{"$schema":"https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json","basics":{"name":"Jonghee Jo","label":"Marketing Analytics Manager, Home Lending","image":"https://lh3.googleusercontent.com/a/ACg8ocIw-uJOrt_uXLHJfbOrn4ZUBwN2LM_ovJtPkrB8nZ9LdltMSQ=s96-c","summary":"Marketing analytics leader with about 20 years of experience in web testing, acquisition campaign measurement, and executive reporting across banking, retail e-commerce, and automotive. Has built dashboards and analysis systems for C-level audiences at JPMorganChase, Ford, and Victoria's Secret.","location":{"city":"Columbus, OH, United States"},"profiles":[{"network":"LinkedIn","username":"jongheejo","url":"https://linkedin.com/in/jongheejo"}]},"meta":{"canonical":"https://saywise.com/jongheejjo","version":"v1.0.0","lastModified":"2026-11-10T19:42:50.990Z"},"x_saywise":{"handle":"jongheejjo","pronouns":null,"availability":null,"oneLiner":"Marketing analytics leader with about 20 years of experience in web testing, acquisition campaign measurement, and executive reporting across banking, retail e-commerce, and automotive. Has built dashboards and analysis systems for C-level audiences at JPMorganChase, Ford, and Victoria's Secret.","profileUrl":"https://saywise.com/jongheejjo","markdownUrl":"https://saywise.com/jongheejjo/profile.md","pdfUrl":"https://saywise.com/jongheejjo/resume.pdf","archetype":{"code":"RB-DG","name":"Horizon Navigator","url":"https://saywise.com/sca/5377875960a2","rarity":"One of the first Horizon Navigators on Saywise"}},"work":[{"name":"JPMorgan Chase & Co.","position":"Marketing Analytics Manager, Home Lending","location":"Columbus, OH","url":"https://jpmorganchase.com","startDate":"2023-01-01","summary":"Provides marketing and customer data insights to optimize acquisition campaigns. Designed Chase.com mortgage rate sale display ad A/B tests that generate about 1,200 incremental leads per week on average. Built LLM-driven HTML marketing dashboards that cut production cycle time by 90%, and manages the Marketing Operations dashboard used by Home Lending executives, including the CMO."},{"name":"JPMorgan Chase & Co.","position":"Marketing Finance Manager, Consumer Banking","location":"Columbus, OH","url":"https://jpmorganchase.com","startDate":"2021-10-01","endDate":"2022-12-01","summary":"Measured the financial effectiveness of more than $500M in Chase Consumer Banking marketing investment. Built Tableau dashboards that showed incremental accounts, revenue, and ROI for acquisition KPIs. Calculated financial returns for firmwide initiatives such as New Market Expansion."},{"name":"FordDirect","position":"Digital Analytics Manager, Ford.com Shopping Experience","location":"Dearborn, MI","url":"https://forddirect.com","startDate":"2017-01-01","endDate":"2021-01-01","summary":"Led measurement and analysis of the Ford.com customer shopping experience. Suppressed Ford.com paid search ads on keywords overlapping dealer websites, cutting dealer paid search cost per lead by 43%. Built the first Enterprise Executive Web KPI dashboards for the CEO and C-level team, and wrote Alteryx workflows that reduced data prep time by 80%."},{"name":"JPMorgan Chase","position":"Analytics Lead, Digital Marketing","location":"Columbus, Ohio Metropolitan Area","url":"https://jpmorganchase.com","startDate":"2010-01-01","endDate":"2016-01-01","summary":"Ran digital campaign optimization for chase.com online banking. Launched a behavioral-data acquisition campaign that generated 60K new accounts. Created an Ad Quality Score for display ads, which lifted average ad performance 12%, and moved the team away from last click attribution after a Visual IQ analysis."},{"name":"JPMorganChase","position":"Website Multivariate Testing Analytics Lead","location":"Columbus, OH","startDate":"2010-01-01","endDate":"2012-01-01","summary":"Managed multivariate testing across Card and Retail lines of business. Delivered 10%+ average conversion lift through tests of creatives, product sequences, and calls to action, including tests with 100+ variations. Presented post-test insights to senior executives and designed the testing dashboard they used."},{"name":"Victoria's Secret Direct","position":"Senior Marketing Analyst, Web Analytics","location":"Columbus, OH","url":"https://victoriassecret.com","startDate":"2006-01-01","endDate":"2010-01-01","summary":"Supported web analytics for a $1.4B e-commerce platform. Ran 100+ website tests that added $10M+ in annual operating income, and recommended site changes to top management. Segmented customers by recency and frequency, analyzed competitor traffic in Hitwise, and tracked Facebook promotions through customer lifetime value."},{"name":"Xerox Corporation","position":"MBA Associate, Marketing Intelligence","location":"Wilsonville, OR","url":"https://xerox.com","startDate":"2004-06-01","endDate":"2004-09-01","summary":"Led a 12-person task force that built a customer printing usage analysis system to replace spreadsheet reports. Found customer printing patterns that improved consumables forecasting accuracy by 50%, and presented the findings to marketing vice presidents."},{"name":"Oracle Corporation","position":"Internet Marketing Coordinator","location":"Seoul, Korea","url":"https://oracle.com","startDate":"2001-01-01","endDate":"2003-01-01","summary":"Managed online marketing for educational services. Search engine marketing campaigns reached specific customer groups with average ROI above 100%. Email campaigns segmented by customer need grew service subscribers 120% in three months."},{"name":"LG-EDS Systems IT Service Joint Venture between EDS and LG","position":"Customer Data Analyst","location":"Seoul, Korea","startDate":"1998-01-01","endDate":"2001-01-01","summary":"Built an executive intelligence system for LG Electronics' sales division. Mined purchasing records for 12 million customers to find patterns across product lines and demographics. Received the Best Knowledge Worker of the Year award in 2000 for knowledge sharing."}],"education":[{"institution":"Carnegie Mellon University","url":"https://cmu.edu","studyType":"MBA in e-Business / Marketing","startDate":"2003-01-01","endDate":"2005-06-01"},{"institution":"Hanyang University","studyType":"Bachelor of Science in Industrial Engineering"}],"skills":[{"name":"Omniture"},{"name":"Coremetrics"},{"name":"SAS"},{"name":"SQL"},{"name":"Accenture Digital Optimization"},{"name":"Hitwise"},{"name":"WebTrends"},{"name":"Google Analytics"},{"name":"Microstrategy"},{"name":"Cognos"},{"name":"Web Analytics"},{"name":"Multivariate Testing"},{"name":"Social Media"},{"name":"Statistics"},{"name":"Optimization"},{"name":"Competitive Intelligence"},{"name":"Analytics"},{"name":"E-commerce"},{"name":"Digital Marketing"},{"name":"Online Marketing"},{"name":"Consumer Insights"},{"name":"Business Intelligence"},{"name":"Customer Insight"},{"name":"Email Marketing"},{"name":"Customer Analysis"},{"name":"SEM"},{"name":"Web Marketing"},{"name":"Social Media Marketing"},{"name":"WebTrends Analytics"},{"name":"Management"},{"name":"Marketing"},{"name":"Alteryx"},{"name":"Domo"},{"name":"A/B Testing"},{"name":"Marketing Automation"},{"name":"Tableau"},{"name":"Data Analytics"},{"name":"Conversion Optimization"},{"name":"Snowflake"},{"name":"Adobe Analytics"},{"name":"Adobe Journey Optimizer"},{"name":"Google Data Studio"},{"name":"R"},{"name":"Python"},{"name":"Visual IQ"},{"name":"LLM"}],"certificates":[{"name":"Up and Running with Adobe Reports and Analytics","date":"2016-10-01","issuer":"LinkedIn"}]}