{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Andy Bissonette","label":"Director of Marketing","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/f92d43d4-5f6a-4b39-a89d-b0eaefff03ee/linkedin-1791237709981.png","summary":"Marketing executive who builds brands and demand generation systems that drive measurable revenue growth, with expertise in rebrands, sales enablement, and post-acquisition integration.","location":{"city":"Detroit, MI, United States"},"profiles":[{"network":"LinkedIn","username":"andybissonette","url":"https://linkedin.com/in/andybissonette"}]},"meta":{"canonical":"https://saywise.com/member2186","version":"v1.0.0","lastModified":"2026-10-05T22:03:00.612Z"},"x_saywise":{"handle":"member2186","pronouns":null,"availability":null,"oneLiner":"Marketing executive who builds brands and demand generation systems that drive measurable revenue growth, with expertise in rebrands, sales enablement, and post-acquisition integration.","profileUrl":"https://saywise.com/member2186","markdownUrl":"https://saywise.com/member2186/profile.md","pdfUrl":"https://saywise.com/member2186/resume.pdf","archetype":{"code":"HB-DX","name":"All-Terrain Summiteer","url":"https://saywise.com/sca/70c155395480","rarity":"One of the first All-Terrain Summiteers on Saywise"}},"work":[{"name":"Glover U","position":"Director of Marketing","location":"Birmingham, MI","url":"https://gloveru.com","startDate":"2025-09-01","endDate":"2026-08-01","summary":"Shifted company positioning from events-led to coaching-led, adding $1.4M in incremental coaching ARR and growing the 1:1 coaching base from 245 to 359 clients. Set attendance records for flagship Summit and leadership events, increasing registrations by 16% and attendance by 48%. Built AI-assisted workflows in HubSpot and GA4 that reduced production-to-launch time by 40%, and improved registration-to-close conversion from 4% to 13%."},{"name":"Momentiim","position":"Marketing Advisor & Consultant","location":"Remote","url":"https://momentiim.io","startDate":"2024-11-01","endDate":"2025-09-01","summary":"Advised five growth-stage companies on GTM, positioning, brand frameworks, and content strategy, with two clients achieving 110% and 55% revenue growth within six months. Improved lead-management operations in HubSpot and Salesforce, reducing time to first touch by 30% and increasing email click-through rates by 28%."},{"name":"Nexcess","position":"Senior Director of Marketing (Nexcess & Liquid Web)","location":"Remote","url":"https://nexcess.com","startDate":"2022-06-01","endDate":"2024-10-01","summary":"Led GTM and product marketing for three product lines launched through partnerships, generating $2.1M in incremental annual revenue and expanding addressable market by 25%. Improved lead conversion by 40% through repositioned messaging and audience-focused GTM strategy. Turned organic content and social channels into revenue drivers, increasing organic digital MRR by 219%."},{"name":"Liquid Web / Nexcess","position":"Senior Director of Marketing","location":"Remote","startDate":"2022-06-01","endDate":"2024-10-01","summary":"Led marketing for Liquid Web and Nexcess, managing a 9-person team and $3.8M budget. Rebranded and consolidated both brands into a single market position, increasing brand lift by 34%. Grew organic digital ARR from $4.1M to $5.4M, increased inbound MQLs by 180%, and reduced marketing CAC by 22%. Built formal sales enablement program that lifted close rates from 18% to 26%."},{"name":"Michigan Humane","position":"Director of Marketing and Communications","location":"Bingham Farms, MI","url":"https://michiganhumane.org","startDate":"2018-12-01","endDate":"2022-06-01","summary":"Led digital transformation, establishing digital as the top fundraising channel. Grew website traffic 56%, social media donations 127%, and email subscribers 33%."},{"name":"The MKTG Co.","position":"Principal & Head of Marketing","location":"Detroit, MI","url":"https://themktgco.com","startDate":"2013-01-01","endDate":"2017-01-01","summary":"Built and led a 16-person agency team serving 20+ client brands across technology, professional services, healthcare, financial services, ecommerce, retail, and logistics. Led SEO, paid search, social, and digital strategy with clients averaging 3x first-year revenue growth and 85% achieving sustained profitability."},{"name":"eNiche Solutions","position":"Digital Marketing Manager","location":"Los Angeles","url":"https://enichesolutions.com","startDate":"2012-01-01","endDate":"2013-01-01","summary":"Managed SEO and PPC across 12+ client companies, driving 40% increase in organic traffic through technical SEO and content architecture optimization."},{"name":"GTM Pictures","position":"Commercial Producer","location":"Los Angeles, CA","startDate":"2010-12-01","endDate":"2011-12-01","summary":"Wrote and produced national advertising campaigns for Zynga, Klondike, and Florida Orange Juice, developing concepts and translating client ideas into scripts while managing crews, budgets, and talent."}],"education":[{"institution":"Eastern Michigan University","studyType":"Telecommunications and Film"}],"skills":[{"name":"Customer Insight"},{"name":"Digital Marketing"},{"name":"Enterprise Marketing"},{"name":"B2B Marketing"},{"name":"Growth Marketing"},{"name":"Marketing Leadership"},{"name":"Marketing Strategy"},{"name":"Demand Generation"},{"name":"Post-Merger Integration (PMI)"},{"name":"Go-to-Market Strategy"},{"name":"P&L Management"},{"name":"Brand Repositioning"},{"name":"Marketing Operations"},{"name":"Creative Direction"},{"name":"Rebranding"},{"name":"Entrepreneurship"},{"name":"Strategic Communications"},{"name":"Digital Transformation"},{"name":"Revenue Generation"},{"name":"Marketing Automation"},{"name":"Brand Strategy"},{"name":"Positioning"},{"name":"Product Marketing"},{"name":"Sales Enablement"},{"name":"SEO"},{"name":"GEO"},{"name":"AEO"},{"name":"Customer Segmentation"},{"name":"CAC/LTV Analysis"},{"name":"MarTech"},{"name":"AI Integration"},{"name":"HubSpot"},{"name":"Salesforce"},{"name":"GA4"},{"name":"Team Leadership"},{"name":"Content Strategy"},{"name":"Analytics"},{"name":"Attribution"}],"certificates":[{"name":"HubSpot"}]}