# Ligia Adam **Founder, ReLoop.me** — Bucharest, Romania > B2B technology marketer with 15+ years in cybersecurity, enterprise software, and AI. Currently building ReLoop.me, an AI capability-intelligence platform, after leading analyst relations at Bitdefender through a Gartner Magic Quadrant repositioning. Career Archetype: **Horizon Summiteer** (RB-DX) — One of the first Horizon Summiteers on Saywise ## Links - LinkedIn: https://linkedin.com/in/ligiaadam - Website: https://reloop.me ## Experience ### Founder · Product Marketing & AI Product Builder, ReLoop.me (ZORRI S.R.L.) (2025-09 – present) Bucharest, Romania · Built an AI capability-intelligence platform reading job descriptions and professional profiles for evidenced capability, with two products in public beta. Defined a new category with positioning and regulatory narrative aligned to EU Pay Transparency Directive 2023/970 and EU AI Act. Designed and shipped the product end-to-end solo using multi-stage LLM pipelines, deterministic QC gates, and a salary-calibration engine. Executed full GTM including website, pricing, B2B pay-transparency audits, and pilot programs. ### Fractional Marketing & Operations Lead, Mig Eco Energy (2021-02 – present) Bucharest, Romania · Led marketing, brand repositioning, and operational programs for a Romanian eco-energy company. Delivered HR and compliance capability audits that were adopted for legal review. ### Head of Marketing, Digital Nation (2020-03 – 2021-12) Bucharest, Romania · Scaled the national teacher-training platform from approximately 3,000 to 35,000+ users and led its free-to-paid transition. Owned positioning, conversion funnels, and partner communications. ### Country Marketing Manager - Romania, Lenovo Romania (2019-04 – 2020-12) National - Romania · Managed a six-figure marketing budget defending the #1 market position in Romania across consumer and commercial product lines. ### Co-Founder and Coordinator, CivicTech Romania (2017-04 – 2019-12) Bucharest, Romania · Co-founded a civic technology organisation recognised by Forbes 30 Under 30 Romania. Partnered with government and corporate stakeholders on digital-transformation projects. ### Digital Transformation Fellow — GovITHub Program, GovITHub (Romanian Government) (2016-10 – 2017-12) Bucharest, Bucharest, Romania · Selected as 1 of 20 fellows from 3,200+ applicants to modernise public digital services. Worked on strategic digital transformation initiatives for the Romanian government. ### Marketing Consultant, Independent (2013-01 – present) Remote · Provided ongoing GTM strategy, positioning, and sales-enablement work across SaaS, HR tech, cleantech, and e-commerce startups and scale-ups, running in parallel with full-time roles. ### Global Enterprise Marketing Manager, Bitdefender (2011-03 – 2016-12) International · Owned global product PR and media relations for Bitdefender’s consumer security portfolio, increasing brand visibility across international markets. Served as a company spokesperson and led press strategy for major product launches and events (CES, MWC, GITEX). Key Highlights: • Secured 100+ international media features in top tech outlets • Led global PR campaigns for product launches and rebrand initiatives • Strengthened market credibility through cybersecurity thought leadership ### Online Communication Manager, Millenium Communications (2009-09 – 2011-03) Bucharest, Bucharest, Romania · Led the agency’s early digital PR division, managing tech and consumer brands including Samsung, Mercedes-Benz, and UNICEF. Delivered some of Romania’s first large-scale digital campaigns, including Samsung’s first Facebook product launch and UNICEF’s first online fundraising campaign. ### Online Communication Executive, STANDOUT (2008-07 – 2009-05) Bucharest, Bucharest, Romania · Supported top consumer brands as they moved into early social and influencer marketing, leading digital campaigns for Lays, Orange, Skittles, and Dove. Developed some of Romania’s first sponsored content strategies and produced Dove’s first online blogger conference to drive large-scale engagement. ### Communications Strategist, PR & Communications Agencies (2008-01 – 2011-12) Romania · Delivered communications programmes for major international brands including Samsung and Mercedes-Benz across PR and digital agency roles. ## Education ### Master's degree in Political communication. Election marketing, National University of Political Studies and Public Administration (2010-01 – 2012-01) ### Bachelor's degree in Communications & Public Relations, National University of Political Studies and Public Administration (2007-01 – 2010-01) ## Projects ### RoDiaspora The 'ROdiaspora' app was created under GovITHub and it addresses all Romanian citizens abroad, helping them find the closest Romanian embassy, as well as electoral information to support voting attendance. ## Skills Responsible AI, AI Automation, B2B SaaS Marketing, Product Marketing, AI Policy, Governance, and Regulation, Workflow Automation (n8n), Strategic Communications, Industry Analyst Relations, AI Strategy, Regulatory Compliance, Deterministic LLM Programming, P&L Operations, Marketing Operations, Commercial Management, Sales Enablement, Demand Generation, Customer Acquisition, Go-to-Market Strategy, Competitive Analysis, Software as a Service (SaaS), Team Leadership, Strategy, Strategic Planning, Leadership, Strategic Thinking, Management, Generative AI, Google Analytics, WordPress, Marketing, Product Management, Brand Development, Positioning (Marketing), Marketing Technology, Strategic Leadership, Product Strategies, Management Consulting, Public Policy, Marketing Communications, Project Management, Marketing Strategy, Corporate Communications, Integrated Marketing, Social Media Marketing, Public Relations, Business Strategy, Media Relations, Gartner Magic Quadrant, Executive messaging, Enterprise software, Cybersecurity, Digital transformation, Brand positioning, Product launches ## Credentials - **Featured in Forbes Top 100 Women Entrepreneurs in Europe to Follow, 2018** — Forbes (issued 2018-07) - **Featured in Forbes 30 under 30 Romania, 2018** — Forbes Romania (issued 2018-05) - **Webit Award for GovITHub, 2017** — Webit Europe (issued 2017-03) - **Olimpiadele Comunicarii** — Jan 2008 - **Industry Analyst Relations** — Forrester (issued 2015-01) - **Foundations of User Experience (UX) Design** — Google (issued 2021-06) - **Start the UX Design Process: Empathize, Define, and Ideate** — Google (issued 2021-07) - **Prompt Engineering: How to Talk to the AIs** — LinkedIn (issued 2025-07) - **How to Use Generative AI: Building an AI-First Mindset** — LinkedIn (issued 2025-01) - **Introduction to Conversational AI** — LinkedIn (issued 2024-12) - **Project Manager - European Funds** — European Commission (issued 2020-12) - **Digital Transformation** — LinkedIn (issued 2019-03) - **Strategic Thinking** — LinkedIn (issued 2019-03) - **Project Management** — CODECS (issued 2011-04) - **Inbound Marketing** — HubSpot (issued 2015-01) --- Source: https://saywise.com/ligia (last modified 2026-08-10T18:11:15.729Z)