Role description
HightouchAbout the Role
Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.
As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.
What You’ll Do
Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
Run point on integrated marketing launches and campaigns across marketing, sales, and product
Conduct user research to identify gaps in the market for our product to fill
Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
Help internal teams and product evangelists craft messaging and sequences that align with customer value
Externally evangelize Hightouch at field events, customer engagements, and webinars
What We’re Looking For
5+ years of experience in Product Marketing.
GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise
Bonus If You Have
Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.
The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.