# Jonathan Lee

**Commercial Agent** — United States

> Revenue-focused business development and international distribution leader with 10+ years scaling B2B/B2C brands across APAC, from $6M to $100M+ portfolios.

Career Archetype: **Horizon Navigator** (RB-DG) — One of the first Horizon Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/jonathanlee206

## Experience

### Commercial Agent, Ekster® (2026-05 – present)
Seattle, WA · Architecting global exhibition strategy and scaling revenue from $50M to $100M through business development. Leading go-to-market initiatives across multiple regions.

### International Distribution Manager, APAC, Therabody (2021-02 – 2025-07)
Seattle, WA · Grew $6M Therabody business across APAC by developing hospitality, medical, gym, sports, retail, KOL, duty-free, and marketplace channels. Activated co-branded partnerships with Hyrox, Puma, Lululemon, Olympics, and Ironman athlete sponsorships.

### Co-Founder, Whale Connected Ventures (2021-01 – 2022-12)
Las Vegas, NV · Co-founded a $4.5M fund acquiring digital assets and intellectual property. Hosted WhaleTank metaverse live game show and contracted 250 e-sports KOL players across Australia, Morocco, Thailand, Indonesia, and Philippines.

### Co-founder, Whale Connected Ventures (2021-01 – 2025-07)
Remote · Parallel role managing fund operations, digital asset acquisition, and e-sports influencer network development.

### Sales Manager - Consultant, LARQ (2020-06 – 2021-02)
Tokyo, Japan · Grew UV hydration category during COVID for company later acquired by Brita. Managed sales operations and market expansion across key regions.

### Director of Sales, APAC, Nuraphone (2018-10 – 2020-05)
Melbourne, VIC · Led APAC sales for company acquired by Masimo Corporation. Negotiated brand deals with Stevie Wonder and Andre Bocelli. Launched disruptive $2M hardware-as-a-service business model across APAC.

### Business Development - Consultant, Vyper Industries Ltd (2018-04 – 2021-08)
Tokyo, Japan · Onboarded FMCG brands to Amazon, Shopify, eBay, and localized e-commerce channels. Consulted on digital marketing strategies emphasizing sustainability and ROI. Developed pricing strategies and assessed optimal channel margin requirements.

### Brand Protection Intelligence Analyst, GoPro (2015-02 – 2018-04)
San Francisco Bay Area · Developed GoPro's Unilateral Pricing Policy and Minimum Advertised Price Policy. Localized domestic and international sales channel compliance strategy to prevent price erosion.

### Sales Operations/Brand Protection Intern, GoPro (2014-06 – 2014-08)
San Francisco Bay Area · Analyzed metadata on missing products and theft across manufacturing and retail. Investigated VAT fraud and parallel importing through China and Brazil.

### Sales Representative, Karmada Lacrosse (2013-07 – 2014-07)
Seattle, Washington · -Achieving financial goals by reduction of operational expenses. -Promotional/Team custom order team sales. -Prototyping, research, and development of future Karmada products. -Acquiring long term contracts with QB Lacrosse Japan and Northern Soul Sportswear England.

### Front Desk Agent, Starwood Hotels & Resorts Worldwide, Inc. (2013-05 – 2014-04)
Seattle Sheraton

## Education

### Bachelor of Business Administration (BBA) in Marketing, University of Portland (2010-01 – 2014-01)

### Bishop Blanchet (2006-01 – 2010-01)

### Villa Academy

## Skills

Start-up Ventures, Start-up Leadership, Customer Relationship Management (CRM), Coaching & Mentoring, Emerging Trends, Sales Strategy, Coaching, Web3, Sales, Event Planning, Event Management, Marketing, Social Networking, Social Media, Training, Public Relations, Hospitality, Sports Management, Nonprofits, Fundraising, International Business Experience, Brand Awareness, Brand Protection, Sportswear, Sports Marketing, Hotels, E-commerce, Customer Service, Account Management, Arbitrage, Compliance, LLM + AI, Pricing, Forecasting, Go-to-market strategy, APAC distribution, Channel development, Sales leadership, Business development, Digital marketing

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Source: https://saywise.com/member1279 (last modified 2026-10-06T17:02:47.125Z)