# Jean-Francois Thery

**Client Partner** — Singapore, Singapore

> I’ve always liked the bit before there’s a plan. A client can feel that something is changing: a new technology means a new shift in behaviour, platforms and communities. They know they need to respond; they just haven’t worked out how. My job is to get the right people in the room, find the real problem and help turn it into something real: a new service, a team, a partnership or a way to grow. Over 15+ years across APAC, that has meant building two agencies, creating new offers and growing client partnerships. Today, I lead Growth & Transformation for Publicis Groupe’s creative business across Southeast Asia. I’m fascinated by the point where something new stops being a novelty and starts changing everyday life.

Career Archetype: **Junction Navigator** (HE-DG) — One of the first Junction Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/jeanfrancoisthery

## Experience

### Client Partner, Growth & Transformation (SEA), Publicis Groupe Singapore (2025-06 – 2025-06)
Singapore · Leading the growth of our Creative Brands and Launching new capabilities across SEA 🚀 Publicis Play, Gaming, Web3 (Est 2022) 🚀 Publicis Chemistry, Social first practice (Est 2023) 🥉 Specialist & Content AOTY - SEA 2025 🥇Social AOTY - SEA 2024)

### Strategic Advisor, Speaker, Panelist, Host, Self-employed (2019-01 – present)
Singapore · I speak and advise at the intersection of culture, creativity and technology — from Social-first to AI and Web3 to gaming and new community ecosystems. Across Publicis clients and early-stage ventures, I guide teams on product-market fit, GTM pathways, channel partnerships and engagement models that turn innovation into results, not just noise.

### Strategic Advisor, Speaker, Panelist, Host, Unknown (2019-01 – present)
Singapore · I speak and advise at the intersection of culture, creativity and technology — from Social-first to AI and Web3 to gaming and new community ecosystems. Across Publicis clients and early-stage ventures, I guide teams on product-market fit, GTM pathways, channel partnerships and engagement models that turn innovation into results, not just noise.

### Managing Director, Singapore, UltraSuperNew K.K. (2016-04 – 2021-12)
Singapore · After building USN Singapore, I shifted into a group-level role to scale the whole business across Asia. I led our commercial, venture, and growth practice, built regional pipelines, and opened new conversations with global brands looking to break into new categories. Even in a pandemic year, we grew top-line revenue by 12% and launched three new divisions — Gaming, Sustainability Comms, and Crypto marketing, expanding USN’s footprint into the future of culture.

### Senior Digital Producer, Digital Arts Network Singapore (2015-09 – 2016-03)
Singapore · Back to school. Project managing the groupe's key clients and hustling creatives for work while studying at night for my MA

### Co-Founder | Head of Digital, Elementary Pte Ltd (2013-11 – 2015-09)
Singapore · Left the agency network to hustle full-time. Made many mistakes but learned a lot.

### Digital Project Manager, Tribal Worldwide (2013-07 – 2014-03)
Singapore

### Digital Project Manager, Cheil Singapore Pte Ltd (2012-07 – 2013-05)
Singapore

### Digital Project Executive, TEQUILA\ (2011-12 – 2012-07)
Singapore

### Digital Creative Lead, Big 3 Productions (2009-09 – 2011-12)
Singapore

## Education

### Master’s Degree in (M.A.) in Digital Media Management, Business transformation; Systems & Design Thinking, Hyper Island (2015-01 – 2016-01)
Embarking on a transformative journey to become adaptive, collaborative and creatively driven, empowered to go beyond conventional thinking and to build value-based solutions to the challenges of today’s ever changing digital landscape MA Thesis: Driving Business transformation and organisational change: Building Agility within teams

## Skills

Commercial Management, People Management, Leadership Development, Growth, Digital Media, Digital Strategy, Digital Marketing, Advertising, Social Media, Creative Strategy, Content Strategy, Integrated Marketing, Social Media Marketing, Project Management, Online Advertising, Marketing Strategy, Brand Management, Strategic Communications, Interactive Advertising, Strategy, Branding, Brand Development, Interactive Marketing, Concept Development, Brand Architecture, Business Transformation, Business Development, P&L Management, Business Strategy, Go-to-market Strategy, International Business Development, Gaming Industry, Leadership, Management, Team Leadership, Team management, Strategic Partnerships, Creative Direction, Communications Strategy, Marketing Communications, New Media, Brand Equity, Campaigns, Digital Business Development, Business Operations, General Management, Systems thinking, Commercial, Agency Development, Marketing

## Credentials

- **Independent agency of the year - Silver (Japan/Korea)** — CAMPAIGN ASIA-PACIFIC AGENCY OF THE YEAR AWARDS 2020 (issued 2020-11)
- **Encore Premier Leadership Development** — Publicis Groupe APAC (issued 2025-11)
- **Le Grande Studio** — Publicis Groupe APAC (issued 2024-06)
- **PSCMC - Singapore Certified Management Consultant** — SPRING Singapore (issued 2017-01)
- **Agile Expert Certificate of Proficiency** — SCRUM (issued 2016-01)

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Source: https://saywise.com/member4158 (last modified 2026-10-06T03:47:54.148Z)