# Sunny Ryu **Korea Growth & Marketing Leader** — Seoul, South Korea > 20+ years’ experience across Games, Sports, Entertainment and Technology Start with Why, Zero to One, Detail Oriented - Start with customer facing problem, initiate the big idea for solving the problem through culturally resonate go-to-market strategy & exellence for global IP-driven business growth. See & Watch the story: https://sunnyryux.github.io/ Career Archetype: **Launchpad Summiteer** (HS-DX) — One of the first Launchpad Summiteers on Saywise ## Links - LinkedIn: https://linkedin.com/in/sunny-ryu-94ba6843 ## Experience ### Head of Asia Football Partnership Activation, Electronic Arts (EA) (2019-04 – 2026-03) Gangnam-gu, Seoul, Korea · As 'Football Partnership' is one of crutial growth lever in EA Sports FC business, Identified a gap between EA SPORTS FC’s commitment to football authenticity and its ability to activate locally relevant leagues, clubs and players across Asia. Developed the regional football licensing and partnership activation strategy, established a dedicated function, and aligned global football partners with local and platform marketing priorities through a shared playbook during FC and real world football season planning. The programme delivered more than 70+ partner activations and massive fan engagements, as well as improving activation efficiency across Asia and MENA region ### Sr. FIFA Product & Asia Marketing Manager, Electronic Arts (EA) (2017-04 – 2022-05) Korea · Joined EA as its first Korea marketing hire for FIFA Online 4, where a successful transition from FIFA Online 3 depended on strengthen collaboration with publisher Nexon. Established a joint marketing framework connecting Nexon with EA’s studio, global brand and football partnerships and CFX teams, then extended the approach to Garena and Tencent across Asia. Led launch creative grounded in the game’s strengths and player insight, followed by a regional live-service communication approach that supported the franchise’s long-term growth. ### Marcomms Manager, Brand Marketing, King (2015-06 – 2017-03) Seoul · Joined as King’s first brand marketer in Korea to build local relevance for Candy Crush and other franchise mobile games. Broadened the approach beyond prevailing mobile games advertising, developing hyper-culturalized creative and fashion, beauty and lifestyle partnerships that brought the ‘Bite Size Entertainment’ positioning into prospective players’ lives. With the global data team, established a way to estimate the business contribution of TV and out-of-home activity and apply it to annual brand marketing investment. Contributed to the growth of a franchise that recorded over massive cumulative downloads and positioned as No.1 puzzle game in Korea. ### Cloud service/Product Marketing Manager, Polycode Inc. (2014-04 – 2015-05) Gyeonggi, South Korea · Joined a developer-led games technology start-up as it expanded its backend SaaS platform into mobile games. Worked with developers to turn technical capabilities into a clear customer proposition, define the mobile MVP’s target market and test its messaging with prospective clients. Supported early customer acquisition and product refinement before the technology was acquired by Webzen. ### eMarketing Lead/APJC Marketing, Cisco (2011-07 – 2013-11) Seoul · Moved in-house to connect APAC digital marketing more closely with sales and channel priorities. Developed CRM-led customer nurture and demand-generation programmes, improving how leads were managed across the customer journey and using data and media optimisation to strengthen conversion up to 77% from 30% and pipeline contribution ### Global Sr. Account Manager (Team Microsoft), Wunderman (2008-03 – 2011-07) Seoul, South Korea · Led the local delivery of integrated campaigns for global technology clients, including Microsoft product AAA launches, mega-audience convention event, coordinating strategy, creative, media and specialist agency partners. Expanded the scope of consulting work to additional clients, building experience in translating complex global product priorities into market-ready programmes. Clients - Microsoft, SAP, IBM, Cisco and other Korean IT companies ### Event Specialist, Coex (2006-05 – 2008-02) 서울 · Built a foundation in large-scale commercial events, managing sponsorship, marketing and delivery for exhibitions and conferences with corporate and public-sector partners. Contributed to Korea’s first Public Design Expo, work recognised by the Ministry of Culture, Sports and Tourism. ## Education ### Executive MBA in Business, Management, Marketing, and Related Support Services, Aalto University Executive Education and Professional Development (2022-03 – 2023-08) ### Master of Business Administration - MBA in International Design Business Management, Seoul School of Integrated Sciences & Technologies (aSSIST) (2022-03 – 2023-08) ### BA in International Relations, 신라대학교 (2000-01 – 2004-01) Graduated Thesis: “The New wave: 6ways talk to solve the matter of Nuclear weapon from North Korea” ## Projects ### Portfolio See what I’ve built, Imagine what’s next. · https://sunnyryux.github.io/ ## Skills Brand Strategy, Product Management, Brand Communication, Marketing Strategy Development, Event Marketing, Trade Show Planning, International Event Management, Marketing, Agency Relationship Management, B2B Marketing, Digital marketieng, Lean Startup, Minimum product value, tech marketing, Brand Marketing, Franchise Management, Game marketing, culturalization, Influential Communicator, go to market strategy, Asia strategy, Sports Marketing, Partner marketing, Go-to-Market Strategy, Team Building, Strategic Partnerships, Video Games, Information Technology, Football, Integrated Marketing, Creative Writing, Demand Generation, Social Media Marketing, Advertising, Lead Management, PowerPoint, Sony Vegas, CRM software, Copywriting, Call Center Development, Agency Coordination, Keynote, Photoshop, Windows Movie Maker, TOEIC, SEPT, SPSS, Salesforce.com, SQL, Excel Pivot ## Credentials - **EA Value Award - Team Work** — EA (issued 2022-12) - **EA Value Awards - Team Work** — Electronic Arts (issued 2021-04) - **EA Value Awards - Creativity** — Electronic Arts (issued 2019-10) - **Effie Award Bronze 2016** — Effie Award Korea (issued 2016-04) - **FY12 Korea Best Employee** — Cisco Systems Korea (issued 2012-08) - **Certificate Ministry of Culture, Sports and Tourism** — Ministry of Culture, Sports and Tourism (issued 2007-12) - **Google Adwords Mobile** — Google (issued 2016-09) - **Google Adwords Shopping** — Google (issued 2016-09) - **Google Mobile Analytics Certification** — Google (issued 2014-12) - **Google Adwords Video Advertising Certification** — Google (issued 2014-09) - **Google Analytics Individual Qualification(GAIQ)** — Google (issued 2014-08) - **Google Adwords Advanced Search and Display AD Certification** — Google (issued 2014-07) - **Social Media Specialist Certification** — Cisco (issued 2013-05) - **Raise Our Game: EA leadership program** — Mettacool ## AI Fluency - **Anthropic** (https://anthropic.com) - **OpenAI** (https://openai.com) --- Source: https://saywise.com/member3863 (last modified 2026-10-28T02:29:21.214Z)