{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Courtney Holloway Henry","label":"Senior Brand & Communications Strategy Leader | Executive Advisor","summary":"Brand and marketing strategist with 20+ years across healthcare, financial services, education, and consumer brands. Former agency vice president who now runs GrowthMinded Strategy, advising CEOs and senior teams on positioning and growth decisions.","location":{"city":"CT, United States"},"profiles":[{"network":"LinkedIn","username":"courtney-holloway-henry-b006446","url":"https://linkedin.com/in/courtney-holloway-henry-b006446/?isSelfProfile=true"},{"network":"Website","username":"growthmindedstrategy.com","url":"https://www.growthmindedstrategy.com"}]},"meta":{"canonical":"https://saywise.com/member2020","version":"v1.0.0","lastModified":"2026-10-11T02:04:46.993Z"},"x_saywise":{"handle":"member2020","pronouns":null,"availability":null,"oneLiner":"Brand and marketing strategist with 20+ years across healthcare, financial services, education, and consumer brands. Former agency vice president who now runs GrowthMinded Strategy, advising CEOs and senior teams on positioning and growth decisions.","profileUrl":"https://saywise.com/member2020","markdownUrl":"https://saywise.com/member2020/profile.md","pdfUrl":"https://saywise.com/member2020/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/329323611fc3","rarity":"One of the first Launchpad Navigators on Saywise"}},"work":[{"name":"Institute of Restorative Health","position":"Fractional Chief Marketing Officer (GrowthMinded Client)","location":"Remote","startDate":"2021-01-01","endDate":"2026-01-01","summary":"Served as embedded senior marketing leader for an international clinical education organization. Led brand repositioning, rebranding, audience strategy, messaging, and integrated marketing planning. Used practitioner research and enrollment data to sharpen program value propositions. Initiatives contributed to 5X growth in lead generation and the organization's highest-enrolling period."},{"name":"GrowthMinded Strategy","position":"Founder & Principal Strategist","location":"Simsbury, CT","url":"https://growthmindedstrategy.com","startDate":"2020-07-01","summary":"Runs an independent strategy consultancy working with founders, CEOs, and leadership teams on positioning, brand differentiation, audience understanding, and marketing priorities. Designs stakeholder interviews, voice-of-customer research, and competitive assessments, then turns the findings into positioning platforms and messaging frameworks. Advises healthcare, wealth management, and professional services clients, including Entrust Wealth Partners and The Carragher Method."},{"name":"Cigna (Tailwind Agency)","position":"Client Communications Manager","location":"Bloomfield, Connecticut","startDate":"2017-04-01","endDate":"2021-03-01","summary":"Developed integrated employee health and engagement communications for large employers including Disney, JPMorgan Chase, the NFL, Charter Communications, Macy's, American Cancer Society, and ALDI. Translated complex healthcare benefits and behavior-change topics into communications that fit diverse employee audiences. Worked with client stakeholders and multidisciplinary teams on strategy and campaign execution."},{"name":"Hill Holliday","position":"Vice President, Management Supervisor","location":"Boston, Massachusetts","url":"https://hhcc.com","startDate":"2015-07-01","endDate":"2017-02-01","summary":"Led senior client relationships and cross-functional agency teams on integrated brand and marketing programs for Planet Fitness, Bank of America, Merrill Lynch, and U.S. Trust. Connected brand strategy, creative development, and campaign delivery around measurable business outcomes. A Planet Fitness campaign beat the prior single-day membership record by 162% and raised year-over-year January joins by 67%."},{"name":"Boston University, Creative Services","position":"Assistant Director, Account Management","location":"Boston, Massachusetts","url":"https://bu.edu","startDate":"2014-03-01","endDate":"2015-07-01","summary":"Held the assistant director role in account management within Boston University's Creative Services group. Worked on institutional communications and client relationships during this period."},{"name":"Boston University, Creative Services","position":"Senior Account Executive / Account Executive","location":"Boston, Massachusetts","url":"https://bu.edu","startDate":"2010-07-01","endDate":"2014-02-01","summary":"Advised university stakeholders on audience-informed marketing, positioning, messaging, and institutional communications. Managed complex relationships and cross-functional projects. Served as lead strategist and account manager for Sargent College of Health & Rehabilitative Sciences."},{"name":"Hill Holliday","position":"Account Executive & Earlier Roles","location":"Boston, Massachusetts","url":"https://hhcc.com","startDate":"2007-06-01","endDate":"2010-07-01","summary":"Supported integrated communications for national accounts, including Liberty Mutual. This was the start of the agency career that led to later leadership roles."},{"name":"Hill Holliday","position":"Intern","location":"Boston, Massachusetts","url":"https://hhcc.com","startDate":"2006-09-01","endDate":"2007-05-01"}],"education":[{"institution":"Questrom School of Business, Boston University","studyType":"Master of Business Administration (MBA) in Marketing","startDate":"2011-01-01","endDate":"2014-01-01"},{"institution":"Endicott College","studyType":"Bachelor of Business Administration (BBA) in Marketing","startDate":"2003-01-01","endDate":"2007-01-01"},{"institution":"Boston University","studyType":"MBA, Marketing","endDate":"2014-06-01"},{"institution":"Endicott College","studyType":"BS, Business Administration (Marketing)","endDate":"2007-06-01"}],"skills":[{"name":"Strategic Insights"},{"name":"Brand Strategy"},{"name":"Organizational Leadership"},{"name":"Leadership Development"},{"name":"Business Development"},{"name":"Account Management"},{"name":"New Business Development"},{"name":"Social Media"},{"name":"Integrated Marketing"},{"name":"Advertising"},{"name":"Management"},{"name":"Online Advertising"},{"name":"Digital Marketing"},{"name":"Brand Positioning & Architecture"},{"name":"Audience & Behavioral Insights"},{"name":"Research & Competitive Intelligence"},{"name":"Value Propositions & Messaging"},{"name":"Integrated Communications Strategy"},{"name":"Customer Journey & Experience"},{"name":"Executive Workshops & Presentations"},{"name":"Creative & Agency Leadership"},{"name":"Growth Strategy & Marketing Prioritization"}]}