Role description
IcertisTypeFull-time
SeniorityDirector / Executive
Salary$228,000–$263,000
LocationUnited States
Posted11/3/2026
- Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment
- Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase
- Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
- Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams
- Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders
- Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans
- Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform
- Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization
- Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach
- Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts
- Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries
- Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration
- Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies
- Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools
- Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays
- Support late stage deal progression with targeted content, insights, and engagement strategies
- Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI
- Build a data driven experimentation model to optimize campaign performance across channels and segments
- Manage global budget allocations and ensure efficient investment across programs, partners, and tactics- The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets
- 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions
- Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams
- Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution.
- Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration)
- 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions
- Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement
- Strong understanding of Sales Development operations, outbound strategies, and Sales enablement
- Expertise developing early stage campaigns that uncover pain points and build interest in solution categories
- Strong analytical mindset with evidence of data driven decision making
- Proficiency with Marketo, Salesforce, and analytics/BI tools