{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Ligia Adam","label":"Founder, ReLoop.me","image":"https://saywise-production-profilepicturestoragebucket-kbfooccc.s3.amazonaws.com/profile-pictures/f785307d-204e-44b1-b842-c642a2a255a0/linkedin-1786385387701.png","summary":"B2B technology marketer with 15+ years in cybersecurity, enterprise software, and AI. Currently building ReLoop.me, an AI capability-intelligence platform, after leading analyst relations at Bitdefender through a Gartner Magic Quadrant repositioning.","location":{"city":"Bucharest, Romania"},"profiles":[{"network":"LinkedIn","username":"ligiaadam","url":"https://linkedin.com/in/ligiaadam"},{"network":"Website","username":"reloop.me","url":"https://reloop.me"}]},"meta":{"canonical":"https://saywise.com/ligia","version":"v1.0.0","lastModified":"2026-08-10T18:11:15.729Z"},"x_saywise":{"handle":"ligia","pronouns":null,"availability":null,"oneLiner":"B2B technology marketer with 15+ years in cybersecurity, enterprise software, and AI. Currently building ReLoop.me, an AI capability-intelligence platform, after leading analyst relations at Bitdefender through a Gartner Magic Quadrant repositioning.","profileUrl":"https://saywise.com/ligia","markdownUrl":"https://saywise.com/ligia/profile.md","pdfUrl":"https://saywise.com/ligia/resume.pdf","archetype":{"code":"RB-DX","name":"Horizon Summiteer","url":"https://saywise.com/sca/b6321ca81800","rarity":"One of the first Horizon Summiteers on Saywise"}},"work":[{"name":"ReLoop.me (ZORRI S.R.L.)","position":"Founder · Product Marketing & AI Product Builder","location":"Bucharest, Romania","url":"https://reloop.me","startDate":"2025-09-01","summary":"Built an AI capability-intelligence platform reading job descriptions and professional profiles for evidenced capability, with two products in public beta. Defined a new category with positioning and regulatory narrative aligned to EU Pay Transparency Directive 2023/970 and EU AI Act. Designed and shipped the product end-to-end solo using multi-stage LLM pipelines, deterministic QC gates, and a salary-calibration engine. Executed full GTM including website, pricing, B2B pay-transparency audits, and pilot programs."},{"name":"Mig Eco Energy","position":"Fractional Marketing & Operations Lead","location":"Bucharest, Romania","url":"https://migecoenergy.com","startDate":"2021-02-01","summary":"Led marketing, brand repositioning, and operational programs for a Romanian eco-energy company. Delivered HR and compliance capability audits that were adopted for legal review."},{"name":"Digital Nation","position":"Head of Marketing","location":"Bucharest, Romania","url":"https://digitalnation.ro","startDate":"2020-03-01","endDate":"2021-12-31","summary":"Scaled the national teacher-training platform from approximately 3,000 to 35,000+ users and led its free-to-paid transition. Owned positioning, conversion funnels, and partner communications."},{"name":"Lenovo Romania","position":"Country Marketing Manager - Romania","location":"National - Romania","url":"https://lenovo.com","startDate":"2019-04-01","endDate":"2020-12-31","summary":"Managed a six-figure marketing budget defending the #1 market position in Romania across consumer and commercial product lines."},{"name":"CivicTech Romania","position":"Co-Founder and Coordinator","location":"Bucharest, Romania","url":"https://civictech.ro","startDate":"2017-04-01","endDate":"2019-12-31","summary":"Co-founded a civic technology organisation recognised by Forbes 30 Under 30 Romania. Partnered with government and corporate stakeholders on digital-transformation projects."},{"name":"GovITHub (Romanian Government)","position":"Digital Transformation Fellow — GovITHub Program","location":"Bucharest, Bucharest, Romania","url":"https://gov.ro","startDate":"2016-10-01","endDate":"2017-12-31","summary":"Selected as 1 of 20 fellows from 3,200+ applicants to modernise public digital services. Worked on strategic digital transformation initiatives for the Romanian government."},{"name":"Independent","position":"Marketing Consultant","location":"Remote","startDate":"2013-01-01","summary":"Provided ongoing GTM strategy, positioning, and sales-enablement work across SaaS, HR tech, cleantech, and e-commerce startups and scale-ups, running in parallel with full-time roles."},{"name":"Bitdefender","position":"Global Enterprise Marketing Manager","location":"International","startDate":"2011-03-01","endDate":"2016-12-31","summary":"Owned global product PR and media relations for Bitdefender’s consumer security portfolio, increasing brand visibility across international markets. Served as a company spokesperson and led press strategy for major product launches and events (CES, MWC, GITEX). Key Highlights: • Secured 100+ international media features in top tech outlets • Led global PR campaigns for product launches and rebrand initiatives • Strengthened market credibility through cybersecurity thought leadership"},{"name":"Millenium Communications","position":"Online Communication Manager","location":"Bucharest, Bucharest, Romania","startDate":"2009-09-01","endDate":"2011-03-01","summary":"Led the agency’s early digital PR division, managing tech and consumer brands including Samsung, Mercedes-Benz, and UNICEF. Delivered some of Romania’s first large-scale digital campaigns, including Samsung’s first Facebook product launch and UNICEF’s first online fundraising campaign."},{"name":"STANDOUT","position":"Online Communication Executive","location":"Bucharest, Bucharest, Romania","url":"https://standout.work","startDate":"2008-07-01","endDate":"2009-05-01","summary":"Supported top consumer brands as they moved into early social and influencer marketing, leading digital campaigns for Lays, Orange, Skittles, and Dove. Developed some of Romania’s first sponsored content strategies and produced Dove’s first online blogger conference to drive large-scale engagement."},{"name":"PR & Communications Agencies","position":"Communications Strategist","location":"Romania","startDate":"2008-01-01","endDate":"2011-12-31","summary":"Delivered communications programmes for major international brands including Samsung and Mercedes-Benz across PR and digital agency roles."}],"education":[{"institution":"National University of Political Studies and Public Administration","studyType":"Master's degree in Political communication. Election marketing","startDate":"2010-01-01","endDate":"2012-01-01"},{"institution":"National University of Political Studies and Public Administration","studyType":"Bachelor's degree in Communications & Public Relations","startDate":"2007-01-01","endDate":"2010-01-01"}],"projects":[{"name":"RoDiaspora","description":"The 'ROdiaspora' app was created under GovITHub and it addresses all Romanian citizens abroad, helping them find the closest Romanian embassy, as well as electoral information to support voting attendance."}],"skills":[{"name":"Responsible AI"},{"name":"AI Automation"},{"name":"B2B SaaS Marketing"},{"name":"Product Marketing"},{"name":"AI Policy, Governance, and Regulation"},{"name":"Workflow Automation (n8n)"},{"name":"Strategic Communications"},{"name":"Industry Analyst Relations"},{"name":"AI Strategy"},{"name":"Regulatory Compliance"},{"name":"Deterministic LLM Programming"},{"name":"P&L Operations"},{"name":"Marketing Operations"},{"name":"Commercial Management"},{"name":"Sales Enablement"},{"name":"Demand Generation"},{"name":"Customer Acquisition"},{"name":"Go-to-Market Strategy"},{"name":"Competitive Analysis"},{"name":"Software as a Service (SaaS)"},{"name":"Team Leadership"},{"name":"Strategy"},{"name":"Strategic Planning"},{"name":"Leadership"},{"name":"Strategic Thinking"},{"name":"Management"},{"name":"Generative AI"},{"name":"Google Analytics"},{"name":"WordPress"},{"name":"Marketing"},{"name":"Product Management"},{"name":"Brand Development"},{"name":"Positioning (Marketing)"},{"name":"Marketing Technology"},{"name":"Strategic Leadership"},{"name":"Product Strategies"},{"name":"Management Consulting"},{"name":"Public Policy"},{"name":"Marketing Communications"},{"name":"Project Management"},{"name":"Marketing Strategy"},{"name":"Corporate Communications"},{"name":"Integrated Marketing"},{"name":"Social Media Marketing"},{"name":"Public Relations"},{"name":"Business Strategy"},{"name":"Media Relations"},{"name":"Gartner Magic Quadrant"},{"name":"Executive messaging"},{"name":"Enterprise software"}],"certificates":[{"name":"Industry Analyst Relations","date":"2015-01-01","issuer":"Forrester"},{"name":"Foundations of User Experience (UX) Design","date":"2021-06-01","issuer":"Google"},{"name":"Start the UX Design Process: Empathize, Define, and Ideate","date":"2021-07-01","issuer":"Google"},{"name":"Prompt Engineering: How to Talk to the AIs","date":"2025-07-01","issuer":"LinkedIn"},{"name":"How to Use Generative AI: Building an AI-First Mindset","date":"2025-01-01","issuer":"LinkedIn"},{"name":"Introduction to Conversational AI","date":"2024-12-01","issuer":"LinkedIn"},{"name":"Project Manager - European Funds","date":"2020-12-01","issuer":"European Commission"},{"name":"Digital Transformation","date":"2019-03-01","issuer":"LinkedIn"},{"name":"Strategic Thinking","date":"2019-03-01","issuer":"LinkedIn"},{"name":"Project Management","date":"2011-04-01","issuer":"CODECS"},{"name":"Inbound Marketing","date":"2015-01-01","issuer":"HubSpot"}],"awards":[{"title":"Featured in Forbes Top 100 Women Entrepreneurs in Europe to Follow, 2018","date":"2018-07-01","awarder":"Forbes"},{"title":"Featured in Forbes 30 under 30 Romania, 2018","date":"2018-05-01","awarder":"Forbes Romania"},{"title":"Webit Award for GovITHub, 2017","date":"2017-03-01","awarder":"Webit Europe"},{"title":"Olimpiadele Comunicarii","awarder":"Jan 2008"}]}