{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Jared Pohl","label":"Senior Strategist, Business Solutions at Horizon Media","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/068721e4-8046-4858-ac18-5638e5c5a5fb/linkedin-1791306134120.jpg","summary":"Media strategist directing $100M+ in annual spend for Fortune 500 brands, now building an AI consulting practice focused on automation and sales enablement.","location":{"city":"New York City, NY, United States"},"profiles":[{"network":"LinkedIn","username":"jared-pohl","url":"https://linkedin.com/in/jared-pohl"}]},"meta":{"canonical":"https://saywise.com/member1731","version":"v1.0.0","lastModified":"2026-10-06T17:44:52.079Z"},"x_saywise":{"handle":"member1731","pronouns":null,"availability":null,"oneLiner":"Media strategist directing $100M+ in annual spend for Fortune 500 brands, now building an AI consulting practice focused on automation and sales enablement.","profileUrl":"https://saywise.com/member1731","markdownUrl":"https://saywise.com/member1731/profile.md","pdfUrl":"https://saywise.com/member1731/resume.pdf","archetype":{"code":"HS-DG","name":"Launchpad Navigator","url":"https://saywise.com/sca/ac79540d47d1","rarity":"One of the first Launchpad Navigators on Saywise"}},"work":[{"name":"POHLAR Solutions","position":"Founder","location":"Remote","startDate":"2026-01-01","summary":"AI consulting and automation practice for small and mid-market clients. Own the full client cycle from discovery through optimization. Built production systems including a competitor price tracker for retail (Playwright, Supabase, React) and booking/dispatch automation for premium car service. Established the business end-to-end with positioning, pricing, custom CRM, and pipeline management."},{"name":"Horizon Media","position":"Senior Strategist, Business Solutions","location":"New York, New York, United States","url":"https://horizon-next.com","startDate":"2025-05-01","endDate":"2025-05-01","summary":"Directed $100M+ in annual media spend across social, digital, CTV, and linear for enterprise brands in financial services, healthcare, and telecom. Set audience and channel strategy, reallocating weekly based on performance. Partnered directly with Meta, Google, TikTok, and CTV/OTT platform teams on new targeting and measurement capabilities. Owned cross-functional measurement workstreams across strategy, business intelligence, and analytics. Ran discovery sessions to define audience targeting and KPI requirements, translating campaign data into budget decisions. Drove team adoption of proprietary AI platform Blu."},{"name":"Horizon Next","position":"Assistant Strategist - Business Solutions","location":"New York, New York, United States","url":"https://horizon-next.com","startDate":"2022-06-01","endDate":"2024-01-01"},{"name":"BarWiz","position":"Co-Founder","location":"Remote","startDate":"2022-01-01","endDate":"2024-12-31","summary":"Co-founded consumer bar-ordering iOS app and led go-to-market, investor pitches, and venue partnerships. Now rebuilding the product independently using Claude Code."},{"name":"Suptho","position":"Marketing","location":"Syracuse, New York, United States","url":"https://suptho.co","startDate":"2021-09-01","endDate":"2022-04-01"},{"name":"Boeheim’s Army","position":"Social Media Manager","startDate":"2021-06-01","endDate":"2021-08-01"},{"name":"WEIV","position":"Social Media Intern","url":"https://theweiv.com","startDate":"2020-12-01","endDate":"2021-07-01"},{"name":"Delta Upsilon - Syracuse University","position":"Vice President of Loss Prevention","startDate":"2020-11-01","endDate":"2021-07-01"},{"name":"Delta Upsilon Fraternity","position":"Public Relations Officer","location":"Syracuse, New York","startDate":"2019-12-01","endDate":"2020-12-01"},{"name":"BarstoolCuse, Syracuse University","position":"Vice President of Original Content","location":"Syracuse, New York, United States","startDate":"2019-10-01","endDate":"2022-12-31","summary":"Grew social media account from 30K to 80K+ followers across Instagram, TikTok, and X using only unpaid original content. Produced and live-streamed content with Syracuse athletes, handling concept, shooting, and editing in Adobe Premiere. Raised $64,899 for local businesses during COVID-19 through grassroots campaigns and zero-budget partnerships."}],"education":[{"institution":"Syracuse University","studyType":"B.A. Political Science, Minor Entrepreneurship","startDate":"2018-01-01","endDate":"2022-01-01"},{"institution":"Wayne Hills High School","url":"https://wayneschools.com","startDate":"2014-01-01","endDate":"2018-01-01"}],"skills":[{"name":"Artificial Intelligence (AI)"},{"name":"Sales and Marketing"},{"name":"Anthropic Claude"},{"name":"Adobe Photoshop"},{"name":"Adobe After Effects"},{"name":"Adobe Premiere Pro"},{"name":"Social Media"},{"name":"Microsoft Excel"},{"name":"Microsoft Office"},{"name":"Microsoft PowerPoint"},{"name":"Microsoft Word"},{"name":"Adobe Illustrator"},{"name":"Adobe Indesign CC"},{"name":"Public Speaking"},{"name":"Public Relations"},{"name":"Photography"},{"name":"Leadership"},{"name":"Video Production"},{"name":"Content Strategy"},{"name":"Event Planning"},{"name":"Blogging"},{"name":"Fashion Design"},{"name":"Tiktok Marketing"},{"name":"Instagram Marketing"},{"name":"Networking"},{"name":"Instagram"},{"name":"Apparel"},{"name":"Graphic Design"},{"name":"Social Media Marketing"},{"name":"Google/YouTube"},{"name":"CTV/OTT"},{"name":"audience strategy"},{"name":"identity resolution"},{"name":"cookieless addressability"},{"name":"test-and-learn design"},{"name":"performance analysis"},{"name":"short-form video"},{"name":"live-stream production"},{"name":"podcast editing"},{"name":"AI agents"},{"name":"workflow design"},{"name":"API integrations"},{"name":"SQL"},{"name":"PostgreSQL"},{"name":"Supabase"},{"name":"Python"},{"name":"JavaScript"}],"certificates":[{"name":"Claude Code 101","date":"2026-04-01","issuer":"Anthropic"},{"name":"Claude 101","date":"2026-04-01","issuer":"Anthropic"}]}