# Jane Hendricks

**Product Marketing** — Chicago, IL, United States

> I am a technology product strategy leader for data science, advanced analytics, and business intelligence software, solutions, and platforms. With experience in product marketing and product management, I plan and execute GTM strategies that grow revenue, expand usage, penetrate new markets, and introduce new innovations. My passion is connecting people with technology. I craft the technology stories that resonate with developers, line of business, C-suite, and IT. My expertise is to simplify and humanize complex technical specifications and use cases into stories that provoke interest and inspire consideration. I learn and lead by doing. Looking forward to connecting with you through LinkedIn.

Career Archetype: **Frontier Navigator** (RS-DG) — One of the first Frontier Navigators on Saywise

## Links

- LinkedIn: https://linkedin.com/in/jane-hendricks

## Experience

### Product Management Director Analytics & Insight, Genesys (2024-01 – present)

### Product Marketing Manager, Conversational AI, Genesys (2021-03 – 2023-02)
Bringing Genesys Conversational AI innovation to customers and prospects; demonstrating through creative technology stories why Genesys Conversational AI is the latest essential for delivering empathy at scale at every touchpoint and every channel -- voice, bot, or digital.

### Senior Product Marketing Manager, SDL plc (2018-10 – 2021-03)
Lead product marketing for the Linguistic AI technology category that covers machine translation and the integration of NLP/NLG into content services and solutions. Conduct market segmentation, develop buyer and influencer personas, and create compelling value propositions that deliver business outcomes at every stage of the sales funnel. Craft and deliver compelling content through blogs, videos, web copy, presentations and more to a variety of audiences, including C-suite.

### Director Product Marketing, Tata Consultancy Services (2018-02 – 2018-10)
Greater Chicago Area · Created messaging, formed it into market-ready collateral, delivering presentations that demonstrated software capabilities to executive stakeholders and customers for Digital Software and Solutions.

### Product Marketing Manager, Business Intelligence & Predictive Analytics, IBM (2013-11 – 2018-02)
Greater Chicago Area · Led team of portfolio and content marketing resources in the planning and execution of marketing tactics to drive the adoption and growth of products and solutions for predictive analytics, data science, and machine learning. Created new routes to market using variety of growth tactics, including try-to-buy and in-app experience optimization. Delivered sales enablement and marketing content to build demand and ensure conversion.

### Principal Analyst, Nucleus Research (2013-05 – 2013-08)
Greater Chicago Area · Delivered primary investigative research on human capital management technologies, focusing on how technology supports and advances the employee lifecycle.

### Sr. Manager Product Marketing, Aspect Software (2011-03 – 2013-08)
Developed marketing strategy and contributed to product direction for workforce optimization, social engagement, contact center analytics, and cloud-based solutions for customer support.

### Product Marketing and Product Management Roles, IBM (1999-06 – 2011-03)
Advisory Product Manager -- IBM Applied Applications (June 2010 – March 2011) Product Marketing Manager for SPSS Predictive Analytics (August 2007 – June 2010) Product Marketing Manager for SPSS Data Collection Product Family (May 2007 – August 2009) Solution Architect for SPSS Advanced Analytics & Data Collection (June 1999 – May 2007)

### Employee Listening Analyst, Hewitt Associates (1994-05 – 1999-06)
Responsible for data aggreggation, data analysis, and modeling of data resulting from employee research. Automated research practices, focusing on reporting of survey results for business data consumers.

## Education

### MBA in Marketing, DePaul Driehaus College of Business (1997-01 – 1999-01)

### BA in Economics, Northwestern University (1989-01 – 1993-01)

## Skills

Predictive Analytics, Product Management, Data Analysis, Product Marketing, SPSS, Analytics, SaaS, Enterprise Software, Business Analytics, Segmentation, Business Intelligence, Leadership, Data Mining, Sales Enablement, CRM, Predictive Modeling, Customer Insight, Big Data, Cloud Computing, Go-to-market Strategy, Demand Generation, Solution Selling, Marketing Automation, Business Alliances, Salesforce.com, Professional Services, Competitive Analysis, Customer Relationship Management (CRM), Lead Generation, Business Intelligence (BI)

## Credentials

- **Genesys Design Thinking Practitioner** — Genesys (issued 2021-09)
- **IBM Watson Data Platform Foundations** — IBM (issued 2016-11)
- **Insight2015 - Speaker** — IBM (issued 2015-12)

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Source: https://saywise.com/janehendricks3 (last modified 2026-08-18T21:56:17.089Z)