{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Nicolas Straut","label":"Manager, Growth Content Marketing","summary":"SEO and content marketing leader who's grown organic traffic 397% at scale and built AI search visibility strategies that moved clients from 19th to 2nd place in competitive categories.","location":{"city":"New York, NY"},"profiles":[{"network":"LinkedIn","username":"nicstraut","url":"https://linkedin.com/in/nicstraut"},{"network":"nicstraut.com","username":"nicstraut","url":"https://nicstraut.com"}]},"meta":{"canonical":"https://saywise.com/member1781","version":"v1.0.0","lastModified":"2026-10-05T18:47:02.059Z"},"x_saywise":{"handle":"member1781","pronouns":null,"availability":null,"oneLiner":"SEO and content marketing leader who's grown organic traffic 397% at scale and built AI search visibility strategies that moved clients from 19th to 2nd place in competitive categories.","profileUrl":"https://saywise.com/member1781","markdownUrl":"https://saywise.com/member1781/profile.md","pdfUrl":"https://saywise.com/member1781/resume.pdf","archetype":{"code":"RB-DX","name":"Horizon Summiteer","url":"https://saywise.com/sca/8f28cbcd1067","rarity":"One of the first Horizon Summiteers on Saywise"}},"work":[{"name":"Airwallex","position":"Manager, Growth Content Marketing","location":"New York, NY","url":"https://airwallex.com","startDate":"2025-10-01","summary":"Own SEO and AEO content marketing for the US and Canada. Grew organic sessions from 11k to over 100k a month in just a few months and raised AI search visibility score from 18.5% to 31.2%, moving the company from 4th to 2nd in its category. Increased share of voice from 3.2% to 4.9%, also moving from 19th to 2nd in category rankings."},{"name":"North One","position":"Manager, SEO & Content Marketing","location":"New York, NY","startDate":"2021-02-01","endDate":"2025-10-01","summary":"Increased organic site traffic 397%, from 12k to 65k sessions a month. Developed North One's AEO strategy, earning 1,200 AI Overview citations along with 300 in ChatGPT and 184 in Gemini. Managed a team of writers, editors, and designers publishing 20 quality SEO articles weekly. Led link building efforts earning links from high-authority sites (90+ DA/DR) using digital PR, data reports, and link magnet articles. Launched free tools including generators and calculators that earned over 5,000 sessions a month. Developed geographic content strategies that became a primary organic conversion source."},{"name":"Fundera (acquired by NerdWallet)","position":"Lead, Content Distribution","location":"New York, NY","startDate":"2018-03-01","endDate":"2021-02-01","summary":"Planned and executed link building campaigns, consistently earning 25 LRDs a month. Oversaw creation and optimization of link bait assets which earned over 150 LRDs a month. Trained and assisted in management of four junior SEO associates. Promoted twice in 2 years from SEO Associate to Senior Associate to Team Lead, Content Distribution."}],"education":[{"institution":"The King's College","url":"https://tkc.edu","studyType":"B.A. in Politics, Philosophy, and Economics","startDate":"2014-09-01","endDate":"2017-06-01"}],"projects":[{"name":"Solvent & Tweed","description":"Founder of two projects testing SEO strategies in high-regulation YMYL (Your Money Your Life) categories, exploring content and technical approaches in competitive financial niches."},{"name":"Forbes Contributor","description":"Freelance writer covering personal finance topics for Forbes Investor Hub, contributing expertise on financial planning and investment strategies to a major business publication."}],"skills":[{"name":"SEO"},{"name":"AEO"},{"name":"Content Marketing"},{"name":"Link Building"},{"name":"AI Search Optimization"},{"name":"Ahrefs"},{"name":"SEMrush"},{"name":"Screaming Frog"},{"name":"Google Search Console"},{"name":"Google Analytics"},{"name":"Profound"},{"name":"Replit"},{"name":"Claude"},{"name":"Gemini"},{"name":"Digital PR"},{"name":"Team Management"},{"name":"Geographic Content Strategies"},{"name":"Technical SEO"},{"name":"Analytics"},{"name":"Strategic Planning"}]}