Marketing Engineer I

About the Team

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

Role Overview

GOAT Group is seeking a Marketing Engineer I to build the AI systems that run our marketing. This is an AI-first role: we are hiring primarily for demonstrated ability to build with LLMs and agent tooling. Marketing knowledge and experience are preferred, but not required.

Reporting to the AVP of Growth, you will work inside the Marketing team to replace manual, repetitive workflows with agents, pipelines, and internal tools. Your first focus is CRM and lifecycle automation, expanding into performance marketing and organic marketing over time. We expect strong candidates to arrive with more AI experience than marketing or engineering experience. If you have been shipping agents and can show us what they do, we will help you close the rest.

In this role, you will:

• Build and deploy AI agents and automated workflows that marketing teams use daily, taking them from prototype to production rather than stopping at a demo.
• Automate campaign development in Braze, including template-driven generation, reusable segmentation logic, product-level personalization, and pre-send QA.
• Write evaluation suites that measure agent output for brand voice, factual grounding, and tone, and that catch regressions before they reach customers.
• Maintain a version-controlled library of prompts, skills, and agent definitions as shared team infrastructure.
• Integrate marketing and product systems through APIs and MCP servers so agents can act on real GOAT data.
• Train marketing partners on what you build, and track adoption and outcomes for everything you ship.

How Success Is Measured

Agents shipped into recurring use, hours of manual work returned to the marketing team, and measurable movement in the KPIs your systems touch.

We are looking for: 

Required Qualifications

• A demonstrated portfolio of AI builds: agents, LLM workflows, or internal tools you shipped that real people used. Personal projects, internships, and open-source work count. Be prepared to walk us through one.
• Hands-on experience with LLM APIs such as Anthropic or OpenAI, including prompt design, structured outputs, and tool use.
• Practical experience with agent orchestration platforms such as n8n, Zapier, Make, or Gumloop, and with AI development tools such as Claude Code or Cursor.
• Evaluation literacy: you can explain how you would know whether an AI system is working, and you have built or used evals to find out.
• Proficiency in at least one general-purpose programming language, Python preferred. You can read, debug, and modify code you did not write, and explain why your own code works.
• Working knowledge of REST APIs, authentication, and JSON, plus comfort with Git and version control.
• 1-2 years of professional experience in any field. We are evaluating what you can build, not where you have worked.

Preferred Qualifications

• Exposure to a CRM or marketing automation platform. Braze (Liquid, Canvas, REST API) is most directly relevant.
• Experience building simple internal interfaces with React, Streamlit, Retool, or similar.
• SQL or experience querying a data warehouse.
• Familiarity with RAG, context engineering, or building on structured product catalogs.
• Interest in or knowledge of sneakers, streetwear, collectibles, and resale marketplaces

Growth and Development

You will receive direct mentorship from our AVP of Growth, and work alongside partners in Engineering and Marketing. As the Marketing Engineering function matures here, the role is expected to grow in scope and ownership.

GOAT Group uses geographic pay tiers based on the employee’s home state to align compensation with market differences across the U.S.

Hiring Range:
Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets)
$113,210 - $130,000 USD

Tier 2 - (Includes mid-cost markets across the U.S.)
$90,300 - $101,000 USD

Tier 3 - (All other U.S. locations)
$80,000 - $89,085 USD

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range:

$80,000—$130,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.