{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Sunny Ryu","label":"Korea Growth & Marketing Leader","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/c6a1a6dc-f3ef-4112-93df-8da7b850b11b/linkedin-1793154059355.jpg","summary":"20+ years’ experience across Games, Sports, Entertainment and Technology Start with Why, Zero to One, Detail Oriented - Start with customer facing problem, initiate the big idea for solving the problem through culturally resonate go-to-market strategy & exellence for global IP-driven business growth. See & Watch the story: https://sunnyryux.github.io/","location":{"city":"Seoul, South Korea"},"profiles":[{"network":"LinkedIn","username":"sunny-ryu-94ba6843","url":"https://linkedin.com/in/sunny-ryu-94ba6843"}]},"meta":{"canonical":"https://saywise.com/member3863","version":"v1.0.0","lastModified":"2026-10-28T02:29:21.214Z"},"x_saywise":{"handle":"member3863","pronouns":null,"availability":null,"oneLiner":"20+ years’ experience across Games, Sports, Entertainment and Technology Start with Why, Zero to One, Detail Oriented - Start with customer facing problem, initiate the big idea for solving the problem through culturally resonate go-to-market strategy & exellence for global IP-driven business growth. See & Watch the story: https://sunnyryux.github.io/","profileUrl":"https://saywise.com/member3863","markdownUrl":"https://saywise.com/member3863/profile.md","pdfUrl":"https://saywise.com/member3863/resume.pdf","archetype":{"code":"HS-DX","name":"Launchpad Summiteer","url":"https://saywise.com/sca/115e846f0728","rarity":"One of the first Launchpad Summiteers on Saywise"},"aiStack":[{"name":"Anthropic","description":null,"url":"https://anthropic.com","storyCount":0}]},"work":[{"name":"Electronic Arts (EA)","position":"Head of Asia Football Partnership Activation","location":"Gangnam-gu, Seoul, Korea","startDate":"2019-04-01","endDate":"2026-03-01","summary":"As 'Football Partnership' is one of crutial growth lever in EA Sports FC business, Identified a gap between EA SPORTS FC’s commitment to football authenticity and its ability to activate locally relevant leagues, clubs and players across Asia. Developed the regional football licensing and partnership activation strategy, established a dedicated function, and aligned global football partners with local and platform marketing priorities through a shared playbook during FC and real world football season planning. The programme delivered more than 70+ partner activations and massive fan engagements, as well as improving activation efficiency across Asia and MENA region"},{"name":"Electronic Arts (EA)","position":"Sr. FIFA Product & Asia Marketing Manager","location":"Korea","startDate":"2017-04-01","endDate":"2022-05-01","summary":"Joined EA as its first Korea marketing hire for FIFA Online 4, where a successful transition from FIFA Online 3 depended on strengthen collaboration with publisher Nexon. Established a joint marketing framework connecting Nexon with EA’s studio, global brand and football partnerships and CFX teams, then extended the approach to Garena and Tencent across Asia. Led launch creative grounded in the game’s strengths and player insight, followed by a regional live-service communication approach that supported the franchise’s long-term growth."},{"name":"King","position":"Marcomms Manager, Brand Marketing","location":"Seoul","url":"https://king.com","startDate":"2015-06-01","endDate":"2017-03-01","summary":"Joined as King’s first brand marketer in Korea to build local relevance for Candy Crush and other franchise mobile games. Broadened the approach beyond prevailing mobile games advertising, developing hyper-culturalized creative and fashion, beauty and lifestyle partnerships that brought the ‘Bite Size Entertainment’ positioning into prospective players’ lives. With the global data team, established a way to estimate the business contribution of TV and out-of-home activity and apply it to annual brand marketing investment. Contributed to the growth of a franchise that recorded over massive cumulative downloads and positioned as No.1 puzzle game in Korea."},{"name":"Polycode Inc.","position":"Cloud service/Product Marketing Manager","location":"Gyeonggi, South Korea","url":"https://ipolycode.com","startDate":"2014-04-01","endDate":"2015-05-01","summary":"Joined a developer-led games technology start-up as it expanded its backend SaaS platform into mobile games. Worked with developers to turn technical capabilities into a clear customer proposition, define the mobile MVP’s target market and test its messaging with prospective clients. Supported early customer acquisition and product refinement before the technology was acquired by Webzen."},{"name":"Cisco","position":"eMarketing Lead/APJC Marketing","location":"Seoul","url":"https://cisco.com","startDate":"2011-07-01","endDate":"2013-11-01","summary":"Moved in-house to connect APAC digital marketing more closely with sales and channel priorities. Developed CRM-led customer nurture and demand-generation programmes, improving how leads were managed across the customer journey and using data and media optimisation to strengthen conversion up to 77% from 30% and pipeline contribution"},{"name":"Wunderman","position":"Global Sr. Account Manager (Team Microsoft)","location":"Seoul, South Korea","url":"https://wunderman.com","startDate":"2008-03-01","endDate":"2011-07-01","summary":"Led the local delivery of integrated campaigns for global technology clients, including Microsoft product AAA launches, mega-audience convention event, coordinating strategy, creative, media and specialist agency partners. Expanded the scope of consulting work to additional clients, building experience in translating complex global product priorities into market-ready programmes. Clients - Microsoft, SAP, IBM, Cisco and other Korean IT companies"},{"name":"Coex","position":"Event Specialist","location":"서울","url":"https://coextech.io","startDate":"2006-05-01","endDate":"2008-02-01","summary":"Built a foundation in large-scale commercial events, managing sponsorship, marketing and delivery for exhibitions and conferences with corporate and public-sector partners. Contributed to Korea’s first Public Design Expo, work recognised by the Ministry of Culture, Sports and Tourism."}],"education":[{"institution":"Aalto University Executive Education and Professional Development","studyType":"Executive MBA in Business, Management, Marketing, and Related Support Services","startDate":"2022-03-01","endDate":"2023-08-01"},{"institution":"Seoul School of Integrated Sciences & Technologies (aSSIST)","studyType":"Master of Business Administration - MBA in International Design Business Management","startDate":"2022-03-01","endDate":"2023-08-01"},{"institution":"신라대학교","studyType":"BA in International Relations","startDate":"2000-01-01","endDate":"2004-01-01"}],"projects":[{"name":"Portfolio","description":"See what I’ve built, Imagine what’s next.","url":"https://sunnyryux.github.io/"}],"skills":[{"name":"Brand Strategy"},{"name":"Product Management"},{"name":"Brand Communication"},{"name":"Marketing Strategy Development"},{"name":"Event Marketing"},{"name":"Trade Show Planning"},{"name":"International Event Management"},{"name":"Marketing"},{"name":"Agency Relationship Management"},{"name":"B2B Marketing"},{"name":"Digital marketieng"},{"name":"Lean Startup"},{"name":"Minimum product value"},{"name":"tech marketing"},{"name":"Brand Marketing"},{"name":"Franchise Management"},{"name":"Game marketing"},{"name":"culturalization"},{"name":"Influential Communicator"},{"name":"go to market strategy"},{"name":"Asia strategy"},{"name":"Sports Marketing"},{"name":"Partner marketing"},{"name":"Go-to-Market Strategy"},{"name":"Team Building"},{"name":"Strategic Partnerships"},{"name":"Video Games"},{"name":"Information Technology"},{"name":"Football"},{"name":"Integrated Marketing"},{"name":"Creative Writing"},{"name":"Demand Generation"},{"name":"Social Media Marketing"},{"name":"Advertising"},{"name":"Lead Management"},{"name":"PowerPoint"},{"name":"Sony Vegas"},{"name":"CRM software"},{"name":"Copywriting"},{"name":"Call Center Development"},{"name":"Agency Coordination"},{"name":"Keynote"},{"name":"Photoshop"},{"name":"Windows Movie Maker"},{"name":"TOEIC"},{"name":"SEPT"},{"name":"SPSS"},{"name":"Salesforce.com"},{"name":"SQL"},{"name":"Excel Pivot"}],"certificates":[{"name":"Google Adwords Mobile","date":"2016-09-01","issuer":"Google"},{"name":"Google Adwords Shopping","date":"2016-09-01","issuer":"Google"},{"name":"Google Mobile Analytics Certification","date":"2014-12-01","issuer":"Google"},{"name":"Google Adwords Video Advertising Certification","date":"2014-09-01","issuer":"Google"},{"name":"Google Analytics Individual Qualification(GAIQ)","date":"2014-08-01","issuer":"Google"},{"name":"Google Adwords Advanced Search and Display AD Certification","date":"2014-07-01","issuer":"Google"},{"name":"Social Media Specialist Certification","date":"2013-05-01","issuer":"Cisco"},{"name":"Raise Our Game: EA leadership program","issuer":"Mettacool"}],"awards":[{"title":"EA Value Award - Team Work","date":"2022-12-01","awarder":"EA","summary":"EA Sports FIFA World Cup 22 campaign with Son"},{"title":"EA Value Awards - Team Work","date":"2021-04-01","awarder":"Electronic Arts"},{"title":"EA Value Awards - Creativity","date":"2019-10-01","awarder":"Electronic Arts"},{"title":"Effie Award Bronze 2016","date":"2016-04-01","awarder":"Effie Award Korea","summary":"- Effie Award Bronze medal - 'David vs Goliath' category with Candy Crush Soda 360 campaign - Awarded what is new/emerging brand making influential against big brand, moving into new product/service field beyond their category and set of competitors - It's firstly awarded case in game industry/game brand in Korea"},{"title":"FY12 Korea Best Employee","date":"2012-08-01","awarder":"Cisco Systems Korea"},{"title":"Certificate Ministry of Culture, Sports and Tourism","date":"2007-12-01","awarder":"Ministry of Culture, Sports and Tourism"}]}