Head of Content Marketing and Growth at WonderLab

About the job

MeeBoss is sharing this active opportunity on behalf of the hiring company. This role involves leading content-led growth for a premium health and wellness brand expanding into the North American market.

The position focuses on building a content engine across Amazon, TikTok Shop, and DTC channels, managing a hybrid US-China team, and driving customer acquisition through AI-native production and channel-specific strategies.

Job title

Head of Content Marketing & Growth

Company

MeeBoss

Location

Los Angeles, CA (Hybrid)

Why this role

• Own the growth content engine of a premium brand at 0-to-1 scale, with ideas directly tied to revenue.

• Build with a creator network, an AI content factory, and a global US-China team.

• Performance is measured on acquisition results rather than content volume.

What you will do

• Build channel-native playbooks for TikTok, Instagram, YouTube, Amazon, and Email, leveraging data signals such as performance metrics, competitor moves, and platform trends.

• Own the full-funnel acquisition loop from creative concept and hook design to click, landing, purchase, and repurchase.

• Diagnose funnel breakpoints and separate content problems from landing page issues using a disciplined system of concept, test, iterate, and scale.

• Measure spillover GMV from TikTok content to Amazon and DTC channels using a unified attribution framework.

• Treat AI as a production system for prompt asset management, batch production pipelines, and tiered quality gates, distinguishing between AI volume assets and human culture assets.

• Run a full content operating system including brief, production, approval, versioning, localization, compliance, distribution, and measurement.

• Manage a hybrid cross-timezone team, building async SOPs and quality gates to arbitrate taste differences with data and user feedback.

What we are looking for

• 5–8 years of experience running content or growth for a DTC or consumer brand, including 2–3 years leading teams.

• A quantifiable track record of content-driven customer acquisition, demonstrating reduced CAC and increased new customers.

• Native-level English content judgment and deep fluency in at least one of TikTok or Instagram, with real cross-channel experience.

• Experience leading US-China or cross-timezone teams.

• Closed-loop thinking capability: hypothesis, test, attribute, scale, rather than single-channel viral thinking.

About MeeBoss

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