Manager, Brand Video

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.

10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.

But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.

If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Find us on Instagram: @optimizely

Introduction

Reporting to the Creative Director, the Video Lead will support the creative video execution for global marketing initiatives and act as a resource for brand enablement to the organization. This person will run our NY video studio, and lead the development of animation and videos for our website, global marketing campaigns, events and product tutorials. The Video Lead will work closely with a team of multidisciplinary designers. They will understand how to interpret our brand guidelines, while simultaneously being open to exploring new concepts and visual narratives within the realm of video.

This job will require being in the New York office three days a week + quarterly travel to our London office.

Job Responsibilities

• Manage a small internal video team

• Run our New York video studio, including cameras, lighting, editing, etc

• Work with our Project Manager to process and own video requests as needed.

• Adhere to established video guidelines and adapt creatively within those parameters to maintain a cohesive visual style.

• Create video ads and commercials for our global campaigns.

• Partner with the Social Media lead to develop video content.

• Work with the Web and Digital team to produce animated web assets.

• Video editing when needed.

• Create elevated product explainer or videos.

• Contribute to the ongoing evolution of the Optimizely brand– supporting in updating our video brand guidelines and resources.

Knowledge and Experience

• 5+ years of leading video production / video teams. Experience working for B2B brands is a plus.

• AI enthusiast, knowledgeable in software like Weave and Google Flow
• Expert knowledge in video production and editing with software like Adobe Premiere

• Comfortable with run-and-gun style shooting, as well as filming in a studio setting.

• Expert knowledge in video production and editing.

• Solid understanding of motion graphics principles, animation techniques, and visual storytelling.

• Has experience in syncing audio, adding music, and using sound effects to support and enhance video content.

• Has experience working with web animation software like Lottie and Rive.

• Experienced in storyboarding for video / motion content.

• An excellent communicator across teams and internal stakeholders.

• Comfortable working in a deadline-driven environment.

• Ability to improvise

• Able to work independently and manage multiple tasks with different timelines

• Has a stellar portfolio that showcases a variety of different video projects.

Education

Bachelor’s degree in Film, Video, or related field

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Total Target Compensation range: $96,000-$177,000

Optimizely considers several factors when extending an offer, including but not limited to the role and associated responsibilities, a candidate's work experience, education/training, and key skills.

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