# Jared Pohl

**Senior Strategist, Business Solutions at Horizon Media** — New York City, NY, United States

> Media strategist directing $100M+ in annual spend for Fortune 500 brands, now building an AI consulting practice focused on automation and sales enablement.

Career Archetype: **Launchpad Navigator** (HS-DG) — One of the first Launchpad Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/jared-pohl

## Experience

### Founder, POHLAR Solutions (2026-01 – present)
Remote · AI consulting and automation practice for small and mid-market clients. Own the full client cycle from discovery through optimization. Built production systems including a competitor price tracker for retail (Playwright, Supabase, React) and booking/dispatch automation for premium car service. Established the business end-to-end with positioning, pricing, custom CRM, and pipeline management.

### Senior Strategist, Business Solutions, Horizon Media (2025-05 – 2025-05)
New York, New York, United States · Directed $100M+ in annual media spend across social, digital, CTV, and linear for enterprise brands in financial services, healthcare, and telecom. Set audience and channel strategy, reallocating weekly based on performance. Partnered directly with Meta, Google, TikTok, and CTV/OTT platform teams on new targeting and measurement capabilities. Owned cross-functional measurement workstreams across strategy, business intelligence, and analytics. Ran discovery sessions to define audience targeting and KPI requirements, translating campaign data into budget decisions. Drove team adoption of proprietary AI platform Blu.

### Assistant Strategist - Business Solutions, Horizon Next (2022-06 – 2024-01)
New York, New York, United States

### Co-Founder, BarWiz (2022-01 – 2024-12)
Remote · Co-founded consumer bar-ordering iOS app and led go-to-market, investor pitches, and venue partnerships. Now rebuilding the product independently using Claude Code.

### Marketing, Suptho (2021-09 – 2022-04)
Syracuse, New York, United States

### Social Media Manager, Boeheim’s Army (2021-06 – 2021-08)

### Social Media Intern, WEIV (2020-12 – 2021-07)

### Vice President of Loss Prevention, Delta Upsilon - Syracuse University (2020-11 – 2021-07)

### Public Relations Officer, Delta Upsilon Fraternity (2019-12 – 2020-12)
Syracuse, New York

### Vice President of Original Content, BarstoolCuse, Syracuse University (2019-10 – 2022-12)
Syracuse, New York, United States · Grew social media account from 30K to 80K+ followers across Instagram, TikTok, and X using only unpaid original content. Produced and live-streamed content with Syracuse athletes, handling concept, shooting, and editing in Adobe Premiere. Raised $64,899 for local businesses during COVID-19 through grassroots campaigns and zero-budget partnerships.

## Education

### B.A. Political Science, Minor Entrepreneurship, Syracuse University (2018-01 – 2022-01)
Activities and societies: Content Creator for BarstoolCuse Vice President of Loss Prevention (Executive Board) at Delta Upsilon Fraternity Public Relations Chair at Delta Upsilon Fraternity

### Wayne Hills High School (2014-01 – 2018-01)
Activities and societies: Completed 160 TV Production Club Hours Served as Sports Editor/Senior Editor For The Patriot Press Operated as Executive Producer/Talent/Designer for Second Take Talk Show & PodCast Acted as a Brand Ambassador for Moe’s Southwestern Grill and Crunch Fitness

## Skills

Artificial Intelligence (AI), Sales and Marketing, Anthropic Claude, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Social Media, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Adobe Illustrator, Adobe Indesign CC, Public Speaking, Public Relations, Photography, Leadership, Video Production, Content Strategy, Event Planning, Blogging, Fashion Design, Tiktok Marketing, Instagram Marketing, Networking, Instagram, Apparel, Graphic Design, Social Media Marketing, Google/YouTube, CTV/OTT, audience strategy, identity resolution, cookieless addressability, test-and-learn design, performance analysis, short-form video, live-stream production, podcast editing, AI agents, workflow design, API integrations, SQL, PostgreSQL, Supabase, Python, JavaScript

## Credentials

- **Claude Code 101** — Anthropic (issued 2026-04)
- **Claude 101** — Anthropic (issued 2026-04)

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Source: https://saywise.com/member1731 (last modified 2026-10-06T17:44:52.079Z)