Campaign Marketing Manager

The Campaign Marketing Manager plays a critical role in bringing GOVX’s promotional strategy to life through integrated, high-performing campaigns that drive member traffic, engagement, orders, and revenue.

This role owns promotional campaigns from planning through execution, reporting, and optimization across email, SMS, organic channels, and GOVX.com. Working within GOVX’s broader promotional strategy, the Campaign Marketing Manager leads the development of the promotional campaign calendar, strategic selection of campaign themes, and the content, audience, merchandising, and channel strategies that bring each campaign to life.

The Campaign Marketing Manager serves as the central owner of the promotional campaign process, partnering cross-functionally with Creative, Partner Management, Digital Merchandising, Product, Finance, and other key stakeholders to ensure campaigns are strategically aligned, operationally sound, and executed effectively.

The ideal candidate combines strategic thinking with strong operational discipline and analytical decision-making. This person is equally comfortable developing a campaign strategy, leading a team, driving cross-functional execution, analyzing results, and turning performance insights into recommendations that continuously improve future campaigns.

Key Responsibilities

Campaign Strategy & Calendar Ownership

• Own the development of the promotional campaign calendar and strategic selection of campaign themes, maintaining a forward-looking plan aligning with higher-level promotional strategy and business priorities.

• Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans.

• Balance member relevance, traffic and order goals, Marketing Services commitments, and partner opportunities when developing campaign plans.

• Own the campaign planning cadence, leading structured stakeholder meetings that drive alignment, decisions, and clear action items with assigned owners and deadlines.

Integrated Campaign Planning & Execution

• Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms.

• Develop the content strategy, audience strategy, send cadence, merchandising approach, channel mix, and promotional sequence for campaigns.

• Own the development of campaign and creative briefs, translating campaign objectives into clear strategic direction for messaging, creative, offers, audiences, merchandising, and the overall member experience.

• Partner with Creative and cross-functional teams to bring campaign concepts to market, ensuring messaging, creative, offers, landing pages, and channel execution work together as one cohesive member experience.

• Drive campaign execution from briefing through launch, managing timelines, dependencies, approvals, stakeholder alignment, and launch readiness.

• Continuously improve campaign processes to increase efficiency, clarity, and accountability.

Promotional, Merchandising & Partner Strategy

• Develop promotional offer and incentive recommendations that balance member engagement with budget and margin requirements.

• Lead campaign merchandising across email, landing pages, collection pages, homepage placements, and other GOVX.com modules.

• Partner with Finance, Accounting, and internal stakeholders to ensure promotional mechanics, codes, credits, and pricing changes are approved and executed accurately.

• Optimize the member journey from marketing communication through the onsite shopping experience.

• Integrate Marketing Services commitments and priority brands into promotional campaigns while maintaining a cohesive and relevant member experience.

• Coordinate paid creative needs, messaging, landing pages, offers, and timing with the overall campaign strategy.

Analytics, Optimization & Innovation

• Establish campaign KPIs and measure performance across traffic, engagement, conversion, orders, revenue, and other relevant business metrics.

• Own campaign reporting and translate performance results into clear insights, learnings, and recommendations.

• Develop testing strategies across content, creative, audiences, cadence, merchandising, and promotional offers.

• Use historical performance and campaign learnings to continuously improve future campaign strategy.

• Leverage AI and emerging marketing tools to improve campaign planning, personalization, reporting, and execution efficiency.

• Identify opportunities to simplify workflows, reduce manual work, and create more scalable campaign processes.

Team & Cross-Functional Leadership

• Lead and develop one Specialist and Coordinator, establishing clear expectations for execution, accuracy, deadlines, and ownership.

• Delegate execution effectively while maintaining accountability for overall campaign strategy and results.

• Develop team members to independently own increasingly complex campaign responsibilities.

• Lead cross-functional collaboration across campaign stakeholders, maintaining clear ownership, timelines, and accountability.

• Provide strategic direction for Jira, Creative, website, paid media, and other campaign requests while leveraging the Specialist and Coordinator for execution.

Key Interfaces

• Partner Management & Partner Success

• Creative

• Digital Merchandising

• Product & Web Development

• Finance & Accounting

• Data & Analytics

Requirements

• 5+ years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field.
• Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization.
• Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience managing cross-functional projects and developing strategic campaign and creative briefs.
• Exceptional organization, attention to detail, communication, and stakeholder-management skills.
• Experience with project-management, CMS, ESP, analytics, and campaign-planning platforms.
• Experience managing or mentoring others preferred.
• Familiarity with AI-enabled marketing, personalization, or automation tools preferred.

Supervisory Responsibilities

• This position has supervisory responsibilities.

Travel Requirements

• Limited travel may be required for this position

Work Environment

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. This role occasionally must lift and carry office equipment. Occasional evening, night, and weekend shifts are required

Work Location

The Campaign Marketing Manager will work 100% onsite at the GOVX Corporate Office in San Diego, CA during their 90-day introductory period, working five days per week with a full eight-hour shift each day.  After successful completion of the 90-day introductory period, the role may transition to a hybrid schedule, working a minimum of three in-office days per week with a full eight-hour shift each day. The in-office days will be set by the manager based on business needs.  No relocation allowance or visa sponsorship will be provided.

Physical/Mental Demands

• Physical - This is largely a sedentary role.

• Mental – Problem solving, making decisions, interpret data, organize, read/write.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

• Flexible Time Off, Paid Sick Leave, Paid Holidays
• 401(k) plan with discretionary match available
• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Account (FSA), Health Savings Account (HSA)
• Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
• Employee Referral Program
• Gym on site
• Collaborative work environment in a modern office, stocked with drinks and snacks.
• Lunch provided in office one day per week.
• Discounts on the GOVX website

Salary Range
$85,000.00 - $100,000.00 annually

AAP/EEO Statement
EOE. Veterans/Disabled

Position will require successful completion of a background check and drug testing prior to starting employment.

About GOVX, Inc.
Savings for Those Who Serve

GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on-duty and off-duty needs.