{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Yoke Ching Goon","label":"Content Strategy & Development","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/b2449d8b-47ef-4556-b877-dd383a2675e1/linkedin-1792509403670.jpg","summary":"Results-driven marketing and content strategist with 20+ years of experience delivering integrated and tactical campaigns, communications plans and multi-platform content for government agencies, leading brands, and SMEs. Entrepreneurial background as a long-time agency owner, with strengths in innovation, stakeholder management and partnership development. What clients value is that I can move from planning to execution, with the flexibility to deliver the final output as an external partner or internal resource, without adding unnecessary complexity. Passionate about bridging organisations to build strategic partnerships and create win-win opportunities for mutual value and sustainable growth. Also experienced in adult learning and workplace training, including curriculum development and practical programme facilitation. Open to conversations over coffee to explore collaborations to drive meaningful value creation. Do reach out! Email: yokeching@digitalbrew.sg","location":{"city":"Singapore, Singapore"},"profiles":[{"network":"LinkedIn","username":"lagoon","url":"https://linkedin.com/in/lagoon"}]},"meta":{"canonical":"https://saywise.com/member1601","version":"v1.0.0","lastModified":"2026-10-20T15:16:45.691Z"},"x_saywise":{"handle":"member1601","pronouns":null,"availability":null,"oneLiner":"Results-driven marketing and content strategist with 20+ years of experience delivering integrated and tactical campaigns, communications plans and multi-platform content for government agencies, leading brands, and SMEs. Entrepreneurial background as a long-time agency owner, with strengths in innovation, stakeholder management and partnership development. What clients value is that I can move from planning to execution, with the flexibility to deliver the final output as an external partner or internal resource, without adding unnecessary complexity. Passionate about bridging organisations to build strategic partnerships and create win-win opportunities for mutual value and sustainable growth. Also experienced in adult learning and workplace training, including curriculum development and practical programme facilitation. Open to conversations over coffee to explore collaborations to drive meaningful value creation. Do reach out! Email: yokeching@digitalbrew.sg","profileUrl":"https://saywise.com/member1601","markdownUrl":"https://saywise.com/member1601/profile.md","pdfUrl":"https://saywise.com/member1601/resume.pdf","archetype":{"code":"RB-DG","name":"Horizon Navigator","url":"https://saywise.com/sca/53aa28646a48","rarity":"One of the first Horizon Navigators on Saywise"}},"work":[{"name":"Japan PR Agency","position":"Content Specialist","location":"Singapore","startDate":"2015-04-01","endDate":"2017-04-01","summary":"Crafted newsworthy angles for press releases, media pitching, media relations, content production, content marketing, social media marketing, partner acquisition."},{"name":"Green Applications & Services Pte Ltd","position":"Director","startDate":"2010-05-01","endDate":"2015-06-01","summary":"Green Applications & Services (Green Apps) specializes in nano titanium dioxide coatings and other cleantech products to improve indoor air quality as well as improve maintenance of buildings going for Green Mark."},{"name":"Digital Brew Pte Ltd","position":"Director","location":"Singapore","url":"https://digitalbrew.sg","startDate":"2009-12-01","summary":"Provide video production services for multiple content genres as well as event and sports photography. Also brews content for digital marketing assets (websites, e-newsletters, EDMs). Always open to talk partnerships in content and digital products and services. - Hired on retainer for Yeap Transport in Marketing and Training from 2021 to 2024 - Hired on retainer for HI Ride in Marketing, Training and Operations from 2024 to Feb 2026"},{"name":"content craft","position":"Managing Director","startDate":"2003-10-01","endDate":"2010-02-01","summary":"Led a team comprising content producers, account managers and software developers. Provided end-to-end web and mobile platforms, applications, content and campaign solutions for clients like SingTel, Samsung, NTUC, SSC and more."},{"name":"SingTel","position":"Manager, Content Marketing","url":"https://singtel.com","startDate":"2000-03-01","endDate":"2003-09-01","summary":"Was part of a SingTel start-up providing digital rights management solutions Was on the 1st IPTV trial with SingTel Moved to content marketing and development - communities Went on to interactive marketing selling run of SingTel properties Was on the team which put together and developed MoBlog, Asia's first mobile blogging platform."},{"name":"Pacific Asia Travel Association (PATA)","position":"Director, South Asia","url":"https://pata.org","startDate":"1997-02-01","endDate":"1999-02-01","summary":"Developed destination marketing programmes for countries in South Asia Provided marketing consultancy to South Asian members Organised marketing events and agent fam trips for South Asian members"},{"name":"Ministry of Trade and Industry (Singapore)","position":"Sr Asst Director","url":"https://meti.gov.sg","startDate":"1994-01-01","endDate":"1996-01-01","summary":"Policy & programme development for overseas trade and investments in South Asia, Indochina, ANZ"},{"name":"Trade Development Board","position":"Sr Officer","startDate":"1993-03-01","endDate":"1994-05-01","summary":"Organized trade missions to South Asia, Indochina Seconded to Ministry of Trade Industry"}],"education":[{"institution":"National University of Singapore","studyType":"BA in Literature, Geography","startDate":"1989-01-01","endDate":"1992-01-01"}],"skills":[{"name":"Media Relations"},{"name":"Learning and Development"},{"name":"Creative Content Creation"},{"name":"Training"},{"name":"Training Facilitation"},{"name":"Workplace learning facilitation"},{"name":"Digital Media"},{"name":"Mobile"},{"name":"New Media"},{"name":"Digital Marketing"},{"name":"Business Strategy"},{"name":"Online Marketing"},{"name":"Social Media"},{"name":"Social Media Marketing"},{"name":"Digital Strategy"},{"name":"Marketing Strategy"},{"name":"Integrated Marketing"},{"name":"Product Marketing"},{"name":"Social Networking"},{"name":"Start-ups"},{"name":"Web 2.0"},{"name":"Content Development"},{"name":"Content Writing"},{"name":"Video Production"},{"name":"Business Development"},{"name":"Content Strategy"},{"name":"Proposal writing"},{"name":"Mobile Devices"},{"name":"Strategy"},{"name":"Marketing"},{"name":"Interactive Marketing"},{"name":"Strategic Partnerships"},{"name":"Copywriting"},{"name":"Copy Editing"},{"name":"Scriptwriting"},{"name":"Public Relations"},{"name":"Digital Photography"},{"name":"Media strategy"},{"name":"Community Development"},{"name":"Content Marketing"},{"name":"Destination Marketing"},{"name":"Product Development"},{"name":"Digital Content"},{"name":"User Experience (UX)"},{"name":"Blogging"},{"name":"Creative Writing"},{"name":"Editing"},{"name":"AI for Business"},{"name":"Artificial Intelligence (AI)"}],"certificates":[{"name":"AI in Business Essential Training","date":"2026-09-01","issuer":"LinkedIn"},{"name":"Advanced Certificate in Learning and Performance","date":"2024-06-01","issuer":"Institute for Adult Learning Singapore"}]}