# Luis Gálvez **Founder & CEO** — San Francisco Bay Area > Product and innovation leader who helps teams see what they actually want and clear the path to get there. Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise ## Links - LinkedIn: https://linkedin.com/in/donthaveone - luisfgalvez.com: https://luisfgalvez.com ## Experience ### Founder & CEO, iOS and macOS Developer, Seedling, Inc. (2024-01 – present) San Francisco Bay Area · Building products at the intersection of human intent and AI capability. Developing a multimodal medium for human-AI interaction focused on solving the intention problem. ### Global Head of Digital Product & Innovation, IKEA (2021-01 – 2024-01) 39 countries · Ran all digital and innovation across IKEA stores in 39 countries, including apps, screens, kiosks, checkout, wayfinding and range exploration. Led products behind €3 billion in revenue and cost savings with double-digit NPS lift. Built the IKEA Experience Lab to compress prototyping timelines from 6-18 months to hours, unified in-store innovation across countries, and mentored four people into leadership roles. ### Partnerships & Innovation, New Ventures and Innovation, Target (2015-01 – 2021-01) Remote · Launched Target's in-store digital platform across 800+ stores with 6-19% sales increase. Maintained 99.96% uptime while managing device deployment and licensing with IT. Created a multi-billion dollar in-store ad platform strategy tested with Google. Unified fragmented store digital initiatives into a cohesive vision by building a full-size cardboard mock store for testing with real customers. ## Education ### B.S. Philosophy and Economics, UC Davis ## Projects ### IKEA Experience Lab In-store innovation and prototyping facility · Built a full mock store within an IKEA location to test and validate new store concepts. Unified all in-store innovation across countries through a single pipeline, allowing best ideas to move directly into product teams. The model scaled across IKEA's global innovation efforts. ### Target In-Store Digital Platform Unified iPad-based digital system for 800+ retail locations · Started with three crowdfunded products on iPads in a single store and scaled into a company-wide platform across 800+ locations. Eliminated fragmented screen implementations by establishing one digital vision across research, technology, operations and marketing. Built and tested core experience in a full-size cardboard mock store. ### Target Internet of Things Platform Partner platform and ecosystem for connected home products · Developed Target's IoT partnership framework and pipeline. Led conversations with major tech companies and managed a network of startup partners. Created the foundation for Target Open House, a retail community space and showroom for connected-home innovation. ### Target Open House Retail community space for connected-home products and startups · Co-founded a dedicated store and community space to showcase and test connected-home products. Gathered customer feedback and validated concepts that informed connected-home strategy across Target's nationwide store network. ## Skills Product Strategy, iOS Development, macOS Development, Digital Innovation, Retail Technology, In-Store Digital, IoT, Partnerships, User Research, Team Leadership, Device Management, Analytics, User Experience, Prototyping, Multimodal Design, AI/ML Integration, Spanish, English --- Source: https://saywise.com/member4695 (last modified 2026-10-05T20:51:03.598Z)