Role description
MeeBossAbout the job
MeeBoss is sharing this role on behalf of WonderLab. This role involves leading content-led growth for a premium health and wellness brand expanding into the North American market.
The position focuses on building a content engine across Amazon, TikTok Shop, and DTC channels, managing a hybrid US-China team, and driving customer acquisition through AI-native production and channel-specific strategies.
Job title
Head of Content Marketing & Growth
Location
Los Angeles, CA (Hybrid)
Compensation
Not specified
Why this role
- Own the growth content engine of a premium brand at 0-to-1 scale, with ideas directly tied to revenue.
- Build with a creator network, an AI content factory, and a global US-China team.
- Performance is measured on acquisition results rather than content volume.
What you will do
- Build channel-native playbooks for TikTok, Instagram, YouTube, Amazon, and Email, leveraging data signals such as performance metrics, competitor moves, and platform trends.
- Own the full-funnel acquisition loop from creative concept and hook design to click, landing, purchase, and repurchase.
- Diagnose funnel breakpoints and separate content problems from landing page issues using a disciplined system of concept, test, iterate, and scale.
- Measure spillover GMV from TikTok content to Amazon and DTC channels using a unified attribution framework.
- Treat AI as a production system for prompt asset management, batch production pipelines, and tiered quality gates, distinguishing between AI volume assets and human culture assets.
- Run a full content operating system including brief, production, approval, versioning, localization, compliance, distribution, and measurement.
- Manage a hybrid cross-timezone team, building async SOPs and quality gates to arbitrate taste differences with data and user feedback.
What we are looking for
- 5–8 years of experience running content or growth for a DTC or consumer brand, including 2–3 years leading teams.
- A quantifiable track record of content-driven customer acquisition, demonstrating reduced CAC and increased new customers.
- Native-level English content judgment and deep fluency in at least one of TikTok or Instagram, with real cross-channel experience.
- Experience leading US-China or cross-timezone teams.
- Closed-loop thinking capability: hypothesis, test, attribute, scale, rather than single-channel viral thinking.
Benefits
Not specified
About MeeBoss
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