# Mabel Teo **Digital Product Lead** — San Francisco, CA > Product and UX professional with 5 years of experience leading digital initiatives across APAC and global markets, combining product strategy, cross-functional team leadership, and user research. Graduating next spring and seeking roles open to OPT candidates. Career Archetype: **Junction Navigator** (HE-DG) — One of the first Junction Navigators on Saywise ## Links - LinkedIn: https://linkedin.com/in/mabeltjm ## Experience ### R&D Digital Program Manager Intern, Baxter International Inc. (2026-06 – 2026-08) Round Lake, Illinois, United States · Launched a monthly Digital Product Play Day program that drew 60 attendees (95% of those invited) to the inaugural event, with growing demand from teams wanting to showcase and learn about each other's products. Led the IQE v3.2 Closure Review retrospective and planned the Spectrum Replayer Tool Revalidation, driving actionable recommendations and stakeholder cadences into the v3.3 release. ### Digital Consultant, Technology Consulting, Ernst & Young Advisory (2020-08 – 2025-07) Singapore · Drove a 6-month pilot of a global trade-in-for-credits program for a top Korean electronics company, defining MVP scope and launching across 3 regions. Built and executed the roadmap for a $1.5M Singapore government digital platform, improving citizen engagement by 45% and streamlining workflows through iterative releases. Collaborated with UX researchers and data analysts to increase engagement by 30% and reduce bounce rate by 10%, while overseeing UAT for 70+ widgets and improving release quality by 70%. ### Digital Content & UX Associate, Ernst & Young Advisory (2020-08 – 2022-09) Singapore · Partnered with design and engineering teams to enhance CMS usability and drive user-centric improvements for enterprise websites. Conducted training sessions for 20+ clients, improving their platform proficiency and autonomy by 30%. Led content migration and QA efforts for 3 major website revamps with zero downtime. ### Internet Marketing Executive, Varidus (2019-06 – 2019-08) Singapore · • Content management for existing website on GoDaddy • Learnt new technologies for migrating site to Wordpress • Evaluated site improvements ### Summer Digital Product Analyst (Wealth Management), Maybank (2019-06 – 2019-08) Singapore · Conducted user and market research to guide new digital wealth product concepts. Contributed to product positioning and campaign strategy for online wealth tools and dashboards. ### Business Development Executive, SIM Investment & Networking Club (INC) (2018-08 – 2019-02) • Designed and revamped the official website for the club @ sim-inc.org • Marketing the club’s activities to our student body and beyond • Developing business ties with established financial institutions • Establish and maintain mutually beneficial relationships with stakeholders ### Marketing Coordinator, Paneco.com Singapore (2018-06 – 2018-09) • Co-ordinated with logistics to ensure fast and accurate information that impacts delivery of service to customers • Worked on social media campaign management • Created new relevant marketing content to help attract and lock-in new customers (i.e. coding emails) • Researched on the competitive landscape for the company • Researched on variety of ways to market the company out • Updated database on the backend of the website • Worked on SEO building for the company • Performed general administrative duties ### Property Officer, Knight Frank Singapore (2017-05 – 2017-08) • Assist Manager in handling and maintaining the vacant units so as to prepare them in a ready state to be rented out, also creating management reports to update headquarters of the status quo at site • Perform general administrative duties ### Administrative Assistant, Knight Frank Singapore (2017-02 – 2017-04) • Assist Manager in handling and maintaining proper records of enquiries or complaints received by clients, petty cash management and creating reports for recommendation of work for payment. • Establish and maintain proper filing system to ensure smooth documentation and administration of the estate. • Maintain inventory of office stationery and equipment maintenance record and perform general administrative duties. • Customer service ## Education ### Master's Degree in Information Management & Systems, University of California, Berkeley (2025-08 – 2027-06) Focus: Product Management & Human Computer Interaction ### User Experience Design Flex Immersive, General Assembly (2021-09 – 2022-03) ### Bachelor of Science in Computing and Infomation Systems, University of London (2017-09 – 2020-06) First Class Honours ## Projects ### Spotify Discover Mode Conversational music discovery feature concept · Designed a conversational music discovery feature for Spotify using competitive analysis and persona-based user research to address gaps in mood-based recommendations. Built and tested low and high-fidelity prototypes across 4 usability tasks, iterating on features based on user feedback. ### General Assembly Projects Brand identity redesign and government website UX overhaul · Revamped the brand identity and website for a Malaysian social enterprise through user research and iterative design. Redesigned the user experience for a national immigration agency's website, resulting in measurable efficiency gains and significantly faster task completion. ## Skills Jira, Confluence, Sitefinity, Agile Methodologies, Content Management Systems (CMS), Proposal Writing, Client management, User Experience Design (UED), User Experience (UX), Business Development, Search Engine Optimization (SEO), Social Media, Administrative Assistance, Market Research, Business Analysis, Graphic Design, Web Development, Web Design, Wireframing, Content Management, Online Marketing, User Interface Design, Administration, WordPress, Java, Adobe Photoshop, Microsoft Office, Microsoft Excel, MySQL, Cascading Style Sheets (CSS), React Native, React.js, SQL, JavaScript, Figma (Software), Adobe XD, Customer Service, Presentations, Cantonese, Chinese, English, Presentation Design, Sitecore, UX Research, Product Strategy, Roadmapping, Feature Prioritization, Stakeholder Alignment, A/B Testing, Data-Driven Decision Making, Product Requirements Documentation, Cross-functional Coordination, Agile Product Management, User Research, Rapid Prototyping, Usability Testing, Design Thinking, Journey Mapping, HTML/CSS, Python, Google Analytics, Microsoft Project, Tableau, R, Professional Scrum Master, Mandarin, Korean ## Credentials - **Professional Scrum Master I (PSM I)** — Scrum.org (issued 2022-05) - **Social Media** — HubSpot Academy --- Source: https://saywise.com/member2766 (last modified 2026-10-05T23:28:30.335Z)