: Obsessively Creative Advertising (2016-01 – 2020-01) Providence, Rhode Island Area · Business and Strategic Advisor to IndieWhip IndieWhip: Providence’s fastest growing boutique advertising agency. They believe the shortest distance between two people is through the emotional power of story. From brand strategy to content creation to advertising execution, they exist to make memorable and captivating stories real. Use video to increase leads. ### VP of Sales, Super Webomatic (2009-10 – 2011-10) Waltham, MA · One of the initial sales representatives researching verticals and markets to contact. Responsible for generating and evaluating leads. ### Vice President of Sales & Operations, Fresh Tilled Soil (Acquired) (2006-01 – 2019-12) Watertown, MA · Employee #3 at a UX strategy and design firm; scaled company from 3 people to 35 employees and $5M ARR over 13 years. Directed sales, marketing, and finance functions, positioned the company for strategic sale to ADK Group. Developed scalable CRM and sales systems enabling repeatable growth and operational efficiency. ### Sales Director, Double Eagle Golf (2004-03 – 2005-12) Double Eagle Golf provided the best granular organic fertilizer and liquid fertilizer packages available on the market at the time. As the Sales Director I lead the initial sales and marketing initiative as Double Eagle Golf entered the market in the New England area. I educated and introduced the product line of granular Perdue chicken fertilizer to and new organic liquid fertilizers to golf course superintendents and buying agents. Was able to drive sales to over $100K in first 18 months before division closed. The goal was to help all golf courses become environmentally friendly. ## Education ### Winter Turf Program Certificate, University of Massachusetts (2005-01 – 2005-01) ### Associate's Degree, University of New Hampshire (2001-09 – 2003-06) ## Skills Growth Strategies, Business Relationship Management, Customer Acquisition, Sales Strategy, Deal Closure, Sales and Marketing, Lead Qualification, Sales Management, Start-up Leadership, Digital Strategy, Direct Sales, Business Development Support, Marketing Strategy, Customer Experience, New Business Development, Web Analytics, Web Strategy, SEO, User Experience, SEM, Wordpress, Entrepreneurship, Online Advertising, Information Architecture, Email Marketing, Web Design, Mobile Design, Software Design, User Interface Design, Strategic Planning, Business Development, User Interface, Mobile Devices, Branding & Identity, Online Marketing, Usability, Marketing, Start-ups, Strategy, Creative Direction, Business Strategy, Agile Methodologies, User Experience Design, Usability Testing, UX Research, User-centered Design, Fractional CRO Leadership, Revenue Infrastructure Design, Trigger-Based Outbound Systems, Sales Playbook Development, Revenue Operations, CRM Architecture, HubSpot, Salesforce, Embedded Advisory, Sales Process Design, Prospecting, Account Management, Executive Sales ## Credentials - **Integrating Generative AI into Business Strategy** — LinkedIn (issued 2024-01) ## AI Fluency - **Claude** — My daily driver for sales playbooks, prospect research, and outreach (https://claude.ai) - **Perplexity** — My go-to for company and prospect research before outreach (https://perplexity.ai) - **Lovable** — Building quick prototypes to test ideas before investing in them (https://lovable.dev) - **Gamma** — Building client presentations and pitch decks fast (https://gamma.app) --- Source: https://saywise.com/member5832 (last modified 2026-10-05T21:27:49.695Z)