# Juan S.

**Founder & Product Architect** — London, United Kingdom

> Founder building AI-powered financial products for asset managers. 14+ years across enterprise AI, SaaS, and fintech with two ventures and a track record of closing enterprise deals without traditional sales teams.

Career Archetype: **Horizon Navigator** (RB-DG) — One of the first Horizon Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/juansalas23

## Experience

### Founder & Product Architect, alpha2 (2026-01 – present)
London, UK · Built and licensed a live sector-aware equity intelligence platform entirely solo, landing 2 asset managers holding $6.5Bn AUM who are using it to guide ~$50M in capital. Scaled to 40+ relationship managers through hands-on onboarding. Co-developed the scoring methodology with the anchor client's investment team, then productized their analytical framework into an auditable engine. Designed and built the production platform on Cloudflare Workers/D1 with 75 API endpoints, custom scoring logic across four dimensions (value, quality, momentum, catalyst), and diagnostic lenses for ROIC/EVA analysis and inflection detection. Shipped a second product—a research engine answering natural-language questions over 2000 SEC filings with citation integrity built in to prevent hallucinations.

### Co-Founder & CEO, Seedl AI (2022-05 – 2026-01)
Gran Londres · Built an LLM-powered financial analytics platform from zero to 30+ enterprise clients across UK/EU financial services. Designed and executed an integration-first partner programme with M&A consultancies and accountancy firms as distribution channels into investment banks, reducing CAC by 40%. Signed 30+ enterprise clients within one quarter of launch through partner-led distribution. Raised £400K seed from fintech investors including 3 unicorn founders. Architected end-to-end LLM solution using Qwen models, custom IFRS/GAAP ontologies, and LangGraph agentic pipelines achieving 80%+ KPI extraction accuracy on complex financial documents. Personally onboarded all enterprise accounts.

### Commercial Director, Senior Management Team, Reviti Life Insurance (2018-10 – 2022-04)
Londres y alrededores, Reino Unido · Founding commercial leader of a PMI-funded insurtech. Owned all strategic partnerships, ISV and channel alliances, international expansion, and GTM across EMEA and Asia. Executed a 3-year strategic partnership with Japan's largest private insurer projecting $48M annual turnover. Built integration-led distribution channels with UK's largest pharmacy and retail chains as ISV-adjacent reseller partners, growing turnover by 22%. Developed international expansion framework evaluating 62 markets with buy/build/partner analysis. Negotiated commercial contracts with reinsurance partners, reducing costs by 18%.

### Science & Innovation Manager, Global Strategy Team, Philip Morris International (2017-05 – 2018-10)
Lausanne, Switzerland / London, UK · Incubated a life insurance venture within a $35Bn corporation, securing £25M investment by building a comprehensive business case, market entry strategy, and partnership model. Built and closed Tier-1 product partnerships including Willis Towers Watson, Pacific Life Re, Scottish Friendly Assurance, and UnderwriteMe across product, legal, and commercial workstreams.

### MBA Summer Associate, Roniin (2016-07 – 2016-08)
Chicago y alrededores, Estados Unidos · VC Firm specialized in early stage investment and startup development.

### Business Development Manager, Identimax (2012-08 – 2015-12)
Argentina / USA · Negotiated OEM partnership with Motorola Solutions establishing a Mobile Solutions division generating $8M ARR, expanding across Chile, Ecuador, and Colombia. Won a National Drivers' Licence Law bid and deployed a SaaS solution across 800 government offices generating $12M ARR.

### Marketing & Commercial Analyst, Sushi Pop (2010-09 – 2012-08)

### Independent Advisor, MH (2009-11 – 2010-02)
Buenos Aires, Argentina

## Education

### Master of Business Administration (MBA) in Administración y gestión de empresas, general, INSEAD (2014-09 – 2016-06)
Class of 2016D

### Project Management in Gestión de proyectos, Universidad Torcuato di Tella (2013-01 – 2013-01)

### Bachelor's degree in Advertising, UCES (2005-09 – 2009-06)

### Bilingual Bachelor, Pilgrims' College (2000-01 – 2004-01)

## Skills

New Ventures, Business-to-Business (B2B), Strategy, Software as a Service (SaaS), Product Management, Product Development, New Business Development, Business Development, International Business, Financial Data Analytics, Artificial Intelligence (AI), Marketing Communications, Marketing Strategy, Sales Presentations, Project Planning, Team Leadership, Marketing, Microsoft Excel, Business Strategy, English, Español, Negotiation, Spanish, LLM Solution Architecture, Agentic Pipelines (LangGraph), Cloudflare Workers, Edge Systems, API & SDK Design, Financial Data Pipelines, Scoring Engines, Valuation Engines, Enterprise Sales, Licensing, Partnerships, ISV Ecosystems, Partner-Led Distribution, Deal Structuring, Product Building, Company Building, Fundraising, Design-Partner Development, International Expansion, French, Portuguese

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Source: https://saywise.com/member5586 (last modified 2026-10-05T19:44:03.947Z)