# Andy Bissonette

**Director of Marketing** — Detroit, MI, United States

> Marketing executive who builds brands and demand generation systems that drive measurable revenue growth, with expertise in rebrands, sales enablement, and post-acquisition integration.

Career Archetype: **All-Terrain Summiteer** (HB-DX) — One of the first All-Terrain Summiteers on Saywise

## Links

- LinkedIn: https://linkedin.com/in/andybissonette

## Experience

### Director of Marketing, Glover U (2025-09 – 2026-08)
Birmingham, MI · Shifted company positioning from events-led to coaching-led, adding $1.4M in incremental coaching ARR and growing the 1:1 coaching base from 245 to 359 clients. Set attendance records for flagship Summit and leadership events, increasing registrations by 16% and attendance by 48%. Built AI-assisted workflows in HubSpot and GA4 that reduced production-to-launch time by 40%, and improved registration-to-close conversion from 4% to 13%.

### Marketing Advisor & Consultant, Momentiim (2024-11 – 2025-09)
Remote · Advised five growth-stage companies on GTM, positioning, brand frameworks, and content strategy, with two clients achieving 110% and 55% revenue growth within six months. Improved lead-management operations in HubSpot and Salesforce, reducing time to first touch by 30% and increasing email click-through rates by 28%.

### Senior Director of Marketing (Nexcess & Liquid Web), Nexcess (2022-06 – 2024-10)
Remote · Led GTM and product marketing for three product lines launched through partnerships, generating $2.1M in incremental annual revenue and expanding addressable market by 25%. Improved lead conversion by 40% through repositioned messaging and audience-focused GTM strategy. Turned organic content and social channels into revenue drivers, increasing organic digital MRR by 219%.

### Senior Director of Marketing, Liquid Web / Nexcess (2022-06 – 2024-10)
Remote · Led marketing for Liquid Web and Nexcess, managing a 9-person team and $3.8M budget. Rebranded and consolidated both brands into a single market position, increasing brand lift by 34%. Grew organic digital ARR from $4.1M to $5.4M, increased inbound MQLs by 180%, and reduced marketing CAC by 22%. Built formal sales enablement program that lifted close rates from 18% to 26%.

### Director of Marketing and Communications, Michigan Humane (2018-12 – 2022-06)
Bingham Farms, MI · Led digital transformation, establishing digital as the top fundraising channel. Grew website traffic 56%, social media donations 127%, and email subscribers 33%.

### Principal & Head of Marketing, The MKTG Co. (2013-01 – 2017-01)
Detroit, MI · Built and led a 16-person agency team serving 20+ client brands across technology, professional services, healthcare, financial services, ecommerce, retail, and logistics. Led SEO, paid search, social, and digital strategy with clients averaging 3x first-year revenue growth and 85% achieving sustained profitability.

### Digital Marketing Manager, eNiche Solutions (2012-01 – 2013-01)
Los Angeles · Managed SEO and PPC across 12+ client companies, driving 40% increase in organic traffic through technical SEO and content architecture optimization.

### Commercial Producer, GTM Pictures (2010-12 – 2011-12)
Los Angeles, CA · Wrote and produced national advertising campaigns for Zynga, Klondike, and Florida Orange Juice, developing concepts and translating client ideas into scripts while managing crews, budgets, and talent.

## Education

### Telecommunications and Film, Eastern Michigan University

## Skills

Customer Insight, Digital Marketing, Enterprise Marketing, B2B Marketing, Growth Marketing, Marketing Leadership, Marketing Strategy, Demand Generation, Post-Merger Integration (PMI), Go-to-Market Strategy, P&L Management, Brand Repositioning, Marketing Operations, Creative Direction, Rebranding, Entrepreneurship, Strategic Communications, Digital Transformation, Revenue Generation, Marketing Automation, Brand Strategy, Positioning, Product Marketing, Sales Enablement, SEO, GEO, AEO, Customer Segmentation, CAC/LTV Analysis, MarTech, AI Integration, HubSpot, Salesforce, GA4, Team Leadership, Content Strategy, Analytics, Attribution

## Credentials

- **HubSpot**

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Source: https://saywise.com/member2186 (last modified 2026-10-05T22:03:00.612Z)